Cristal Consultancy Group

11/08/2016

Out in Asia and amazed at the human traffic generated by TripAdvisor. The human footprint in Danang, Vietnam is heavier that the traffic left by facebook likes. TripAdvisor is literally keeping community and families out of poverty. A hotel or restaurant without the logo see empty seats and have hungry tums.. something to think about.

24/05/2015

2000 copies sold in 474 days.
There's a reason so many digital marketers, data scientists and media planners are thanking me. Literally the most extensive text on ad tech in the world. http://www.amazon.co.uk/dp/1484867572

Now time to start writing the next book!

13/03/2015

It is very time consuming to train new starters & grads on all the aspects of digital.Particularly as advertising technology is changing so rapidly. We find ourselves rushing over to the tech folks to ask them to use the power of the technology to propel our campaigns to stardom for stellar results…

28/02/2015

Finally made the Huff :-)

http://www.huffingtonpost.co.uk/greg-cristal/

Digital champion; Gregory Cristal is Director of Global Accounts at Sizmek, where he connects advertisers and marketers with technology and operational best practice that allows them to scale their global advertising data needs for ad delivery, ad verification, and ad performance. Greg consults arou…

23/12/2014

Santa Knows how to Scale marketing efforts http://wp.me/p3HQGh-ci

Make 2015 the year of ad serving, just like it was in 1998. The classics never get old. Merry Christmas everyone!

07/12/2014

The only marketing book Santa will be giving himself this year!
http://www.amazon.com/dp/1484867572/ref=cm_sw_su_dp

31/10/2014

Tricking Users into Ad Engagement – we wont click if we think there’s a trick http://wp.me/p3HQGh-bW

Tricking Users into Ad Engagement - we wont click if we think there's a trick Consuming a fair volume of digital content myself from aggregation publishers such as Upworthy and Business Insider (all tongue in cheek and taken with a pinch of salt) I know I am ready sub-par news but imagine my dismay when i come to the end of the article and find these supposed "advertorials" directing the user to more content with the aim of selling something to them. [ 196 more words. ]

24/10/2014

Youtube UK begins rolling out Mid-Roll video ads http://wp.me/p3HQGh-aX

Youtube UK begins rolling out Mid-Roll video ads Two weeks ago, as a video content viewer on Youtube, I experienced a new, or rather old ad serving method for Video from Youtube. Just when i thought i had escaped being served an ad, Youtube served me a mid-roll unit. What is Mid-roll? This is the technical term for a video ad, playing in the middle of the featured video content. [ 130 more words. ]

18/10/2014

My book has made it to #80 on the US Amazon bestsellers list for web marketing books!
That's gone up 14 places in a week!!!
http://lnkd.in/daJQrDd
Best get your hands on one, if you haven't already.
You can bet some of your top customers are already reading it:
http://lnkd.in/dD6pQcs

Discover the best Web Marketing in Best Sellers. Find the top 100 most popular items in Amazon Books Best Sellers.

17/10/2014

My latest article published on Huffington Post - thanks Tej for letting me publish under your name :-)

The new 4.7 inch screen is one of the iPhone 6's main features. Not only is it bigger, it also has higher resolution, with 38 percent more pixels than the iPhone 5s and curvy glass that meets seamlessly with the aluminum back to make the phone look s...

14/10/2014

Should marketers pay for video ads that are not seen all the way through? http://wp.me/p3HQGh-bf

Should marketers pay for video ads that are not seen all the way through? For marketers, having ads appearing in a video stream is higher cost than the cost of buying standard display ad units. Higher revenues for Publishers are therefore an attractive proposition which has seen an explosion of online video (even outside of youtube). The quality of the content however, is affecting revenues in a new way thanks to systems of media and ad measurement from ad servers and video verification providers. [ 466 more words. ]

09/10/2014

#97 globally in "Web marketing" books on Amazon...
can we get this into the top ten?

Good feedback regarding the book on Social media this week!
A short summary below...

Remember you can get your hands on a copy of

"Ad Serving Technology: Understand the Marketing revelation that commercialized the internet"

on Amazon now:


UK:
http://www.amazon.co.uk/dp/1484867572/ref=cm_sw_r_fa_dp_z3AYsb04SCK8B

US:
http://www.amazon.com/dp/1484867572/ref=cm_sw_su_dp

Please share this with all your marketing friends :-)

Understand the marketing revelation that commercialized the Internet. Ad Serving provides a commercial infrastructure to the internet, spanning all sites, and touching all users, all the time. Ad Serving gives marketers the ability to deliver and measure their ads for exceptionally low cost, reve...