AfroTouch Design

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AfroTouch Design

Celebrating Black African Heritage through vibrant contemporary greeting cards, stationery and gifts

26/05/2026

2020 - A year that changed everything for AfroTouch Design.

This was the year we made history as the first Black female-led greeting card publisher to be stocked by Waterstones bookshops 🤎

Seeing AfroTouch cards on the high street felt surreal. What started as a desire to create culturally reflective cards for our community was slowly becoming a reality before my eyes.

2020 also brought some incredible opportunities — being featured in the Financial Times House & Home and interviewed by Gaby Roslin on BBC Radio.

For the first time, it truly felt like the industry was beginning to recognise the importance of representation, culture and visibility within the greeting card space.

I was excited, grateful and full of belief for what AfroTouch could become.

Looking back now, I still smile thinking about seeing our cards sitting proudly on shelves where our stories had previously been missing

I also recognise that progress in representation is never something we can take for granted. Some of those shelves have since changed again, and culturally reflective cards are still too often treated as optional rather than essential.

But that only reminds me why AfroTouch’s mission still matters so much today 🤎

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26/05/2026

2020 - What a pivotal year!

AfroTouch got its first multiple stockist. I started making 1000s of cards! Still with one laser cutter and hand-finishing every single card myself. It didn’t matter the effort - I was so excited!!!!!!

23/05/2026

2019 - What a year this was for AfroTouch Design.

This was the year I officially rebranded from Special Touch Designs to AfroTouch Design, a huge milestone that felt far bigger than just a name change. It marked the beginning of a bigger vision for the brand.

I expanded beyond greeting cards and launched gift items featuring some of my signature Afrocentric designs, bringing culture and representation into even more spaces and homes 🤎

I relaunched the brand at the UK Black Business Show, joined the incredible Self Made community led by and , and also launched what would become our popular Christmas jumpers collection 🎄

2019 was bold. 2019 was transformative and 2019 was the year AfroTouch truly started evolving into the brand you know today.

Looking back now, I can see that every risk, every pivot and every leap of faith was helping shape the next chapter ✨

23/05/2026

Have you subscribed to our email list? If you have, I’ve got something special for you all month long 👍🏾👍🏾

16/05/2026

2018 ✨
The year AfroTouch Design (then Special Touch Designs) stepped into the trade show world for the very first time.

The year before, I had attended Progressive Greetings Live as a visitor. I remember walking around inspired… but also noticing something that stayed with me deeply. I could barely see any exhibitors creating greeting cards that represented Black culture and Black families.

And something in me thought… “Ready or not, next year I’m exhibiting.”

Looking back now, my disruptive nature was already quietly brewing 😂

So in 2018, I took the leap.

I invested in a stand, packed up my cards, and showed up, nervous, hopeful and completely out of my comfort zone.

What I didn’t expect was to spend almost the entire two-day show without receiving a single order.

Honestly, I was devastated.

At the time, I was one of only two exhibitors selling cards representing the Black community. I started wondering if I had made a huge mistake. Maybe I wasn’t ready. Maybe there wasn’t space for a brand like mine in this industry after all.

Then, right as the show was about to end, everything changed.

A lovely gift shop owner from Scotland placed a large order.

I could hardly believe it. My cards were going to be stocked outside of London for the very first time.

But what meant even more was that she could see beyond simply “different designs.” She recognised the gap. She understood that some of her customers were missing representation, culture, warmth and connection in the card aisle too.

That moment gave me belief when mine was running low.

And 10 years later, I still think about how powerful it is when someone chooses to see the value in what doesn’t yet feel mainstream.

Sometimes all it takes is one person to say yes. 🤎

GreetingCardIndustry BlackOwnedBusiness blackgreetingcards

07/05/2026

2017 was definitely one for the books 😂

I won my first business award, Rising Star, welcomed my third child into the world, launched our first Afrocentric mug collection… and completed my first year in a brand new pharmaceutical role, although I spent most of it on maternity leave 😅

Looking back now, I honestly don’t know how I managed it all, but that season taught me so much about resilience, ambition and building alongside motherhood.

The business was growing, my career was evolving and life was life-ing all at the same time 🥹

07/05/2026

One of the most exciting moments in the early journey was our very first professional product photoshoot with

Back then, AfroTouch was still called Special Touch Designs, before the rebrand and before I fully realised what the business could become.

Shortly after the shoot, we started being featured in different publications thanks to and honestly… seeing the brand in the press for the first time felt surreal

Those early features gave me so much confidence to keep building, creating and believing in the vision.

10 years later, I’m still grateful for every platform and every person who supported the journey

CreativeEntrepreneur RepresentationMatters blackgreetingcards

06/05/2026

10 years ago, one “yes” changed everything

My very first stockist was in Brixton, and I’ll never forget what that moment meant for AfroTouch.

Anita, the owner, didn’t just place an order, she took a chance on a small brand with a big vision.

She taught me so much about wholesale, shared guidance, encouragement and support, and 10 years later she still remains a key supporter of AfroTouch Design ❤️

Looking back, I realise AfroTouch has never just been about cards. It’s been about community, culture, connection and the people who believed in the journey early on.

As we celebrate 10 years of AfroTouch this May, I just want to say thank you for every order, every share, every recommendation and every bit of support along the way

Here’s to 10 years of AfroTouch… and the next chapter ahead

BlackGreetingCards Brixton SmallBusinessJourney RepresentationMatters blackgreetingcards

02/05/2026

2016 - It started with this card.

A Nigerian friend of mine had just had a baby and I couldn’t find a card that felt right for her.

So I made one.

I cut some fabric into a buggy and stuck it onto a card. That was it.

No big plan. I just wanted something that resonated with my family and friends.

Back then the brand was called Special Touch Designs and I was selling at Spitalfields Market and on Etsy just figuring things out as I went.

I even put out a press release and ended up getting my first feature in Pride Magazine. I couldn’t believe it.

Looking back now… that one card really started everything.

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