GFluence

31/08/2018

☕️Coffee. So many kinds and tastes.☕️
Who belongs among the biggest coffee importers?
The Finns are leading big time!
And what about the other countries?

29/08/2018

❗️❗️Tripadvisor vs Yelp❗️❗️
Often forgotten, yet very strong platforms you should not miss.
Choosing the right platform depends on the type of business you have. According to that, you decide which platform is best for you.

TripAdvisor specializes in very lucrative categories while Yep is more general.
TripAdvisor is slightly bigger than Yelp and so the searches and ads look accordingly.
Yelp focuses on general things while TripAdvisor is a solely traveling app.
As for the ads on both platforms, on TripAdvisor, we can find a lot of competition. When we tried to search there for walking tours in Los Angeles, the first ad that showed up was Walt Disney.

That does not alter the fact that TripAdvisor is a platform that no one in the travel industry should avoid, simply because of the numbers in the graph below.

27/08/2018

Check Out on Your Lunch Break
⇣⇣⇣

If one were to nominate a poster child for international marketing failures, one would be hard-pressed to identify a candidate more ideal than Walmart. In so many cases over the past several decades, Walmart consistently made the wrong choices when making an entrance into a new market. Walmart’s j...

24/08/2018

If we talk about the biggest spenders on dog food, first place belongs to Norway!
➠Norwegians take 1st place as the highest spenders on dog food worldwide!
➠Norway takes a definite lead, where a dog owner spends an average of $53 a month per dog.
Why Are Norwegians Spending So Much on Dog Food?
⇩⇩⇩
Read more …

We wrote about Norway being the 5th biggest chocolate consumer in the world. But did you know that Norwegians take 1st place as highest spenders on dog food worldwide? The global pet food industry is estimated to be worth $74,8 billion in 2017 and continues to grew annually by 4%. Dog food retailers...

23/08/2018

❗️❗️Influencer is an internet user, who can influence the behavior of other internet users by leveraging the content he creates, his connections and his audience.
❓Why to cooperate with them❓
It can be a really great investment for your products or services. Thanks to the influence the influencer has on social networks, your product can get a lot of attention by just mentioning it. The benefits of using an influence vary in each country. In China, for example,
read more
⇢⇢⇢ https://gfluence.com/how-kfc-became-chinas-fast-food-of-choice/
What to watch out for?
✅If you decide to cooperate with an influencer, you should find out about him/her as much information as possible.
✅A number of followers don’t necessarily mean the influencer has a strong community of supporters.
Notice the number of comments (it’s also worth it to read them), and the number of likes.
✅Last but not least, find out the statistics of their accounts. (What countries are engaging the most). It is a no-brainer that if you’re targeting a certain zone, users from the other side of the world won’t bring you much success.

20/08/2018

Is it true that newsletter in the USA is dying? The opposite is reality! Not long ago we shared the habits of English population for opening newsletters with you. In the USA it’s the other way around.
Here are few facts that might be of your interest.

➠Published by the American Marketing Association, for instance, 85% of marketing agencies say that email marketing performance is increasing; 50% would describe that increase as “significant.”
➠The number of email users in the US is projected to grow to 244.5 million by the end of 2017. (Source: Statista)
➠Ecommerce customers who received multiple abandoned shopping cart emails are 2.4 times more likely to complete the purchase than those who receive only one follow up email. (Source: Experian)a

20/08/2018

KFC has made wave after wave in the marketing community due to its resounding success in China

KFC has made wave after wave in the marketing community due to its resounding success in China. Far and away the country’s most popular American fast food chain, the company is seemingly bulletproof when it comes to its performance with Chinese consumers. KFC became the first American fast food ch...

17/08/2018

Are you planning to enter the Icelandic market? Friday tips for you.
➠If you’re planning to enter the Icelandic market, Reykjavík is definitely the place to find a business partner. (Reykjavík has a population of 123,000 people.)
➠The only official language is the local Icelandic language, but the majority of people speak English.
➠The most popular search engine is google.is.

14/08/2018

According to global studies, you have exactly 59 seconds for your website to catch customers attention. So few? If you know your target market and who your customers are, it should not be difficult to determine how the front page should look like. It’s important to capture people's attention in a way so they have a reason to continue on the next page.
Try this test. Show your website to uninterested people and give them 59 seconds to tell you what your web is about and what it is you do.
Let’s take a look at how the other countries are doing.
The Germans look for certificates and recommendations when they enter the site (We recommend to make those two areas as visible as possible).
In Asia they are used to scroll the whole page down so don’t be afraid to stuff your homepage with as much information as you want.
According to statistics, most users in China use their mobile phone for online purchases. If China is your market, make sure your page is mobile optimized and looks 110% perfect!

13/08/2018

Hofstede’s dimension of uncertainty avoidance refers to a society’s general tolerance of ambiguity or the unknown.

Hofstede’s dimension of uncertainty avoidance refers to a society’s general tolerance of ambiguity or the unknown. This is reflected in the extent to which a given culture will utilize rules, societal norms and standardized procedures to reduce uncertainty with regard to future events, decisions...

10/08/2018

Last week we shared with you an article Copywriters Beware! Don’t Joke About Religion in Poland.
Here are some insights you can take from the article.
➠As Christian holidays are very popular, many Polish people do not work or shop on Sundays. The legislation is strict on drugs and alcohol.
➠Poles are very proud of their language and like to keep it clean from foreign influences.
What can we take from it?
👉Poles are really proud of their nation and their language. You can forget about English terms and expressions.
👉About 90% of the Poles are Roman Catholics, suggesting that ads for alcohol and smoking will not bring you success in this country.

08/08/2018

No strategy is the same.
If your target market lives in England, this is what you should know.
Newsletter VS Blog. What should you focus on?
Most people will be put off from any further engagement if the first e-newsletter they receive is bad.
You can use your blog as a newsletter. Each week or month you can email your subscribers links to your recent blog posts. This way your audience gets an email with a simple, informative content and a link to your website.
The historical trend of an Email marketing open rate in the United Kingdom