11/03/2021
We offer a free service where our team can help you find the appropriate ecommerce SEO specialist or agency to develop a progressive SEO strategy for your ecommerce business.Some of the ecommerce SEO challenges our experts can help you to address include:
Multi-country SEO
-Duplicate content
-Pagination and faceted filtering
-Google Panda and Google Penguin issues
-Navigational issues
-URL structure
-Low organic search ranking
-CMS SEO issues
-Architectural limitations
SEO doesn’t have to be expensive. It all depends on who you talk to.
As ecommerce consultants ourselves, we know how to cut through the buzzwords and hype to assess what an SEO service could really do for your business. Unfortunately ‘SEO audit’ and many other key practices have no ‘industry standard’ and can, therefore, differ from agency to agency and consultant to consultant.
That’s why we put SEO consultants who merge talent with experience together with the businesses who want to achieve their goals within a budget and timeframe they can afford. Some of the services we can help you to find the best people for include:
Ecommerce SEO Consultancy:
Some clients already have a pretty good view of where they’re at and just need that final push of up-to-the-minute SEO knowledge to get them to page one. Others, need to know what ‘SEO’ means and a full strategy on how to implement it within their ecommerce offering. Either is fine.
The SEO consultants we work with can dig-deep into your ecommerce business to gain a clear overview of what you need to improve SEO and start attracting high volumes of customers through search. Next, they’ll provide plain-English recommendations on how to put changes into place. Or they can do it for you, keeping you fully updated at every step of the way.
Ecommerce SEO Audits:
A full SEO audit will look at everything from the keywords you currently rank for to your site’s technical architecture and where your traffic comes from. This initial assessment will give you a full view of your current SEO status before you implement any changes.
The goal of an SEO audit is to identify current status, challenges and opportunities that could be implemented to drive more impressions, visits and conversions. Using sophisticated tools and insight, a full audit will look at hidden issues within the coding or architecture of your site which you and your users may not notice. It’ll also flag glaringly obvious errors, quick fixes and risk levels across backlinks.
Some of the areas an SEO audit can determine to include:
-Current keyword performance
-Duplicate content
-Site hierarchy challenges
-Link authority
-Coding errors
-Ecommerce search engine strategy
Search engine optimisation and search engine marketing (SEM) encompass much more than just keywords. It covers everything from sitemaps, through to links, word count and page loading time.
Crawl before you can walk:
Before an actionable SEO strategy can be put into place, an SEO expert will analyse your website and find the weak spots. They’ll look into the technical infrastructure, the front-page content and the keyword targeting so see how far you are away from where you need to be, using the latest SEO tools and crawling software. They’ll review competitor sites to see where the best inbound links are coming from, the site architectures that work and the most popular keywords within your market. Then, they’ll package it up with actionable insights that you can use from the moment go.
Identifying error:
Technical factors such as site speed and broken links can all affect the SEO of your ecommerce site, as well as the user’s experience. Identifying errors like this is all in a day’s work for an SEO consultant and a good one will leave no stone unturned.
On-page optimisation:
On-page optimisation is a key area within search engine strategy and is completely within the control of an SEO expert to implement, allowing you to make fast iterations that improve ranking. Optimisation from the site structure, down to rich snippets, internal linking and ensuring that your site is mobile responsive, will attract leads and keep them where they need to be when they get there.
Content
Along with highly-readable website copy, your blogposts, product descriptions and rich snippets should be as keyword-optimised as they are enticing. The ecommerce SEO experts we recommend can give you a structured plan on how to write content and copy in this way, help write it for you or find someone else who can, giving you a full end-to-end solution.
Link-building
When it comes to the links that send traffic to your business, only quality inbound links are useful. An SEO consultant or agency will analyse your current inbound links and take measures to keep only the ones that matter. They’ll then help you create link-building strategies where you can earn the right to relevant, high-value links from reputable sources through content such as blogposts, thought-comments and infographics.
