Brand Dialogue

23/07/2025

What happens when tradition meets innovation in the kitchen?

We partnered with delicious. magazine to explore just that, showcasing the versatility of Parma Ham through two inspiring new recipes, a vibrant Parma Ham Power Bowl and bold, Crispy Breakfast Tacos.

Through mouth-watering photography, social storytelling, and recipe newsletters, the campaign brought Parma Ham to a new generation of food lovers, celebrating its rich heritage while proving its place in modern cooking.

The "Trad vs. Twist" activation invited audiences to rethink how they enjoy Parma Ham, whether in classic dishes or creative, contemporary meals.

19/05/2025

Brand Dialogue was proud to support our client Parmigiano Reggiano in hosting the second edition of the Casello d’Oro Awards at the British Museum in London.

The event celebrated the 13 winning dairies of the 2024 Palio del Parmigiano Reggiano, bringing together guests from across the food, drink and media sectors. The evening included an exclusive tasting experience, with whisky and Parmigiano Reggiano pairings designed by Giorgio Bargiani of The Connaught.

A celebration of craftsmanship, heritage and excellence in one of London’s most iconic venues.

12/05/2025

Brand Dialogue supported Brand Finance in delivering the 2025 Global Soft Power Summit, a landmark two-day event at London’s QEII Centre that brought together world leaders, diplomats, and changemakers to explore the evolving influence of soft power.

With standout speakers including John Kerry, Sanna Marin, and L**h Wałęsa, plus packed panels and breakout sessions, this year’s summit delivered powerful insights on diplomacy, leadership, and reputation, both in the room and online.

From packed breakout sessions to dynamic panel debates and a record turnout, this Summit continues to set the benchmark for global dialogue.

12/05/2025

We teamed up with Clodagh McKenna, Brand Ambassador for Parma Ham UK to host an exclusive supper club at Clodagh’s beautifully refurbished home, bringing together leading food influencers and journalists.

The star of the night? Parma Ham featured beautifully in every course of the bespoke menu curated by Clodagh herself. From the warm atmosphere to the thoughtfully prepared dishes, it was a celebration of great food and even better company.

12/05/2025

We were proud to support our partners, Brand Finance, in delivering the fifth Global Soft Power Summit, a two-day event at London’s QEII Centre that brought together world leaders, diplomats, and global thinkers to explore the evolving role of soft power in today’s climate.

From keynote speeches by Sir John Major and Fareed Zakaria to powerful panels featuring Olena Zelenska, Eliza Reid, and Aleš Musar. The 2024 Summit sparked essential dialogue around diplomacy, influence, and global reputation.

Another standout moment for Brand Dialogue on the international stage.

12/05/2025

We teamed up with some of the UK's top chef talent to spotlight the iconic Parmigiano Reggiano and its incredible versatility through a series of collaborative recipe films featuring culinary stars Clodagh McKenna, Ravinder Bhogal, Tom Hunt, and Brand Ambassador Gennaro Contaldo.

From fusion creations and sustainable plates to simple, comforting classics, each dish proves that Parmigiano Reggiano can elevate any cuisine.

Head to Parmigiano Reggiano’s YouTube to watch the full series.

12/05/2025

We were thrilled to lead the PR and marketing campaign behind the Parma Ham x Pasta Evangelists partnership, showcasing the versatility of Italy’s iconic cured ham in a modern, trend-led way.

From an intimate press event at Pasta Evangelists HQ with the brilliant Clodagh McKenna, to creative Instagram giveaways and eye-catching reels, our campaign blended traditional PR with digital strategy to bring Parma Ham to new audiences in fresh, exciting ways.

20/04/2023

Brand Dialogue organised the Brand Finance’s fourth Global Soft Power Summit last month, and it was a huge success. If you missed out on this insightful event on the topic of , you can catch up on all the highlights of the event on our latest blog post, written by Zoe Jones, our Events Director, who managed the successful event. Read here:

Events Director, Zoe Jones, considers the success of the fourth Global Soft Power Summit. Brand Finance hosted the fourth annual Global Soft Power Summit on Thursday, 2nd March 2023 at the Queen Elizabeth Centre in Westminster, London and streamed live online, in partnership with BBC Studios, highli...

19/04/2022

Cristina Campos, Managing Director, Brand Dialogue Spain discusses how can tap in to the power of emotion to connect with new consumers.

Check out our latest to find out more⬇️

Cristina Campos, Managing Director, Brand Dialogue Spain elaborates on how brands can continue to innovate their communications strategies to connect with new consumers. New consumers value ethics over profit In 2021, transparency and communication proved essential in garnering the interests of key....

14/04/2022

This Monday marked the launch of Parmigiano Reggiano UK's first ever television advert in the UK, featuring none other than brand ambassador, Gennaro Contaldo!

A huge thanks to the fantastic team who helped bring the final product to life.