26/08/2026
The Lifestyle Agency has been appointed to represent SONARA, a new Fine Bathing & Dining Club opening on King’s Road, Chelsea, in late 2026. The agency’s remit spans strategic communications, press office, influencer engagement, events, collaborations and VIP programming.
Set across more than 1,500 square metres and two floors, SONARA will introduce a new category of hospitality to London, reimagining the centuries-old tradition of communal bathing for modern life. Authentic bathing rituals, restorative treatments, exceptional dining and a new way to socialise will come together under one roof.
At SONARA, restoration will unfold through a considered sequence of heat, steam, cold, rest and dining. At its heart will be London’s largest banya chamber, accommodating up to 40 guests, alongside an extensive collection of bathing and wellness spaces, including a Snow Room, Red Salt Grotto, Hammam, Hyperbaric Oxygen Chamber and Floating Room. A dedicated restaurant and lounge will make dining as integral to the SONARA experience as bathing itself.
SONARA will also offer four Private Suites designed for intimate gatherings, each with its own bathing, dining and relaxation spaces. A dedicated membership and programme of cultural, culinary and wellbeing experiences will establish the club as a ritual to return to, rather than an occasional escape.
The Lifestyle Agency will lead an integrated launch campaign designed to build anticipation ahead of SONARA’s opening and establish Fine Bathing & Dining within London’s hospitality, wellness and cultural landscape.
