31/03/2026
In 1975, 47,000 letters sparked a movement. 90% of women walked out of jobs, homes and caregiving duties – to change the course of a country, forever.
50 years later, Iceland ranks #1 for gender equality in the world.
Today? We celebrate that progress with ‘Dare We’.
Created with our long-standing partners Reykjavík Global Forum - Women Leaders, the campaign reimagines the language of the original movement – flipping ‘Dear She’ into ‘Dare We’ – turning a letter into a rallying cry.
Through a design system and a custom generator, anyone can create and share their own message – inviting anyone, anywhere to raise their voice.
Brought to the world of socials with Burson Global.
Read more: https://landor.com/en/our-work/reykjavik-global-forum/
In 1975, 47,000 handwritten letters and posters helped Iceland’s women bring the nation to a standstill. Fifty years later, Iceland remains a global leader in gender equality, ranked the world’s most gender-equal country for the 16th year in a row. Building on our long-standing partnership with ...
