ERCCI, London (2026)

08/07/2022

What is working now on YouTube Ads? ✅

You can put the right message in front of the right person at the right time, But the problem is video takes time to make,

And people rely on 1 video and wonder why their 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐚𝐝s 𝐟𝐚𝐢𝐥.

If your video sucks, your ads won’t convert.

You have to get the video messaging part right first before anything else.

So I have created a formula called PRIMED clients to do just that,

An acronym that stands for;

📍 Positioning

📍 Reach

📍 Infotainment

📍 Mechanism

📍 Educate and

📍 Delivery

These six elements will equip you with everything you need to script, create and produce your YouTube video ads in an easy step-by-step process.

And in the end, you will have complete confidence that your ads won’t fail because you will not just rely on 1 video ad.

This formula will help you to make ten videos in less time,

So you can test this on the market.

👉 Comment below PRIMED, and I will send the program.

07/07/2022

I clicked when I did this. 💡

At first, when I was trying to get attraction for my business, I was sending people emails, dm's people, cold calling,

and I was getting some success, but I was getting burned out,

and then I started to watch some other people online doing what I wanted.

Then I realized, I'm watching these people, they are making videos, I feel like I know, like, trust these people; they tick all the boxes.

This is what I need to be doing in video format.

Now, I am helping entrepreneurs to do the same using YouTube Ads, DM me if you need help with this, and I'll send you some info about my 1-on-1 program.

06/07/2022

𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐚𝐝s 𝐟𝐚𝐢𝐥 because people focus on the wrong things ❌

Like;

❌ Learning how to set up the ads, or

❌ Paying an agency to scale the one ad they created.

❌ Trying to build the best sales funnel or website

But none of this will work if your video sucks. Your ads won’t convert.

You have to get the video messaging part right first before anything else.

So I have created the PRIMED FORMULA to do just that,

An acronym that stands for;

Positioning

Reach

Infotainment

Mechanism

Educate and

Delivery

✅ These six elements will equip you with everything you need to script, create and produce your YouTube video ads in an easy step-by-step process.

✅ And in the end, you will have complete confidence that your ads won’t fail.

because you will not just rely on 1 video ad

This formula will help you to make ten videos in less time,

So you can test this on the market.

👉 Comment below PRIMED, and I will send the program.

20/06/2022

I auditioned for a TV Show 📺 🎬

It was for 'The Bill,' a UK TV program.

In the 90s, my Dad saw something in me and signed me up for The Anna Scher Acting School in Islington, London.

Once a week, I would attend the theatre, which was painted black on the floor, walls, and ceilings, and the class would assemble on the center floor with spotlights above.

Anna Scher herself had an old-fashioned record player in the center. She would play a record at the beginning of every session for a warm-up and then get us into groups to improvise, learn scripts, and perform in front of the rest of the class.

Well, that audition I went on for the Bill, I didn't get it and never really did pursue my career in acting,

but instead, from this whole acting theatre experience, I fell in love with what goes on behind the scenes,

the backstage, the production, and how scripts and performances come together have been my thing ever since.

Today I help coaches and creators grow their coaching business using YouTube Ads (Video).

And with Video comes a performance, and although you don't have to be an Oscar-winning actor,

If you do not prime yourself and your offer in your Video the right way, there is no way you can pay to run ads.

It all starts with the material and the mindset.

My program "PRIMED" to be Ready does this,

It primes you be ready for Video with material with advertisers' mindset to prime you to create youtube ads that convert.

👉 DM me the word PRIMED, and I'll send you some info about my 1-on-1 program.

17/06/2022

Four video tips: Attract The Right Audiences | YouTube Ads.

📍 1) Create Hooks with Clarity and Brevity to attract the right audience and push the wrong audience away. Remember, anyone, watching after 30 seconds, you pay

📍 2) Identify keywords your audiences use in Google Search and incorporate these into your Hooks to help qualify people easily and attract the right audience.

📍 3) Use B-Roll, BIG WORDS, Captions, Sound, and Framing, to help tell your story. It has to be flashy, but you can do this in an authentic way that the right audience will appreciate watching.

