16/02/2023
Have you ever heard of ‘Goodhart’s law’?
"When a measure becomes a target, it ceases to be a good measure."
Unfortunately, some of the most striking examples of this law can be found in measuring customer experience. For example, using the Net Promotor Score (NPS) as an employee feedback system.
This maybe has the noble goal to incentivise your employees to become more customer-centric. But it often results (also) in your employers asking for a good review.
Have you ever cheated the metric system for good targets? Or were you asked to cheat for your service provider? Let us know in the comments!