Silvio Ferrero

26/06/2023

https://www.linkedin.com/posts/silvio-ferrero-b2234151_issue-3-of-the-marketing-ai-evolution-newsletter-activity-7079114133480042497-LCjd?utm_source=share&utm_medium=member_desktop

Issue #3 of THE MARKETING AI EVOLUTION NEWSLETTER has now been released.

In this issue, I dive deep into various practical applications of AI in business, starting from implementing a custom ChatGPT Chatbot for your website to leveraging AI for storytelling. Also, discover a simple guide on how to train ChatGPT to emulate your writing style.

In the PPC and SEO corners, we provide essential questions to ask when setting up your campaigns with ChatGPT or Google Bard, along with crucial business details needed for these AI tools.

Additionally, this edition teases your thoughts with AI-themed musings - from its influence on human creativity to its ethical conundrums.

Finally, we share AI news including its use in Wimbledon matches and in cancer diagnosis, along with our latest posts and resources. This issue is rich with insights that explore the exciting and dynamic intersection of AI and various aspects of our lives and businesses.

All this and more is your go-to source for AI and marketing news.

Read the newsletter:
https://lnkd.in/etEB7_Au

Dear reader: I'm excited to announce that from the next edition onwards, AI Bi-Weekly Insights newsletter will be delivered directly to your inbox. This means you won't have to worry about missing out on any issues.

27/01/2023

https://www.linkedin.com/posts/silvio-ferrero-b2234151_chatgpt-passes-exams-from-law-and-business-activity-7024790565451915264-e0Wb?utm_source=share&utm_medium=member_desktop

What is all this fuss about ChatGPT ? Have you given it a try? Feel free to comment about your tactical use. ChatGPT is a…

25/08/2022

https://twitter.com/randfish/status/1562524666232979457?s=20&t=EtLiYEhRCu3jtwoj8jOnlA

“The Parable of the Pizzeria If you haven't heard this marketing story, here it is in 90 seconds. Helped crystalize for me why so many marketing dollars are wasted on channels that claim credit > channels that deliver incremental lift.”

22/03/2022

14 ways Google may evaluate E-A-T
Learn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T.

https://www.linkedin.com/feed/update/urn:li:activity:6911966546240139264/

16/03/2022

Do you have a business problem, or a challenge that you can't seem to solve? Get a reputable competent outsider expert to look at it.

Do you have a business problem, or a challenge that you can't seem to solve? Get a reputable competent outsider expert to look at it. Because: 1. The...

11/03/2022

Your prospects should engage with several micro commitments

Your prospects should engage with several micro commitments In my previous post, I highlighted how Engagement leads to more sales. As a follow up to ...

09/03/2022

Engagement leads to more sales

Engagement leads to increased sales My yoga studio provided me with a complimentary 30-minute class. I tried it, enjoyed it, and interacted with the instructor...

09/03/2022

The changing role of PPC (Pay per click) agencies

The changing role of PPC (Pay per click) agencies On my previous post, I discussed PPC agencies evolving into Strategic Partners. So far, manual optimization...

03/03/2022

A Strategic Partner.

Would you be willing to give Google more control over your Ads campaigns? Google emailed me that advertisers using Auto-Apply Recommendations saw a median...

01/03/2022

On Brand campaigns, try the Target Impression Share strategy