Polpeo

Polpeo is a crisis simulation platform.

Its technology simulates a crisis breaking and unfolding over digital and social media channels, and a live team of role-players mimic the public response to the crisis. Polpeo is a crisis simulation platform co-founded by social media management agency The Social Element and PR specialist Kate Hartley. It was created in response to the speed at which a crisis breaks and spreads online, and the ne

ed for companies to practise their crisis management skills in this new media landscape. Experiencing a simulated crisis lets organisations practise their responses and road test their crisis plans in a secure, private environment.

17/11/2021

Lovely to see Kate listed on Provoke Media's list this year! https://www.provokemedia.com/ranking-and-data/innovator-25/innovator-25-2021/innovator-25-emea-2021

Marketing and comms innovators from EMEA's PR, creative and digital worlds, as selected by PRovoke Media in 2021.

05/10/2021

Kate has a new monthly blog on PR Moment where she explores recent crisis examples and looks at what brands can learn from them.

Read her first post below.

In the first of a new series, Polpeo co-founder and author of ‘Communicate in a Crisis’, Kate Hartley, looks at brands which have come under fire in recent weeks.

13/08/2021

Banning anonymity on social media would do more harm than good.

Of course, social networks need to combat online harassment, but forcing everyone to use their real identities is not the way to go.

Social networks need to tackle online abuse. But banning anonymity online is not the way to achieve this.

10/02/2021

Crisis management can be exhausting – especially for employees who bear the brunt of anger towards their employer. But brands can’ afford to ignore the importance of the recovery period.

Regaining trust is essential if you want your brand’s reputation to recover quickly.

https://polpeo.com/my-crisis-is-over-now-what/

In a crisis, there’s a real temptation to focus on the here and now. Our instinct is to go into survival mode. It’s hard enough to think about getting through the next 24 hours, let alone to think about what to do once the crisis is over.

29/01/2021

The right influencer can give a massive boost to brand campaigns and even cause spikes in sales. But, work with the wrong influencer for your brand and you could be facing a reputational issue down the line. How can brands ensure they’re working with the right influencer for them?

We’re seeing some lifestyle and travel influencers being called to account for their foreign travels during a global pandemic. Many of us are in lockdown and even at the start of the pandemic people were beginning to tire of seeing aspirational posts from influencers when they were struggling to j...

18/12/2020

Last week, we talked to Festival of Media’s Jeremy King about why chief marketing officers should care about crisis comms. There were some interesting questions, including what budget to invest, how to deal with anger and outrage, and what’s likely to be in store next year for brands.

Festival Fridays session with The Social Element and Polpeo on Crisis Comms.

17/12/2020

Need to find out more about how to build and run a business using virtual working? Tamara spoke to the PR Moment podcast earlier in the year. The episode looks at her practical experience of founding and growing The Social Element.

Maybe it’s crisis management that’s worrying you right now? Kate has you covered. Her discussion with PR Moment looks at how your brand can tackle difficult situations on social media.

Thanks so much to all the guess who came on!

07/12/2020

We’re only human.

If you want to make sure your team members don’t slip up on social media, you need to be proactive. Look for ways to support and guide people beyond the social media team so that they know how to manage when they come under pressure on social media.

Social media has created a whole new headache for brands and their employees, and many are still getting to grips with it. It’s an issue that’s become more prominent as society has embraced online campaigning. In various sectors, campaigners have started pressuring employees to agree with thei...

02/12/2020

How has your business been coping with the global pandemic? Kate spoke to Raconteur for its latest report on business restructuring in 2020. You can download the report for free here:
https://www.raconteur.net/report/business-restructuring-2020/

Our Business Restructuring special report explores how to avoid short-term cuts and long-term losses, how retail brands are finding new ways to thrive, the pivot of sales teams during a pandemic, and more.

26/11/2020

No matter how good our risk assessments are, sometimes a crisis - or reputational issue - hits that we just don't see coming. How do you prepare for that?

Have you ever considered what you would do if, say, a newspaper said that your business was (incorrectly) a do***ng site? (And no, I’m not defining that!) It might seem like an outlandish idea for you to consider, but as you’ll see below, it has happened. (H/T to Stephen Canning on the marketing...

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https://polpeo.com/

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