Brand Atelier

18/11/2021

sheepincluded has released a limited edition beanies collection in partnership with London-based contemporary designer Daniel Fletcher & Sarah Ann Macklin, Founder of The Be Well Collective. 100% of all profits from this collaboration will help deliver continued mental health services and awareness for young adults, with one-on-one mentoring, alongside monthly mental health workshops.

Money raised from this collaboration will help Be Well Collective deliver continued mental health services and awareness for young adults.

29/10/2021

Red Bull Racing together with Ocean Bottle will fund the collection of 7.5 million plastic bottles in weight by 2022, equivalent to 84,851 kgs. That’s enough plastic bottles put together to cover 253 laps of the Silverstone circuit and the length of almost 5 British GPs.

We couldn't be more excited to announce our incredibly powerful partnership with Red Bull Racing Honda to fund the collection of 7,464,000 plastic bottles in weight by 2022, equivalent to 84,851 kgs. Together, we are empowering individuals everywhere to be a part of the solution to stop plastic from...

28/09/2021

PANGAIA has introduced "Pangaia Lab" a new platform to showcase the latest and greatest in material science innovations. It’ll work like a trial lab, with novel products being launched in limited quantities as they become available. The goal is not only to showcase the endless possibilities of science-based solutions, but also to promote industry-wide adoption that will help scale technologies and help rid the world of fossil-fuel based polymers and over industrialized materials.

Remember that flying was once a fantasy?PANGAIA LAB was born out of a dream to reduce barriers between people and the breakthrough innovations in materials s...

15/09/2021

Thank you for the headlines and support, we appreciate your trust … but we’re really not a sustainable brand.

In all transparency, we’re nowhere near perfect. As there is no such thing as 100% sustainable. Because even this post has a footprint.

We produce and ship products every day which requires water, energy and fuel. We travel to the office or to meet our factories and lab partners. And create emissions, including CO2 along the way.

Our products have an environmental footprint on the planet. And this impact is the reason why we’re in the business and try to find new and better solutions everyday.

We collaborate with scientists to help bring their innovations out of their labs and into your hands. We support grassroots organizations, we plant trees, we offset our environmental footprint- but we know this is just a drop in the ocean.

2 years ago, we started as an experiment to connect problem-solving science with the inspiring world of design.

But it’s still just day 1 for us.

We still make mistakes, we experiment and we fail sometimes. But we continue because we know that change is possible - if we all work together. Thank you all for taking part in our journey and for being part of creating an ocean of change.

https://thepangaia.com/pages/impact-our-vision

17/07/2021

A favourite of celebrities and influencers that became ubiquitous across social media, driving $75 million in revenue in 2020 while remaining profitable. In 2020, Pangaia’s Instagram following increased by 100 times to over 800,000 followers. The brand is now trying to carry momentum beyond its initial offering and successfully grow its business-to-business model.

After generating $75 million in revenue in 2020 while staying profitable, the company needs to move beyond the pandemic uniform it helped to define in order to sustain its growth. In exclusive interviews with company executives, BoF examines Pangaia’s growth challenges and opportunities in B2B.

08/09/2019

When luxury is love, brands enter into a love relationship with their customers. Luxury can become very much like a romantic relationship, and it’s up to brands to nurture, strengthen, and maintain that relationship.

Jing Daily columnist Dr. Daniel Langer on what Western luxury brands need to understand to when it comes courting young Chinese consumers.

01/09/2019

For luxury brands, estimating the Added Luxury Value — for both for the category and the brand — is an important consideration when making pricing decisions.

For luxury brands, estimating the Added Luxury Value for both for the category and the brand is an important consideration when making pricing decisions.

15/08/2018

A brand shouldn’t come to the point where it needs disruption, maintenance is much better. Daily maintenance, following old rules of branding and keeping the preserved core of the brand, refreshing the brand, keeping the language contemporary and the tone of voice—it always helps a lot for a very healthy growth.

Susanna Nicoletti, a brand strategist among some of the world’s top luxury groups, speaks to Luxury Society about the importance of long-term strategy, brand DNA, leadership and more.

18/05/2018

When you do put that strategy together, you need to understand that luxury means different things to different people.

Not many people buy Mercedes cars because of their price tags and status.

16/02/2018

The top of the list was dominated by U.S. brands like Google, Amazon, Facebook, Visa, AT&T, and McDonald’s, but only one non-American brand (China’s Tencent) was able to crack the top 10 list.

Amazon edged out Google and Apple to become the most valuable brand in the U.S. - and by far the most dominant brand globally.

08/06/2016

Here are 7 tips for naming (or, if necessary, re-naming) your business.

Naming a business is not something to be taken lightly: A company's entire branding is dependent on the name. Here are a few tricks on naming your business.