08/09/2025
đź’ˇ Every day I speak with gym owners.
And there’s one thing I see again and again:
👉 Huge investment (time, money, effort) into acquiring new members.
👉 Almost no investment into retaining them.
The data is rarely used. KPIs for retention don’t really exist. And the result? A constant churn cycle that costs gyms thousands of pounds every year.
But here’s the truth: acquisition only fuels growth if you keep the members you already have. Retention is where the real profit lies.
That’s why I’m building Konkr.
🔹 We’re leveraging technology and data to give gyms a simple way to keep members engaged.
🔹 A loyalty platform that rewards the hardest part of fitness — showing up.
🔹 Real-time data that gives gym owners visibility and control over retention for the first time.
Loyalty and data led engagement drive retention. It’s worked in retail and hospitality for decades, think Tesco Clubcard, Nectar, Starbucks Rewards. Now, it’s time for fitness to benefit too.
With Konkr, we’re turning churn into a growth engine.
🚀 If you’re a gym operator ready to shift focus from just acquisition to building loyalty that lasts, I’d love to connect.
