06/04/2026
The best version of anything is rarely the first attempt.
You make a start. You learn something from making it. You go again...a little sharper, a little more considered.
Most people we speak to are in that exact place with AI right now. The first experiments have happened. Some worked. Some didn't.
And now there's a much clearer sense of where it actually earns its place, and where it just adds noise.
The tools worth keeping are the ones that make the next version better than you could have managed alone.