18/10/2026
At Decorex, our ‘Pitch Perfect’ conversation went straight to the heart of what makes a client choose an interior designer — and what makes that relationship work.
For me, it comes down to three things: trust, creativity and industry knowledge.
Trust means being open about money, fees and the decisions we’re making. I want my clients to know I’m working for them. They should never have to wonder.
Creativity means seeing the finished home before it exists. Sometimes we’re lending clients our belief until they can see it too. Then protecting that vision through several hundred decisions and the occasional “can we just…?”
And expertise? Years of experience, a very good black book and knowing who to call when something gets complicated. Because something usually does.
We make the decisions look easy. There’s quite a lot behind that ease.
One piece of advice I shared came from my very first mentor at the Prince’s Trust: if you think you can do at least half of it, say yes. Learn the rest along the way.
Twenty-five-plus years later, that advice still has legs.
Thank you to Elspeth, Katy, Elliot and everyone who joined us. Such a pleasure to have a meaningful conversation about the values we hold and the work behind the beautiful rooms.
What would make you feel you’ve found the right person?
