Silk Agency Ltd

12/08/2021

We're thrilled to work with Tong Digital on brand strategy consulting. Their latest intelligence briefing breaks down Taobao 淘宝 trends, livestreaming and what the future of the platform might look like:

Evolving the digital marketplace to become the gateway for shopping, entertainment and entrepreneurs

22/06/2017

Boiler Room is tuning up for round 2 in China. Follow official account (boilerroomtv) on WeChat for the full drop.

06/06/2017

Livecast nation 🇨🇳

27/05/2017

“China has started the transition to a cash-free economy faster than anyone could have imagined, largely because of the viral spread of two-dimensional barcode"

It’s being used encourage tipping at restaurants, to receive cash gifts at weddings...even beggars are using it to collect handouts. The little barcode is driving China’s rapid shift towards a cashless society

04/04/2017

HOT OFF THE PRESS // make sure to cop the new 2017 edition of the Wallpaper* City Guides Shanghai book, written by Silk Agency Ltd founder & director Lillian He, published by Phaidon Press, available from Phaidon.com or all good travel and design booksellers

06/03/2017

Innovations are even more vital in the domestic market. “If you just try to take the pure Airbnb model to China, it would never work [...] There are a lot of social barriers to be overcome."

Online platforms such as Xiaozhu and Zhu Bai Jia are modifying the home-sharing culture for those still uneasy about having strangers in guestrooms

24/12/2016

In the Silk Christmas stocking this year: a little Hong Kong love by way of Twenty2b and Yardbird