AfroTouch Design

AfroTouch Design Celebrating Black African Heritage through vibrant contemporary greeting cards, stationery and gifts

2026 | WE WON!What a way to celebrate 10 years of AfroTouch.After being a finalist at the UK Henries Awards several time...
20/08/2026

2026 | WE WON!

What a way to celebrate 10 years of AfroTouch.

After being a finalist at the UK Henries Awards several times over the years, we entered the 37th Annual Louie Awards in the US for the very first time…

…and WON!

To have our work recognised internationally, in the Celebrating Black Culture category, feels incredibly special.

From designing my first card at home 10 years ago to becoming a Louie Award-winning greeting card publisher.

What a journey.

Here’s to the next 10 years.

2026 | A whole decade10 years. That still feels slightly surreal.What started in 2015 with £50, a handmade baby card and...
20/08/2026

2026 | A whole decade

10 years. That still feels slightly surreal.

What started in 2015 with £50, a handmade baby card and an idea has grown into something I could never have fully imagined.

There have been incredible highs, difficult years, big retailers, awards, trade shows, late nights, risks, mistakes and plenty of lessons along the way.

But through it all, the purpose has remained the same: to create beautiful products that celebrate culture and help people feel seen.

I’m incredibly proud of how far AfroTouch has come, but I’m even more excited about where we’re going next.

Here’s to the next chapter.

2025 | Making spaceAfter years of building AfroTouch wherever I could find the space, in 2025 I finally created somewher...
20/08/2026

2025 | Making space

After years of building AfroTouch wherever I could find the space, in 2025 I finally created somewhere of my own.

My garden studio.

A place for creativity, inspiration and peace. Somewhere to design, think, plan and continue quietly building what comes next.

From working out of my daughter’s tiny nursery to having a creative studio of my own, this one felt particularly special.

Sometimes progress isn’t about getting bigger. Sometimes it’s about making space for what’s next.

2025 | Quietly buildingNot every year in business needs to be loud.2025 was a quieter year for AfroTouch. I continued bu...
20/08/2026

2025 | Quietly building

Not every year in business needs to be loud.

2025 was a quieter year for AfroTouch. I continued building behind the scenes, creating, reflecting and thinking about what came next.

But I was also looking beyond my own brand. As a founding member of Cards for All, I worked alongside others on a campaign championing greater diversity and representation within the greeting card industry.

A reminder that impact isn’t always about what everyone can see.

Sometimes you’re simply planting seeds.

2024 | The year I got out thereIf 2023 was about finding my voice, 2024 was about using it.I made a conscious decision t...
18/08/2026

2024 | The year I got out there

If 2023 was about finding my voice, 2024 was about using it.

I made a conscious decision to step out from behind AfroTouch and build my personal brand alongside the business.

More speaking opportunities, more events, more networking and, most importantly, more meaningful connections.

As someone who naturally prefers to quietly get on with things, putting myself out there didn’t always come easily. But 2024 taught me that sometimes people need to know the person behind the brand too.

2024 | Get in the roomOne thing I learnt in 2024? You can’t build meaningful connections from behind a screen.So I got i...
18/08/2026

2024 | Get in the room

One thing I learnt in 2024? You can’t build meaningful connections from behind a screen.

So I got in the room.

I spoke on panels, attended events, exhibited, networked, met some incredible people and became much more intentional about sharing both the AfroTouch story and my own.

Some conversations opened doors. Others gave me ideas, encouragement or connections I didn’t even know I needed.

Building a business will always be about the product, but I’ve learnt that it’s also about people, relationships and community.

2024 was my year of getting out there, and I’m so glad I did.

SmallBusinessUK

2023 | Finding my voiceSomething changed for me in 2023 too.I started sharing more of the story behind AfroTouch, speaki...
18/08/2026

2023 | Finding my voice

Something changed for me in 2023 too.

I started sharing more of the story behind AfroTouch, speaking at events about the journey from starting with just £50 to building a brand stocked by some of the UK’s biggest retailers.

Public speaking definitely wasn’t part of the original business plan!

And to finish an incredible year, I was a finalist at the PRECIOUS Awards, celebrating women of colour in business and leadership.

I was learning that sometimes growing the business also means being brave enough to step out from behind the brand.

2023 | Growing beyond the cards2023 was a year of growth for AfroTouch.Our new Opulence collection launched in Selfridge...
18/08/2026

2023 | Growing beyond the cards

2023 was a year of growth for AfroTouch.

Our new Opulence collection launched in Selfridges, we created our first enamel pin and launched what would become our bestselling Daily Planner.

We were also incredibly proud to sponsor an award at The Retas, supporting and celebrating the brilliant retailers who make our industry what it is.

AfroTouch was evolving, trying new things and continuing to find its place.

2022 | Our first licensing partnershipOne of the biggest highlights of 2022 was launching our first licensed collection ...
07/07/2026

2022 | Our first licensing partnership

One of the biggest highlights of 2022 was launching our first licensed collection with UK Greetings.

To have our designs chosen by one of the biggest names in the greeting card industry was an incredible vote of confidence and another reminder that authentic representation belongs everywhere.

Looking back, this partnership marked the beginning of an exciting new chapter for AfroTouch, and I’m so grateful to everyone who believed in the brand along the way.

2022 was a year of exciting new beginnings.We launched our very first licensed greeting card range with UK Greetings, on...
07/07/2026

2022 was a year of exciting new beginnings.

We launched our very first licensed greeting card range with UK Greetings, one of the UK’s leading greeting card publishers. It was a proud moment to see AfroTouch designs reaching even more people through a new partnership.

Every step forward reminded me that saying “yes” to opportunities outside my comfort zone was helping AfroTouch grow in ways I’d only imagined.

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