Kinase

30/01/2024

What does the Spotify Wrapped phenomenon tell us about changing attitudes to user data and privacy?

And what are the pitfalls of rolling out your own Wrapped with the hope of sharing in Spotify's viral success?

https://www.kinase.co.uk/kinase-briefings/thats-a-wrap-why-is-every-business-copying-spotify

Privacy and consent define the modern internet - but if so, why is everybody so keen to share their Spotify Wrapped?

18/01/2024

2024 will be the final phase of the privacy and tracking revolution that began in 2019. This year, consent management becomes a requirement, and third party cookies on Chrome are due to be turned off by default.

What's the timeline for business planning, and what are the real implications for the industry? ⏳🍪

We outline what you need to know in a special long read on the topic which will define the year.

https://www.kinase.co.uk/kinase-briefings/cookies-and-privacy-in-2024

This year the transition from third party tracking and use of tracking data towards privacy-centric advertising has moved into its final phase. Kinase outlines key changes and why 2024 will be the completion of the privacy revolution.

12/10/2023

📢 Say hello to our fresh brand!

This new look, from logo to design, is all made to reflect Kinase culture and its core offer of true partnership.

Check it out at Kinase.co.uk

28/09/2023

Lead gen can be intricate to really get going on search.

But we're here to help - we share our experience of 3 conversion rate wins you can base your strategy around.

Lead generation through paid search isn’t always seens as a glamorous or dynamic discipline - but Isabel Figueiredo has found it to be both, and here explains how she came to love lead gen

17/05/2023

How did Kinase begin, and what's our story? Well, we began by wanting to be free to do the best work we could.

Read about how two geeks with a passion for digital built one of the UK’s most advanced digital performance marketing agencies

From 2010 to the present, Kinase has done things differently and sought to truly deliver cutting edge marketing How two PPC geeks with the philosophy “don’t be sh*t” grew Kinase to become one of the UK’s most advanced digital performance marketing agencies

28/11/2022

The Google Marketing Platform (GMP) makes everything easy - but how should you set it up, and what are the implications for advertisers? ⚙️

Our explainer lays out the pros and cons of every option.

https://kinase.co.uk/kinase-briefings/consultancy/tech-ownership-gmp

18/11/2022

TikTok has grown from teen dance routine sensation to a major player in paid social within two years since it ramped up. What does it offer advertisers now, and how will it measure up this Black Friday?
https://kinase.co.uk/kinase-briefings/paid-social/tiktok-a-one-stop-shop-for-paid-social

TikTok has grown from teen dance routine sensation to a major player in paid social within two years since it ramped up. What does it offer advertisers now, and how will it measure up this Black Friday?

10/11/2022

Will Black Friday continue to grow this year despite so many negative trends? We break down how each headline factor from the World Cup to consumer confidence will matter for performance.

https://kinase.co.uk/kinase-briefings/five-predictions-for-black-friday

Will Black Friday continue to grow this year despite so many negative trends? We break down how each headline factor from the World Cup to consumer confidence will matter for performance.

02/11/2022

Exciting news! We're joining other experts and industry leaders for Elevate Ecom - a special event on 24th Nov, and you're invited 🎇

It will be an afternoon of talks on elevating your marketing - covering organic, on-site, paid search and brand experts from Pi Datametrics, Kinase, SaleCycle and RocketMill.

Kinase founder Richard Brooks will be talking about 'Why you must experiment' - a crucial topic for moving ecommerce and cross-channel strategy on from third party data and direct tracking.

Location: KingPin Suite, Tavistock Hotel, London WC1H 9EU

We would love to see you there. There will also be plenty of opportunity to chat, and the day will finish with pizza, drinks and bowling!🎳

It's FREE - just sign up here:

Elevate Ecom

25/10/2022

Incredible news for Kinase - we're finalists for two UK Search Awards this year.

🏆 Kinase & Watches of Switzerland Group nominated for Best Integrated Campaign (Large)🏆

🏆 Kinase & Toolstation France nominated for Best Use of Search - B2C (PPC)🏆

Further recognition of our fantastic team and how we work in true partnership with our clients. By always evolving and adapting our digital strategies, we continue to strengthen our position as the agency people want to work with.