12/09/2022
B O D E N
Brand Spirit, Codes and Identity design by for
We identified Boden’s key brand codes at the beginning of the project. Amongst their many rich and diverse codes the Breton stripe played a significant part in their product history. From this analysis we created a hand painted Breton stripe to be used across their communications. Watch this space for exciting print and packaging developments…
The print was designed by Kimmy’s super talented sister who is an incredible artist, print designer and trend forecaster in her own right. "It was a real pleasure to work with my sister. Very easy and she has the natural instinct to understand exactly what we wanted for the brand to work with the overall toolkit.” Love Kimmy.