30/01/2026
🚀 Casing 101 — Episode 4: Market Entry Framework
After mastering profitability, the next big question consultants often face is:
Should we enter this market, and if so, how?
Market entry cases test your ability to balance strategy, realism, and numbers. It’s not just about spotting a big market, it’s about assessing whether the opportunity is attractive, whether the company can actually win, and whether the economics make sense.
In this episode, we break down the Market Entry Framework:
• The three core pillars: Market Attractiveness, Company Capabilities, and Economics
• How to pressure-test each pillar using practical spectrums
• A real-style case example with a clear recommendation
Why it matters:
Market entry cases appear frequently at MBB and Big 4, and strong candidates show structured judgment—not memorised checklists.
Frameworks aren’t about rigid templates. They’re tools to organise thinking, ask sharper questions, and move toward better decisions.
Stay tuned as we continue the Casing 101 series with more essential frameworks and case examples.
Follow along for weekly Casing 101 insights ⚡️
LondonCareers StudentConsulting MarketEntry MBB Big4 Casing101
