CommsRebel

Directions Website Contact the business

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from CommsRebel, Consulting Agency, Manchester.

CommsRebel will help you take the leap to revolutionise how you communicate in your organisation by helping you use effective measurement techniques and creative tools.

13/10/2026

How many internal communicators should you have for every 1,000 employees?

You might have heard the 1:1,000 rule used as a benchmark. But while it can be a useful starting point, it doesn’t tell you the whole story.

Think about two organisations with 5,000 employees. One has a single site and a largely desk-based workforce. The other operates globally, across multiple languages, locations and business units, with a large frontline workforce. Their communication needs are going to look very different.

So, when you’re looking at the size of your internal comms team, it’s worth asking a few more questions.

How complex is your organisation? Who are you communicating with? What is IC expected to deliver? And is your team structured to support those needs?

There’s a big difference between managing business-as-usual communications and supporting major transformation, leadership communication and organisational change.

Headcount matters, of course. But it needs to be considered alongside the complexity of your organisation, the people you need to reach and the work your team is expected to deliver.

If you’re making the case for more IC resource, don’t rely on a benchmark alone. Build your case around what your organisation actually needs and the impact your team is expected to make.

That’s a much stronger starting point for the conversation.

12/10/2026

7 confidence things that might make you think differently

Too many things to capture from this wonderful conversation with Kaz Hassan and Advita Patel so here are 7!

To hear the full chat, and I recommend you do! - head to wherever you listen to your podcasts and listen now or add to your playlist ➕

Also linked in stories now!

02/10/2026

Unhinged things I’ve been asked to do…. Warning: some are wild and they’re only a small selection 🤣🙃

29/09/2026

There isn’t one “perfect” internal comms team structure.

The right model depends on your organisation, its size, complexity, geography, workforce and the role you expect IC to play.

There are four models worth knowing:

Centralised One team owns communication across the organisation. Consistent and controlled, but can become a bottleneck.

Decentralised Teams, regions or functions manage their own communication. Responsive and locally relevant, but can quickly become fragmented.

Hub-and-spoke A central team owns strategy, standards and governance, while regional or business-unit communicators adapt and activate locally. A strong option for large and complex organisations.

Internal agency IC operates more like an in-house agency, taking briefs and prioritising work against business needs. Flexible, but needs strong boundaries to avoid becoming an order-taking service.
None is automatically better than the others.

The real question is: Which structure gives your internal comms team the best chance of being strategic, relevant and close to the people you’re communicating with?

And perhaps more importantly: Is your current structure actually doing that?

We’ve broken down all four models, including the strengths, weaknesses and best-fit scenarios, in our latest blog.

22/09/2026

Here are seven reasons why you probably shouldn’t hire us as your Internal Comms and Engagement Consultants…

1) We will always tell you the truth, even if it’s an uncomfortable and difficult conversation.

2) If you tell us something isn’t possible, we’ll do everything to show you that it is.

3) If we are brought in to support a comms project but not introduced to the comms team, we will ask to be connected.

4) We will ask the awkward questions nobody else in the room wants to ask.

5) If you tell me something important to you, we will check in and see how it went, even if our work together has finished.

6) We will always ask about objectives and outcomes, and relate back to them frequently.

7) If Advita hears anyone she works with talk down about themselves, she will make it a personal mission to boost their confidence and help them see their greatness.

16/09/2026

Your internal comms team might be full of talented people - and still be set up to fail.

The problem might not be capability; it might be structure.

When an internal comms team is organised around channels, outputs and constant requests, it can quickly become a delivery function:
- Write the newsletter. - Update the intranet. - Create the presentation. - Send the announcement. - Fix the wording.

And before you know it, the team is firefighting rather than advising, which matters because internal comms has a much bigger role to play.

A strong team structure should create space for strategic thinking, audience insight, leadership advice, narrative development and meaningful involvement in business decisions.And it should also make clear what the team doesn’t own.

Because if everything becomes an IC job, strategic work is always the first thing to disappear.
The question isn’t simply “How big should our comms team be?”

It’s: “Is our team structured to do the work we actually need internal comms to do?”

If the answer is no, adding another person might not fix the problem as the structure might need to change first.

Read the full CommsRebel guide to internal communications team structures and the four models worth considering by clicking the link in our bio.

10/09/2026

Internal comms teams are the least respected function in most organisations…

There, we said it.

Internally, we have been discussing this for a few months now; we’re not given the same kudos as other departments, and it’s not because our work matters less.

Let’s look at the evidence based on recent topics of conversations we often have as an industry:
- We’re underpaid compared to other comms disciplines
- We’re consistently having to fight to be heard
- We’re seen as order takers rather than contributors
- We’re only invited into discussions when a crisis hits
- We’re always being asked to do more with less

But we also don’t often help ourselves.

Many of us don’t self-advocate as much as we should; we back down too quickly, and we’re people pleasers who’d rather keep the peace than push for what we’re worth.

If we want to be taken as seriously as other functions, that has to change. We need to champion our own work loudly and connect it, clearly and often, to the business outcomes leaders actually care about.

No one is going to do that for us.

So the next time you deliver something that made a difference, don’t just quietly move on to the next task; speak up and make it impossible to ignore.

21/08/2026

Chuffed to bits ✨

Thank you so much Great British Entrepreneurs

And thank you to everyone who has supported me! 🫶🏽

Address

Manchester

Website

http://www.commsrebel.com/

Alerts

Be the first to know and let us send you an email when CommsRebel posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to CommsRebel:

Want your business to be the top-listed business in Manchester?