Bums On Seats

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Bums On Seats The Sales Growth Experts The Sales Growth Experts. We Identify Sales and Marketing Opportunities. We Create Sales and Marketing Strategies.

We Deliver Sales Growth.

30/09/2026

One week to go! 🎄

Our Christmas Sales Growth Workshop is happening next Wednesday, 7 October, helping hospitality teams fill gaps, win more group bookings, convert more enquiries and sell more proactively.

📍 Central London
🕚 11am to 5pm
🎟️ £349 + VAT
👩‍🏫 Led by Dee Sturgess

Leave with a practical action plan for your own venue and tools you can put straight into action.

Book your place now.
Link in bio.

16/06/2026

⏰With just hours to go before the first England game, the question that we’ve been asked the most this week is…
⚽️ Is there anything else we can do to drive sales this close to the game???

29/05/2026

Too many operators treat sport as an event. The best operators treat it as a commercial engine.

Before the first ball is kicked, ask yourself:
⚽ Do we know exactly who we’re targeting?
⚽ How are we capturing customer data?
⚽ What is our booking and sales process?
⚽ What content are we creating to drive anticipation?
⚽ Which local partners can help us fill the room?
⚽ How are we keeping customers coming back after the tournament?

Sport isn’t the strategy. It’s the hook.
The commercial opportunity comes from everything wrapped around it:
• Ticket sales
• Food & drink spend
• Premium experiences
• Partnerships
• Repeat bookings

World Cup 2026 is a huge opportunity.
The question is whether you’re planning a screening, or building a revenue system.

20/05/2026

Most venues are preparing for the World Cup by buying bigger screens.

The smart ones are building bigger revenue systems.

Sport is the hook.
What matters is:
– The booking journey
– The atmosphere
– The upsell
– The follow-up
– The repeat booking

Because the venues that win won’t just fill rooms.

They’ll build long-term customer value from every fixture.

Are your venues ready?

07/05/2026

Stop selling sport. Start selling status.

The venues that win this World Cup won’t be the ones with the biggest screens.

They’ll be the ones who:
– Understand their customer
– Package the experience properly
– Sell it proactively
– And build repeat revenue from it

Over the next few weeks, we’re breaking down exactly how to do it.

No fluff. Just what actually drives bookings, spend and return visits.

If you’re serious about making this World Cup commercially work for you get in touch

14/04/2026

We’ve grown up.

And not in a safe, polished, “corporate refresh” kind of way.

In a hard graft, built from the ground up, made mistakes and always kept going kind of way.

8 years in.

What started as an idea is now a business the whole team are genuinely proud of.

Bums on Seats pioneered sales consultancy and sales audits and hospitality sales training!

To this industry and our incredible team, You are Relentless. Passionate. Big-hearted.

And you’ve carried us through 8 years of growth, graft and change.

We’re still here because of you.

And we’re just getting started….

Next chapter. Bigger. Sharper. More impact. 🔥

Let’s go.

UKHospitality Entrepreneurship Brand Marketing BusinessGrowth Leadership

02/04/2026

Team time this week in Jersey - exploring food and drink and talking plans.

02/04/2026

Team time this week in Jersey - exploring food and drink and making plans

📣Our very own MD and Sales Director Liv Gee will both be at the very exciting Publican Awards tonight to cheer on man...
26/03/2025

📣Our very own MD and Sales Director Liv Gee will both be at the very exciting Publican Awards tonight to cheer on many of our fabulous clients past & present including...

🥇Fullers
🥇Urban Pubs and Bars
🥇Wells and Co.
🥇Arc Inspirations
🥇Hall & Woodhouse Ltd
🥇BrewDog
🥇Incipio Group

Elevating Sales Skills with Simmons Bars! 🩷A few weeks ago, Dee spent a day working with the amazing team from ! Dee sai...
09/07/2024

Elevating Sales Skills with Simmons Bars! 🩷

A few weeks ago, Dee spent a day working with the amazing team from ! Dee said, “I love working with Simmons Bars; the team brings great energy to every session and is driven to ensure they provide a friendly and fun experience for their guests!”

Lea Bingham, Group Business Development Manager, gave some glowing feedback, highlighting how it provided new ideas and a better understanding of proactive sales within hospitality. Check out the full testimonial below.

Thank you Lea and Ollie, it’s a pleasure working with you and the team!

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54-160 Fleet Street
London
EC4A2DQ

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