02/09/2026
"We'll catch up when we're quieter."
That gets said a lot in July. Then September arrives all at once and the quiet month never turns up.
The inbox refills, the diary fills, the quotes promised back before the summer all land in the same week. Somewhere underneath that sits a sales ledger nobody has properly looked at since June.
September is a good month to stop leaving it. If chasing keeps sliding down the list, that's the part we take over.
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