18/10/2026
ASOS ADAPTIVE | ZBD TALENT STORIES | STYLE IS PERSONAL | POST 07
Felicity
Style is personal. So is accessibility.
Felicity Jackson knows clothing from both sides: she worked in bridalwear and has always sewn, and now lives with chronic conditions that can make dressing difficult.
Trying ASOS Adaptive, she noticed the small decisions with real impact: magnetic fastenings when buttons are hard to manage, and sleeves designed to work more easily with crutches.
For Felicity, clothes are also a way of reconnecting with identity and self-expression. Her creator perspective brings that story beyond the studio and into everyday life.
Read Felicity's story and meet the wider team:
https://www.zbdtalent.com/uk/news/309-beyond-the-campaign-the-zbd-professionals-bringing-asos-adaptive-to-life/
https://www.instagram.com/reels/Dd61t-pKmse/