PITCH HERO

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PITCH HERO Investor Pitch Coaching • Sales / RFP Pitch Coaching • Executive Presence Coaching

22/09/2026

Most people misunderstand eye contact.

It is not about staring at one person until they become uncomfortable.

It is about creating a series of small, deliberate connections across the room.

Finish a thought with one person.

Pause.

Move to someone else.

Good eye contact makes people feel included.

And when people feel included, they are far more likely to trust what you are saying.

Join the Hero Coffee Club for practical tools to help you pitch like a human and deliver like a pro:

https://pitchhero.co/coffee-club/




A term sheet tells you how much money is coming in.It does not tell you what the relationship will feel like when things...
21/09/2026

A term sheet tells you how much money is coming in.

It does not tell you what the relationship will feel like when things go wrong.

The investor who backs you could be part of your business for the next 7 to 10 years.

So ask the difficult questions before you take the money:

Who really makes the decisions?

Will they invest again?

What happens when you miss your numbers?

Which struggling founders can you speak to?

The best reference call is rarely with the founder they recommend.

Here are 10 questions every founder should ask a VC before signing.

For more practical tools to strengthen your pitch and prepare for investor conversations, join the Hero Coffee Club: https://pitchhero.co/coffee-club/

20/09/2026

You’re waiting to feel confident. The room is waiting for you to begin.

The racing heart. The restless hands. The moment you wonder whether you should have said yes to this.

You can feel all of that and still deliver a clear pitch.

Try changing what you tell yourself before you start.

“This matters to me. I’ve prepared. I can take my time with the first sentence.”

Then put your attention on the people listening. What do they need to understand? What’s the first thing you want them to hear?

You don’t have to wait for every nerve to settle before you speak.

At your next rehearsal, practise starting even when you don’t feel quite ready.

20/09/2026

The Thames, just before dark. Not a ripple.

I stopped pedalling. A motorboat hummed somewhere past the trees, the whole evening went still, and I stood there like an idiot next to my bike — thinking about work.

Because that's what calm does. It's contagious.

When you're calm when you speak, the person in front of you goes calm too. Their shoulders drop. They stop defending. They start hearing you.

We do the opposite when we pitch. We speed up. We press. We perform urgency because we're afraid of the silence — and the room feels every bit of that fear.

Calm isn't weakness. Calm isn't slow. Calm is the thing that makes someone willing to listen to you at all.

So next time you have thirty seconds that matter: stop pedalling. Breathe. Build the calm first. The words land after.

Think calm.

It's all about Nerves... Part 2: “What to do when you know your point but suddenly go blank.”You lose your place. The ne...
17/09/2026

It's all about Nerves... Part 2:

“What to do when you know your point but suddenly go blank.”

You lose your place. The next sentence disappears. You start searching for the exact words you rehearsed.

Give yourself a way back in.

1. Allow the pause.
Stop trying to fill the silence. Take a comfortable breath. If you need a moment, say: “Let me think about that.”

2. Return to the point.
Ask yourself: what’s the one thing this room needs to understand? You can leave the forgotten wording behind.

3. Begin with one plain sentence.
“The main point is…” or “What I’d recommend is…”
Finish that thought before adding the explanation.

Practise recovering, too. In your next rehearsal, deliberately stop halfway through and restart from your main point.

You don’t need to recover every word. You need to help the room follow your thinking.

Save this for your next pitch or presentation.

You’ve stayed quiet for half the meeting because everyone else seems to know more. Sounds familiar?You have a question. ...
15/09/2026

You’ve stayed quiet for half the meeting because everyone else seems to know more. Sounds familiar?

You have a question. You’re wondering whether it’s too obvious to ask.

Meanwhile, the conversation moves on and you’re still trying to understand what’s being decided.

You can contribute without pretending to be the expert.

Try one of these:

1. “What does that mean in practice?”

2. “What matters most here?”

3. “What would we gain or give up?”

Then listen to the answer.

Before adding your view, check your understanding:

“So the main challenge is timing. Have I understood that correctly?”

That gives the other person a chance to clarify. It also gives everyone else a clearer starting point.

A useful question is a contribution.

Save these for the next meeting where you’re tempted to stay quiet.

You had a useful point. You waited for the right moment. The meeting moved on.Then someone else said almost exactly what...
13/09/2026

You had a useful point. You waited for the right moment. The meeting moved on.

Then someone else said almost exactly what you were thinking.

If that sounds familiar, try these three things.

1. Prepare one contribution.

Before the meeting, write down a question, concern or recommendation. Give yourself something specific to bring into the conversation.

2. Say the point before the explanation.

“We’re underestimating the time this needs.”

Then explain why. You don’t need a long introduction to earn your turn.

3. Have a sentence ready for getting back in.

If someone interrupts, try: “Let me finish this thought, then I’d like your view.”

Calmly. Without apologising.

Listening matters. So does letting the room hear your judgement.

For your next meeting, prepare the first sentence you want to say.

Practise it aloud once before you join.

The question was one sentence. Your answer is into its third minute.You know the subject. But you’re still deciding whic...
08/09/2026

The question was one sentence. Your answer is into its third minute.

You know the subject. But you’re still deciding which part matters, so the listener gets every part.

Before your next pitch, get clear on three things:

→ What does this audience care about?
→ What’s the one thing they need to remember?
→ What do I want them to do next?

Then rehearse a difficult question.

Give the answer first. Add the evidence that supports it. Leave room for the next question.

If you lead a team, try this in your next rehearsal: ask everyone to answer the same question separately. Listen for whether they agree on the point.

Which question tends to send your team into the longest answer?

07/09/2026

Raw..unedited...soaking it all in!

A lot of people think they are preparing a pitch when they are really preparing a deck.There is a difference.A deck can ...
01/09/2026

A lot of people think they are preparing a pitch when they are really preparing a deck.

There is a difference.

A deck can hold information. But a pitch has to create meaning.

And then a human being has to deliver it in a way that makes people care.

Here’s a simple test.

Close PowerPoint. Now explain the idea.

No slides.

No script.

No jargon.

Just tell me why I should care.

If that feels difficult, the issue probably isn’t the slides. It’s that the message is not yet clear enough.

That is why I often think about pitching in three layers:

Information → Meaning → Human delivery

Information tells people what exists.

Meaning tells them why it matters.

Human delivery is what makes it land.

Before your next pitch, try the 5-Minute Pitch Pressure Test:

Who is really making the decision?

What matters most to them?

What is the one sentence they should remember?

What do I want them to do next?

What question am I hoping they don’t ask?

A polished deck can help. But the deck is not the pitch.

The pitch is what happens between you and the people in the room.

If you want more practical tools for communicating when it matters, join us in the Hero Coffee Club.




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