Cristal Consultancy Group

Cristal Consultancy Group Cristal Consultancy Group provides expert advise, opinion and consultation in digital marketing, adv

Cristal Consultancy Group provides advice and consultation around Adservers, Adserving and Adserving technologies. In January 2014, expert consultant Gregory Cristal published the first ever industry text on Adserving technology. An unprecedented 600 page reference manual covering all aspects of ad serving. This is the ultimate guide for media agencies, advertisers, marketers, publishers and creat

ive agencies to learn how to make the most of ad serving technologies. This includes RTB, DSP and Exchange based technology as well as verification, attribution, tag management and cross channel reporting and cookie level data tracking.

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