Hashtag Ad Consulting

18/03/2021

The ASA has been monitoring 👀 influencers' Stories on Instagram and the results aren't great. Around a third of ads are still not being disclosed clearly. What does that mean for the industry? Check out my blog on the Hashtad Ad website for an analysis

29/06/2020

Our new e-course for influencers "How to Attract Big Brands" is available now for just £139!

If you're an ambitious content creator, looking to attract deals and sponsorship from big brands, then this is the perfect course to get you ahead. Perfect if you're growing your follower count but fed up of only receiving offers of low-value free gifts (often that you have to pay postage for!).

'How to Attract Big Brands' helps you optimise your social channels, identify errors in how you're disclosing, improve your competition & giveaway strategy and provides clear step-by-step instructions on how to create a compliant social media posts on all the popular platforms, including Instagram, TikTok, Youtube and Facebook.

The course is designed to boost your sponsorship earning potential and help you avoid complaints from the regulators.

The course starts on 6 July 2020 so hurry now to secure your place.

For influencers who are serious about reaching out to big brands. The course will help you to optimise your social media channels, improving your compliance with ASA rules and increasing your chances of nailing that big brand partnership.

26/05/2020

So excited for my first virtual presentation tomorrow at the
I'll be talking about the ASA/CAP rules but will also be taking questions in the Hashtag Ad room, offering a handy little freebie guide for influencers and introducing my new Ecourse for influencers looking to attract big brands. Phew! Busy day ahead but I cant wait!

10/02/2020

I'm thrilled to be hosting a Q&A session at next week (Fri 21 Feb). I'll be joined by the ASA and CAP and we'll be stirring up some lively debate on the rules and regulations for with a focus on disclosure, affiliate links, giveaways and promotions.

16/01/2020

Read our guest blog for Tagger on the 5 crucial steps every brand and agency should implement for a great compliance strategy, here.

Industry expert Rupa Shah shares the key elements of a robust compliance and disclosure program, and why it's absolutely essential it be a top priority.

24/10/2019

ASA rules against irresponsible influencer slimming posts on Instagram

27/08/2019

Our latest video is all about competitions, prize draws and giveaways. Learn about which prizes are unsuitable for your audience, where to put your T&Cs and how to make sure the entire promotion is compliant with the rules.
https://youtu.be/6Hp1fyQUPoQ

Summary of the rules for influencer promotions with gifts and prizes

13/08/2019

I've been working with some amazing PR, ad, talent management and digital agencies to support and improve their compliance with the rules and regulations on :

Do you have a compliance strategy?

Here's how it works ...

15/06/2019

I'm really proud to announce the launch of my revamped website. Links in my bio. Let me know what you think!

It's been a surprisingly fun few weeks working with and I can highly recommend them for taking on board all my weird and wonderful , and requirements and getting my social channels looking 👌🏽.

Check out the case study and the services for .

13/06/2019

I'm discussing the duty of care that TV producers, brands and agencies have for influencers that are propelled into stardom (like the 'ers).

Who's responsible for preparing them for the impending media frenzy & sponsorship avalanche?!
https://t.co/KQHXpwGwRS

Discussion on who holds responsibility for influencer support and training, particularly those that are propelled into the spotlight by e.g. Love Island, spo...

23/01/2019

Non-disclosure is still a problem and this is the latest action by the UK government to tackle it. What's your view? Will telling 16 celebs to improve their feeds make a difference to this £multimillion industry? Should the CMA have gone further?

Is there something missing?

Following CMA action 16 influencers, including Alexa Chung & Ellie Goulding, have committed to change the way they label posts so followers know if they were paid or rewarded to endorse products or services.

Read more: https://www.gov.uk/government/news/celebrities-pledge-to-clean-up-their-act-on-social-media

26/11/2018

My podcast with Blogosphere is out today! All about my journey from ASA to Hashtag Ad, plus tips on disclosure for bloggers.
https://www.blogosphere.biz/podcast/rupa-shah/

Blogosphere: Serious Influence is a podcast all about the business side of the influencer industry. Hosted by Blogosphere - a media company rooted in the world of influencers, which runs events, a network and publishes an internationally distributed print publication (former cover stars include Zoel...