AfroTouch Design

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AfroTouch Design

Celebrating Black African Heritage through vibrant contemporary greeting cards, stationery and gifts

20/10/2026

YOU VOTED. WE WON! 🏆

I still can’t quite believe it!

AfroTouch Design has won the 37th Annual Louie Consumers’ Choice Award for our Nutcracker 2 greeting card!

This award means so much because it was voted for by YOU!

What started as a vision to celebrate Black culture and bring greater representation to greeting card shelves is now being recognised internationally.

To everyone who voted, supported and believed in AfroTouch, THANK YOU!

I’m beyond proud, incredibly grateful and still pinching myself!

Representation matters. And this win belongs to all of us! ❤️

Greeting Card Association USA

19/09/2026

So… about that scenic route.

Before making its way home to London, my Louie Award made a little stop in Paris.

First stop: the Louvre.

Because apparently winning Celebrating Black Culture at the 37th Annual Louie Awards wasn’t enough excitement for one trophy.

And this wasn’t its only stop…

Andy Meehan Greeting Card Association USA

15/09/2026

Where it started…

Earlier this year, TWO AfroTouch Design cards were named finalists for Celebrating Black Culture at the 37th Annual Louie Awards.

Then our Christmas ballerina and nutcracker card took the win.

Ten years after starting AfroTouch with one card and £50, this was a pretty special moment.

I wasn’t in Louisville to collect the award, so my Louie had to make its own way home to London.

Turns out, it took the scenic route… 👀

More on that later…….

Greeting Card Association USA Andy Meehan The Card Queen

13/09/2026

It’s official… I have my Louie Award! 🏆

Today at Top Drawer, Andy Meehan Andy Meehan came all the way from the USA to personally present me with my award, and it made an already special moment even more memorable.

Ten years into building AfroTouch Design, being recognised internationally as a Louie Award winner still feels pretty incredible.

This one means a lot. 🤎

Greeting Card Association USA

20/08/2026

2026 | WE WON!

What a way to celebrate 10 years of AfroTouch.

After being a finalist at the UK Henries Awards several times over the years, we entered the 37th Annual Louie Awards in the US for the very first time…

…and WON!

To have our work recognised internationally, in the Celebrating Black Culture category, feels incredibly special.

From designing my first card at home 10 years ago to becoming a Louie Award-winning greeting card publisher.

What a journey.

Here’s to the next 10 years.

20/08/2026

2026 | A whole decade

10 years. That still feels slightly surreal.

What started in 2015 with £50, a handmade baby card and an idea has grown into something I could never have fully imagined.

There have been incredible highs, difficult years, big retailers, awards, trade shows, late nights, risks, mistakes and plenty of lessons along the way.

But through it all, the purpose has remained the same: to create beautiful products that celebrate culture and help people feel seen.

I’m incredibly proud of how far AfroTouch has come, but I’m even more excited about where we’re going next.

Here’s to the next chapter.

20/08/2026

2025 | Making space

After years of building AfroTouch wherever I could find the space, in 2025 I finally created somewhere of my own.

My garden studio.

A place for creativity, inspiration and peace. Somewhere to design, think, plan and continue quietly building what comes next.

From working out of my daughter’s tiny nursery to having a creative studio of my own, this one felt particularly special.

Sometimes progress isn’t about getting bigger. Sometimes it’s about making space for what’s next.

20/08/2026

2025 | Quietly building

Not every year in business needs to be loud.

2025 was a quieter year for AfroTouch. I continued building behind the scenes, creating, reflecting and thinking about what came next.

But I was also looking beyond my own brand. As a founding member of Cards for All, I worked alongside others on a campaign championing greater diversity and representation within the greeting card industry.

A reminder that impact isn’t always about what everyone can see.

Sometimes you’re simply planting seeds.

18/08/2026

2024 | The year I got out there

If 2023 was about finding my voice, 2024 was about using it.

I made a conscious decision to step out from behind AfroTouch and build my personal brand alongside the business.

More speaking opportunities, more events, more networking and, most importantly, more meaningful connections.

As someone who naturally prefers to quietly get on with things, putting myself out there didn’t always come easily. But 2024 taught me that sometimes people need to know the person behind the brand too.

18/08/2026

2024 | Get in the room

One thing I learnt in 2024? You can’t build meaningful connections from behind a screen.

So I got in the room.

I spoke on panels, attended events, exhibited, networked, met some incredible people and became much more intentional about sharing both the AfroTouch story and my own.

Some conversations opened doors. Others gave me ideas, encouragement or connections I didn’t even know I needed.

Building a business will always be about the product, but I’ve learnt that it’s also about people, relationships and community.

2024 was my year of getting out there, and I’m so glad I did.

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