Remember, people on YouTube go there for the whole experience.

📍4) When you are recording your videos, ensure you deliver this with the right mindset; this means having belief, trust, and faith that your message will work. Remember, what you put into your video is what you get back.

👉 DM me if you need help with this, and I'll send you some info about my 1-on-1 program.

I help coaches and creators grow/scale their coaching business using YouTube Ads.

15/06/2022

Four steps to getting started with YouTube ads 🎬

📍 1) Discover keywords your clients are using in your script.

📍 2) Youtube ads are responsive and use keywords in different hook formats; video, thumbnail, and editorial headline hooks.

📍 3) You have 5-10 seconds to hook people in the video. You pay for anyone watching 30 seconds more, so help qualify audiences and avoid attracting the wrong audiences.

📍 4) Create variations of your video hooks so you can test and scale.

🤳🏼Videos can take a long time to create, so I have created a video formula to help you create eight videos very quickly without too much work; comment below QUICK, and I will send you a sheet on how to do this.

🎬 DM me if you need help with this, and I'll send you some info about my 1-on-1 program.

I help coaches and creators grow/scale their coaching business using YouTube Ads.

13/06/2022

Leveraging the law of attraction through video to get clients.

In this video, I talk about the law of attraction and how I have started implementing this concept in preparation for filming videos.

I have found that this concept has helped me manifest new opportunities.

10/06/2022

How to reach the right audience at the right time using YouTube ads?

1) Find keywords your ideal client is Searchin for in Google.

2) Incorporate into the script of your video.
Text Headlines, Image Thumbnails, Speaking into the camera with Captions and Voice-Overs, and B-Roll, all related to what they are searching for.

3) Use the In-market targeting feature to stream your ads in front of the right person at the right time.

👉 DM me if you need help with this, and I'll send you some info about my 1-on-1 program.

I help coaches and creators grow/scale their coaching business using YouTube Ads.

06/06/2022

4 x Tips To help Increase your conversions when making YouTube video Ads. 🍿

Tip 1 Use B-ROLL.

Add extra CLIPS to help tell a story in an inserting way. Some people get this from sites like Shutterstock and Artgrid, but you can also film and act out the scenes yourself for free.

Tip 2 Use framing and zoom in and out, especially if you are shooting from one angle and device, to help add importance to what you say.

Tip 4 Use sound effects. Often YouTube ads don't have a Sound-Design, but people go to YouTube for the whole experience, including background music and sound effects for better engagement.

Tip 5) Use infotainment, captions, and infographics to help communicate your message robustly and compellingly. Especially in your Call To Action, you can use screenshots to show people what to expect when clicking on your Ad next.

👉 DM me if you need help with this, and I'll send you some info about my 1-on-1 program.

I help coaches and creators grow/scale their coaching business using YouTube Ads.

01/06/2022

Why do people leave nasty comments on Facebook ads?

The Ad is not best suited for that audience at that moment in time.

And this is the crucial thing Facebook is missing.

'Moment in time' OR 'Good timing'.

This is because you target people based on interests and demographics people have previously made.

With YouTube In-Market targeting

You get the timing aspect,

And with Youtube connected with google and chrome.

You can pout your message in front of the right person at the right time.

23/05/2022

Big mistakes people make when creating YouTube Ads.

It uses the same style hook as you would see on Facebook.

In this video, I talk about how you can use an Authentic Value Hook.

To keep people who are likely going to convert to keep watching.

And those who are not a good fit will use the skip button.

Have you tried making a YouTube Ad 'Hooks' before? Share your experience below!

23/05/2022

Are You Missing The Target?

The problem with most advertising is,

as if you are using a paper plain to hit your target audience.

This video talks about a more reliable and consistent way of reaching your target audience.

Using Affinity Targeting YouTube Ads.

👉 If you need help with this, DM me the word 'AFFINITY,' and I’ll send you some info about my 1-on-1 program.

I help coaches and creators grow/scale their coaching business using YouTube Ads.

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ERCCI

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