Imparta Ltd

30/09/2025

AI is everywhere in sales from LXPs and CRMs to specialist roleplay tools but too many platforms remain siloed, costly, and out of sync with what really drives performance.

Imparta was first to market with AI coaching built on sales best practice, and we’ve since added more than 20 dedicated AI agents covering everything from call assessment to immersive roleplays.

But agentic AI takes enablement to a whole new level it’s set to reshape the industry.

In this on-demand session, Richard Barkey, Founder and CEO of Imparta, uncovers i-Coach® AI: a truly agentic solution delivering personalised, proactive support for every customer-facing team member, manager, and leader.

Watch now to discover:

– How to break down AI silos and create a unified user experience

– What sets agentic AI apart and how it drives and tracks real sales impact

– The 20+ AI agents your team needs, plus the 5 human roles that embed lasting change

– The key data integrations that unlock true effectiveness

Access the session here: https://eu1.hubs.ly/H0nrPJ20

26/09/2025

Yesterday, we hosted a Macmillan Cancer Support Coffee Morning in our London office. 🍰☕

Our very talented bakers came together to fill the office with an array of irresistible treats, including a fantastic focaccia, a lemon and poppyseed cake, Portuguese pudim, pavolva, sticky toffee pudding cupcakes, rocky road, cake pops and more.

We're delighted that we have raised an incredible amount of £845 for Macmillan, so far, with our Coffee Morning and Tough Mudder event, which took place last weekend. With donations still coming in, we look forward to announcing an even higher collective total next week!

Thanks to everyone's efforts, whether baking, donating, or indulging, to help Macmillan provide essential care and support to those affected by cancer.

26/09/2025

Meet Imparta's AI Agents Series: Week #1

In this series, we will be introducing the 20+ expert AI selling agents available with Imparta's award-winning i-Coach® AI Revenue Enablement Solution.

This week, we're exploring the Call Analyser Agent.

What is this agent's role?

This agent sits within Analysis & Assessment. Its role is to identify call type, generate insightful call reports, and evaluate user competencies and mindset to drive rapid improvement.

Why is this important?

Accurate, unbiased call analysis is critical to understanding what really drives success in sales conversations. By turning every interaction into actionable insights, the Call Analyser Agent empowers teams to develop faster and perform at their best.

Want to learn more?

Click here to explore all 20+ AI and Human Agents, and book a demo today: https://eu1.hubs.ly/H0nnVyD0

23/09/2025

We're excited to share that Imparta’s i-Coach AI has been shortlisted, for the second consecutive year, for the Learning Technologies Award: Best use of AI in learning (UK).

i-Coach AI, the multi-award-winning, fully agentic sales enablement platform, combines Imparta’s sales expertise with your data sources, to deliver personalised, proactive and powerful revenue enablement at enterprise scale.

Follow this link to learn about i-Coach AI: https://eu1.hubs.ly/H0nfWfz0

19/09/2025

Imparta’s Sales Library is designed for the realities of modern selling. With over 100 modules mapped to every stage of the Buying Cycle, you get complete, consistent coverage tailored to each role and business need.

Each module is rigorously developed using the latest research in sales, psychology, and behavioural economics. Modular by design, you can swap in and out as needed, react quickly to new priorities, and give your team just-in-time access to world-class training.

Available in virtual, trainer-led, and eLearning formats, plus reinforcement tools, our courses fit seamlessly into your tech stack. And with customisation options at every level, your salespeople get training that feels real, relevant, and ready for impact.

Explore the Sales Courses:

Explore Imparta’s Sales Skills Library with 100+ customisable modules covering the entire buying cycle. Available in multi-format delivery, aligned to your business needs for maximum impact.

16/09/2025

Manager engagement and skills are at the heart of sales performance.

Imparta’s curriculum delivers a dedicated development pathway for every sales leader from front-line managers learning to coach beyond “super seller” mode, to executive leaders driving strategy and results.

Our approach is grounded in over 12 years of research into what actually drives effective sales management.

We equip managers to assess performance against the right metrics, choose priorities that align with KPIs and sales activity, and execute coaching conversations that drive real outcomes.

Ready to elevate your leaders?

