20/06/2025
What a great privilege to be at the 72nd edition of Cannes Lions International Festival of Creativity showcasing some of Diageo’s newest innovative creations, including:
What’s Your Cocktail? A Diageo platform that uses AI-powered FavourPrint technology to recommend personalised cocktail recipes to customers based on individual flavour preferences and occasions.
Everpour. An innovative new keg and integrated bottle dispense system, initially with Smirnoff the world’s number 1 vodka brand. This trial is the latest sustainability initiative announced as part of a wider drive across Diageo to reduce the carbon emissions of its key brands.
Paper-based Johnnie Walker bottle.
A first-of-its-kind paper based Johnnie Walker bottle. Pushing the boundaries of innovation. Made from 90% paper with a thin plastic liner, and approximately 60% lighter than the glass bottle equivalent, this design explores exciting new ways to package and serve their whisky.
