09/09/2026
You've checked PPC. You've checked conversion. Your inventory is fine.
And you're still wondering why sales dropped.
Before you start changing everything, take a look at what's happening around your account.
Maybe a competitor lowered their price. Maybe they launched a promotion. Maybe their listing improved or they've picked up a lot more reviews.
Or maybe Amazon changed something that affected search visibility, categories, fees or policies.
Sometimes the better question isn't:
βWhat should I change?β
It's:
βWhat changed around me?β
Save this for the next time you're stuck trying to explain an unexpected sales drop.