Explore our Management & Leadership Courses:

Management and Leadership - Management & Leadership Manager engagement and skills are critical to sales performance. The Imparta curriculum also offers development content for - Imparta

09/09/2025

Join Richard Barkey, Founder and CEO of Imparta, on Tuesday, September 9th, for a remarkable product launch: A truly agentic sales enablement solution that delivers personalised, proactive, and powerful support to every member of the customer-facing team, as well as their managers and leaders.

Join us to learn more about i-Coach® AI, and discover:

• How agentic AI differs from other AI models, drives, and tracks performance
• The 20 AI agents that your sales team needs, and the 5 types of human agents that make them stick.
• The key data integrations that improve AI effectiveness.
• How to avoid AI silos and create a unified user experience

Date: Today – September 9th | 16:00–17:00 BST / 11:00–12:00 ET

Register now: https://eu1.hubs.ly/H0mLh_p0

08/09/2025

A big thanks to Rob and Learning News for hosting Richard Barkey this morning to talk about i-Coach AI and all things agentic.

Thought-provoking questions as always, thank you! The interview lands in the coming weeks, covering what “fully agentic” means in practice, connecting AI across your stack, measurable client impact, and a peek at Imparta's future roadmap. We’ll share the link here as soon as it’s live.

Want to learn more? Explore i-Coach AI, see use cases, and request a demo: https://eu1.hubs.ly/H0mV6530

05/09/2025

Most sales training RFPs fail before they begin. Not because procurement teams lack discipline or intent, far from it.

The real challenge is how we define value. Too often, vendors are asked about content and coverage, but not about how they’ll deliver real behaviour change. And in a market crowded with AI claims, it’s hard to separate true enablement from clever automation.

That’s why the experts at Imparta created The Ultimate RFP Guide for Sales Transformation. Drawing on years of practical experience, this toolkit helps procurement, enablement, and L&D leaders cut through the noise, ask better questions, and choose partners who deliver lasting results.

Download the guide here: https://eu1.hubs.ly/H0mRPZd0

04/09/2025

Don’t miss today’s Training Industry Inc Sales Leader Talk featuring Imparta.

Agentic artificial intelligence (AI) goes beyond coaching, call assessments and role-plays. It will change sales enablement forever.

Join Richard Barkey, Founder and CEO of Imparta, as he reveals how agentic AI is already delivering measurable results for sales teams and what you need to know to stay ahead.

In this session, you’ll discover:

What sets agentic AI apart from traditional models and how it directly impacts sales outcomes.

The 20 essential AI agents your sales team needs, plus the five human roles that drive lasting adoption.

How the right data integrations maximize AI effectiveness.

Strategies for breaking down AI silos to create a seamless, unified user experience through an agentic orchestrator.

Richard goes live at 18:00 (BST) / 13:00 (ET). Secure your spot and experience what’s next for sales enablement.

Register now: https://eu1.hubs.ly/H0mLlJj0

28/08/2025

Don’t miss today’s product launch webinar: From Siloed AI to Agentic Enablement.

AI is everywhere in sales, from LXPs to CRMs and specialist roleplay tools but too often, these platforms are disconnected, costly, and miss the nuances that drive real performance.

Join Richard Barkey, Founder and CEO of Imparta, as he explores i-Coach® AI: a unified, agentic solution designed to deliver personalised, proactive support across your entire customer-facing team.

In this session, you’ll discover:
- How agentic AI differs from other AI models, drives, and tracks performance
- The 20 AI agents that your sales team needs, and the 5 types of human agents that make them stick.
- The key data integrations that improve AI effectiveness.
- How to avoid AI silos and create a unified user experience

This is your chance to see what’s next for sales enablement.
Date: Today – August 28 | 16:00–17:00 BST / 11:00–12:00 ET

Register now: https://eu1.hubs.ly/H0mCX0J0

22/08/2025

Complex deals demand agility. Even the best sales teams can lose ground when shifts in buyer needs or market dynamics go unnoticed.

That’s why we developed the Sales Agility Scorecard - a practical self-assessment tool designed to reveal how effectively your team reads each situation, makes the right calls, and executes with discipline.

Assess your team across 6 key areas: buyer impact, situational awareness, strategy, ex*****on, support systems, and mindset. Simply rate 24 core behaviors to pinpoint strengths and uncover hidden gaps before they cost you deals.

Use your results to guide targeted action plans and sharpen your competitive edge in today’s fast-moving environment.

Download the free Scorecard now: https://eu1.hubs.ly/H0mp9mq0