Kimmy and Co

Kimmy and Co Creative vision, brand identity and art direction for luxury, fashion and lifestyle brands.

Clients: Net-A-Porter, One&Only, ILA, Mulberry, Jimmy Choo, Estella Bartlett, Halfpenny.

B O D E N Brand Spirit, Codes and Identity design by  for We identified Boden’s key brand codes at the beginning of the ...
12/09/2022

B O D E N

Brand Spirit, Codes and Identity design by for
We identified Boden’s key brand codes at the beginning of the project. Amongst their many rich and diverse codes the Breton stripe played a significant part in their product history. From this analysis we created a hand painted Breton stripe to be used across their communications. Watch this space for exciting print and packaging developments…
The print was designed by Kimmy’s super talented sister who is an incredible artist, print designer and trend forecaster in her own right. "It was a real pleasure to work with my sister. Very easy and she has the natural instinct to understand exactly what we wanted for the brand to work with the overall toolkit.” Love Kimmy.

B O D E N Brand Spirit, Codes and Identity design by  for We identified Boden’s key brand codes at the beginning of the ...
12/09/2022

B O D E N

Brand Spirit, Codes and Identity design by for
We identified Boden’s key brand codes at the beginning of the project. Amongst their many rich and diverse codes the Breton stripe played a significant part in their product history. From this analysis we created a hand painted Breton stripe to be used across their communications. Watch this space for exciting print and packaging developments…
The print was designed by Kimmy’s super talented sister who is an incredible artist, print designer and trend forecaster in her own right. "It was a real pleasure to work with my sister. Very easy and she has the natural instinct to understand exactly what we wanted for the brand to work with the overall toolkit.” Love Kimmy.

B O D E N Brand Spirit, Codes and Identity Design by  for Our new logo for Boden working with the beautiful imagery of B...
08/09/2022

B O D E N

Brand Spirit, Codes and Identity Design by for
Our new logo for Boden working with the beautiful imagery of Boden’s new Autumn 22 season.
Image courtesy of Boden.

B O D E N Brand Spirit, Codes and Identity Design by  for
08/09/2022

B O D E N

Brand Spirit, Codes and Identity Design by for

B O D E N Brand Spirit, Codes and Identity Design by  for The combination of bright green and pale pink is a well loved ...
08/09/2022

B O D E N

Brand Spirit, Codes and Identity Design by for
The combination of bright green and pale pink is a well loved combination of Boden’s founder, Johnnie Boden. It is also a favourite of Kimmy’s and so this shared love of colour was a driving influence on the new colour palette that supports the new identity. The logo has the flexibility over time to change its colour to reflect the colour and print palettes of each season. Keeping the experience fresh and exciting for all their customers.

B O D E N Brand Spirit, Codes and Identity Design by  for  All change for Boden with our new brand identity. Based on th...
08/09/2022

B O D E N

Brand Spirit, Codes and Identity Design by for
All change for Boden with our new brand identity. Based on the original logo on Boden’s first catalogues 30 years ago, the new logo has been refined and cleaned up to work well across multiple platforms both digitally and in print. The boldness of the logo allows for the brand to use it’s talent in imagery, colour and print inside, around and behind the logo while maintaining strong legibility. The logo indicates the brand’s desire to express a more modern, youthful, inclusive positioning while allowing them to be firmly routed in their rich heritage of a happy British chic lifestyle brand.
Image courtesy of Boden.

E S T E L L A  B A R T L E T TCase Study  #1Campaign Art Direction 2016Main Collection by   .                           ...
17/03/2017

E S T E L L A B A R T L E T T
Case Study #1
Campaign Art Direction 2016
Main Collection by .
#⚡️

07/03/2017

E S T E L L A B A R T L E T T
Case Study #1
Campaign Art Direction 2016
Main Collection by

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