What are the opening hours?

Monday 9:30am - 6pm Tuesday 9:30am - 6pm Wednesday 9:30am - 6pm Thursday 9:30am - 6pm Friday 9:30am - 6pm

Greenspace, Unit 19, The Ivories 6-8 Northampton Street London N1 2HY, London (2026)

Name: Greenspace
Address: Unit 19, The Ivories 6-8 Northampton Street London N1 2HY, London, UNIT19,THEIVORIES6-8NORTHAMPTONSTREETLONDONN12HY,UK, GB
Telephone: +442039537711

22/07/2026

Greenspace’s Adrian Caddy and Vabel’s Jeremy Spencer sit down with Design Week to discuss branding, design quality and placemaking, and how to create legacy places that invite community authorship.

Thank you to Design Week for the thoughtful conversation.

02/07/2026

The new Vabel brand makes its first public appearance through Vabel Townhouse.

Located opposite The Whiteley redevelopment, the project forms part of the transformation of Queensway into one of central London’s emerging residential destinations.

Adrian Caddy, Founder & CEO of Greenspace, said:

“The Vabel brand identity is an expression of The Vabel Way of Life: a disciplined, design-led philosophy where architecture, materiality, language and experience align in a refined, timeless brand system.”

Jeremy Spencer, Creative Director & Founder of Vabel, added:

“Nearly 17 years in, Vabel is defined by the people we attract, the projects we’re trusted with, and the way we work. Our brand needed to tell our story, capture our personality, and above all evoke what it feels like to experience a Vabel home.

Greenspace were the natural partner to bring this to life. It’s been a genuinely inspiring journey and we’re proud of what we’ve created together.”

The new Vabel website launched alongside the brand, with Vabel Townhouse marking the first in a wider pipeline of developments planned for Queensway and beyond.

30/06/2026

Greenspace focused first on repositioning Vabel around its defining strength: every element of a project is conceived internally and carried through to completion.

The resulting visual narrative positions Vabel not as a seller of property, but as a curator of a way of living, articulated through the central concept ‘The Vabel Way of Life.’

Homes are conceived as designed experiences rather than assets; environments shaped around daily routines, material quality, spatial flow and long-term liveability.

Greenspace developed the complete masterbrand system, including strategy, visual identity, guidelines, animations and website.

The logotype incorporates ‘The Way’ - an extending underline that acts as both narrative and spatial anchor across communications, digital interfaces and building signage.

A reduced monogram, inspired by craftspeople’s markers’ marks, allows discreet branding within residential environments.

For Vabel Townhouse, Greenspace developed the project narrative ‘Create New Legacy’, supported by a distinct green palette inspired by nearby Hyde Park and abstract ‘texturescape’ imagery that evokes tactile moments of domestic life.

29/06/2026

Greenspace has completed a comprehensive brand and strategy programme for integrated developer-and-design studio Vabel, culminating in the launch of both a refreshed corporate masterbrand and the identity for its most ambitious project to date, Vabel Townhouse in Queensway, Bayswater.

The two commissions were developed in sequence: the masterbrand repositions Vabel as a company, while Vabel Townhouse becomes the first real-world expression of that identity.

Vabel designs, builds and delivers residential projects entirely in-house, spanning architecture, interior design and construction. As the company prepared to move into a prominent central London location, it recognised that its existing brand needed to better reflect the scale of its ambition and its distinctive operating model.

Greenspace was appointed to create a long-term approach capable of supporting both the business and its future developments, applying its philosophy of ‘Create Legacy’ as a strategic foundation for long-term commercial relevance.

Address

Unit 19, The Ivories 6-8 Northampton Street London N1 2HY
London
UNIT19,THEIVORIES6-8NORTHAMPTONSTREETLONDONN12HY,UK

Opening Hours

Monday	9:30am - 6pm
Tuesday	9:30am - 6pm
Wednesday	9:30am - 6pm
Thursday	9:30am - 6pm
Friday	9:30am - 6pm

Telephone

+442039537711

Website

http://www.thegreenspace.com/

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