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PITCH HERO

Name: PITCH HERO
Address: LONDON, London, GB
Telephone: +447767860593

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PITCH HERO

Investor Pitch Coaching • Sales / RFP Pitch Coaching • Executive Presence Coaching

28/05/2026

Money Talk: how founders talk pricing without flinching

Too many founders lower the power of their offer the moment price enters the conversation.

Not because the value is not there.
Because doubt creeps in.

The truth is, pricing confidence is not about sounding pushy.
It is about sounding clear, calm, and certain.

After years of watching founder pitches, one thing is obvious.
People do not only respond to the number.
They respond to the belief behind it.

If you want to speak about pricing with more confidence, do these 3 things today:

1. Say the price clearly
Pause. Let it land. Do not rush in to soften it.

2. Anchor the value first
Help people understand the result, the transformation, and the cost of not solving the problem.

3. Practise saying it out loud
Confidence grows through repetition. If you only say your price under pressure, it will always feel heavier than it needs to.

And here are 3 things to stop doing:

1. Do not apologise for the number
If you sound unsure, your audience will feel unsure.

2. Do not discount too early
Hold your value long enough for it to be understood.

3. Do not over-explain
The longer you justify, the more doubt you introduce.

Your price is not the awkward bit at the end.
It is part of the pitch.

Say it with clarity.
Say it with conviction.
Say it like it belongs there.

26/05/2026

Confidence rarely arrives first.

More often, it shows up after we’ve taken the step, started before we felt fully ready, and proved to ourselves that we can do hard things.

If you want to build confidence more quickly, don’t wait for a feeling.

Create the conditions for it.

Visualise the moment.

Rehearse your first minute.

Focus on helping, not proving.

The goal isn’t to feel fearless before you begin — it’s to begin, and let confidence catch up with you.

That’s usually how it grows.

23/05/2026

Sometimes you finish a session and move straight on to the next thing.

And sometimes you pause, read the feedback, and feel genuinely moved.

I’m so grateful for the kindness, encouragement, and generosity people shared after this session. It means a lot when something you care deeply about not only lands, but connects.

Thank you to everyone who showed up, listened, contributed, and took the time to send such thoughtful words.

Moments like this remind me why I do this work — helping people communicate with more confidence, more clarity, and more heart.

21/05/2026

Over time, I’ve noticed the same pattern again and again: bid teams rarely struggle because the slides aren’t good enough.

More often, the real challenge is delivery:

how clearly the message lands,

how confidently it’s spoken

and how quickly the team builds trust in the room.

That’s why I believe pitch practice needs to start earlier. Not the week before the RFP, but much sooner.

Because strong delivery doesn’t happen by accident — it’s built through repetition, feedback, and real preparation.

If this is something your team is thinking about, I’d love to compare notes

19/05/2026

A huge thank you to everyone who joined this Enterprise Nation's Lunch + Learn and took the time to share such thoughtful feedback.

I’m genuinely grateful for the encouragement, the energy, and the engagement throughout the session.

It was a pleasure to be part of it, and a lovely reminder that real human connection still makes all the difference.

16/05/2026

Ran the "Pitch Like a Human not AI" masterclass on Thursday.

Many students, consultants, founders in the room.

What they told me in the polls was different from what I expected.

7 lessons I'm taking away. The pitch was never the deck.

13/05/2026

I asked each of them: "What's your biggest pitching challenge right now?"

Here's the breakdown:

→ 30% — "I sound rehearsed, scripted, robotic"

→ 27% — "I can't structure it, be brief, tell the story"

→ 18% — "I lack confidence, can't influence the room"

→ 14% — Genuine beginners, haven't pitched yet

→ 11% — High-stakes specifics (crowdfunding, investor pitches, public sector, paid speaking)

The interesting bit: not one single founder said "my deck isn't good enough."

The deck is rarely the problem. The room reads delivery in the first 30 seconds, long before they look at slide 2.

Tomorrow we work all of these. 14 May, 12:00 BST. 60 mins. Free.

Handful of seats left if it's relevant for you or someone in your network: https://pitchhero.co/webinar/

Alan

11/05/2026

In an AI-driven world,
pitch like a human.
Deliver like a pro.

Make your Pitches Compelling, Professional & Human. A 60-minute workshop on exactly what makes pitches work.

You will take away three tools you can use in your next pitch. and a structure your audience can connect to. Remember, in an AI-driven world, being human is your superpower.

Hosted by Alan Elston — the creator of Pitch Hero. who has been the pitch coach to teams and founders behind £3.5B+ in deals won.

Join webinar for more: https://lnkd.in/eh5vPhpW

07/05/2026

Most presenters I coach say they need to "feel more confident" before they pitch.

What they actually need is sharper wording.

Hesitation in delivery is almost always rooted in unclear sentences. When the words aren't tight, the brain pauses, the eyes flick, the voice drops. The room reads it as nervousness.

Fix the wording first. Confidence follows. How do we do that?

The shift:

"I think we might be able to..." → "We're going to..."

"Hopefully this resonates..." → "Here's what changes for you."

"Just to give some context..." → "The reason this matters is..."

Same person. Different wording. Room hears a different founder.

Join the Free 60-min workshop for anyone pitching or presenting:

14 May, 12:00 BST.

Room closing soon.

https://pitchhero.co/webinar/

Alan

06/05/2026

A founder told me last week she'd rehearsed her investor pitch 47 times.

She still wasn't getting offers.

The reason wasn't the deck. It wasn't the numbers. It was that she'd memorised the words written by chatGPT and lost the meaning.

The room could feel it in the first 30 seconds.

Pitching is rarely won or lost on what you say. It's won on how the room reads what they're seeing.

Free 60-minute workshop on this for founders, advisers, and bid teams:

14 May, 12:00 BST.

7 spots left. Closes Soon

https://pitchhero.co/webinar/

Alan

04/05/2026

"Pitch Like a Human. Deliver Like a Pro."

In an AI-driven world, the most underrated pitch skill isn't polish.

It's being natural. Warm. Human.

That's the difference between a deck that gets sat through… and a pitch your audience actually wants to lean into.

I'm running a free 60-minute live workshop on exactly this:

"Pitch Like a Human. Deliver Like a Pro."

You'll walk away with:

→ Tools you can use in your very next pitch

→ A structure your audience can connect to (open → vision → solution → close)

→ Why empathy + story beats features every time

→ Free access to the AI Pitch Audit — upload your deck, get an instant readiness score

→ Live Q&A — bring your real pitch problem

Thursday, May 14 · 12:00 PM BST

· Zoom · 100% free (Replay available for 48 hours.)

Save your seat → https://pitchhero.co/webinar/

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