Foolproof

01/01/2023

Wishing you a joyful and prosperous 2023 🎉

12/12/2022

Who are your design heroes?

29/11/2022

A design system can come with a whole host of benefits, but do you know the best way to approach one for your business? The answer is: don’t build everything upfront.

Instead, take an iterative approach. It helps encourage early adoption, which ultimately helps realise the benefits sooner.

Panos has outlined, in detail, how to do this in three stages, as well as warning what to avoid. Have a read of his full recommendations here 👇

https://foolproof.co.uk/journal/how-to-drive-the-adoption-of-design-systems/

We explore how to create a design system when you do not have the luxury of starting from scratch.

23/11/2022

We are thrilled to announce that last night we won a BIMA award for our work with UCL. We couldn't be prouder of this achievement and the work we've done along with Zensar 🎉

The are the UK’s longest standing and most prestigious and awards, recognising the work in the British digital sector that is truly pushing the limits of what is possible, making a difference in business, culture and society.

Congratulations to everyone who worked on this 👏

09/11/2022

What if you could make your product or service as engaging as a video game? 🎮

Joel is sharing five game design principles, which can be harnessed to create both great user experiences and outstanding results.

“As designers, we often think that the products and services we design should ultimately be the easiest to use and simplest to navigate. However, that little hindrance, at the right moment, might improve user satisfaction and engagement in the long run.”

Have a read of the full article here 👇

https://foolproof.co.uk/journal/five-game-design-principles-to-raise-engagement/

Joel shows us how to apply learnings from game design to other products and services.

29/09/2022

To celebrate Foolproof turning 20 years old this month, we are sharing some treasures from our archives ❤️

It’s fun to see how our website has evolved over the years. These are snapshots from 2005, 2010, and 2013. Spot anyone you recognise?

28/09/2022

To celebrate Foolproof turning 20 years old this month, we are sharing some treasures from our archives 🎁

Yesterday we shared Foolproof’s first office, and first paycheck. Today, let's fast forward a few years to 2004. We got a few more clients, a few more pay checks, and finally outgrew the Portakabin. After a brief stop at an office in Cavell House, we moved in to our forever home at Seebohm House, where we remain to this day. If you look closely you can see an earlier iteration of Freya Ballard overseeing things - much as she does today!

As the years go by we continue to expand, conducting our first international research in Hong Kong, the US, Canada and France. We also decided it was time to open a London office in 2006, on Folgate Street. Over the next few years, we flirt with a couple of other offices around London before returning to Folgate Street in 2017 ❤️

27/09/2022

This month, Foolproof turns 20 years old 🎂

To celebrate, we’d like to share some things from the archives with you, and go back in time to 2002, the humble beginnings of Foolproof.

Our very first office was this Portakabin, tucked away in the back garden of a local design agency, Soup. Tom Wood & Peter Ballard called in help from friends and family to spruce the place up a bit, all ready for potential new clients to visit.

And visit they did! Here’s proof, in the form of Foolproof’s first pay check. Looks legit.

30/08/2022

Being a teenager can be a challenging time, not least because of the many decisions which can shape your future. It can help to know what some of your options are.

That’s why, this past weekend, five of our Foolproof team hosted a great online session with a group of 50 children aged 14-17 to provide an overview of some of the different career possibilities available to them 🧑‍💻

We talked about a variety of industries, and shared what it takes to be successful in each of them. For example, the many roles taking off in aviation 🛫

Many thanks to The CSR Journal & team

17/08/2022

Are we designing the we want? Are we sleepwalking into a dystopian future? Is 1984 upon us? 👁

Charlotte and Steph illuminate the supposedly fictional world of Black Mirror, evaluating real-world technologies that are forging an eerily familiar future, over on the Journal.

Take a read of their reflections and lessons for designers here 👉🏻 https://www.foolproof.co.uk/journal/reflections-of-reality-what-can-we-take-from-black-mirror-as-designers/

Steph and Charlotte evaluate the socio-political implications of Black Mirror technologies and their real-world counterparts through a series of design themes.