03/09/2026
Sales suddenly dropped?
Increasing your PPC bids might seem like the obvious response. But before changing anything, it's worth checking what actually changed.
Did impressions fall?
Did CTR change?
Did conversion drop?
Did you lose the Buy Box?
Did inventory become an issue?
Sometimes the problem isn't the bid at all. That's why we diagnose the funnel first and optimise second.
Save this for the next time your Amazon sales take a dip.