Imperial Global Management Consulting UK Ltd

14/08/2021

LYDC London

14/08/2021

Naughty Luke😄

14/08/2021

Happy Birthday

14/08/2021

Steak cooked by Louis

15/01/2020

Guaranteed income in this challenging time for retailers?

The subscription business model is booming in the recent years. Traditionally, only the likes of utilities and newspaper use the subscription model. Now in both the B2C and B2B world the subscription model is emerging. Think about Adobe Creative Cloud and Linkedin Premium, or Netflix and Spotify.

What’s so amazing about the subscription model is the guarantee of revenue from the subscription. Unlike traditional business where each day is a new one, brands like Netflix and Spotify can have the ease of mind with a predictable income.

However, it’s not that simple. Although consumers can easily be tempted by the free trial period, how to keep them subscribed is the one challenge all subscription-based businesses need to face.

You can either go the Netflix way, earning trust and build long-term relationships by generating valuable contents that keep the customers enticed, or you can increase the barrier to cancellation, obscuring your customer service so that people virtually cannot find a way to cancel your service. Both have their pros and cons, but if it is a long-term profit you are looking for, then the first way is probably the way to go.


Read more:

Subscription businesses are taking off but companies need to ensure they are creating value, rather than just extracting it, if they don't want to end up on a dark desert highway.

15/01/2020

Should you use Vertical Ads on Facebook?

Social Media Lab has recently conducted a test comparing the CPC (cost per click) between Facebook Videos Ads in different aspect ratio formats.

3 different aspect ratios were compared in the test, Square (1:1), Wide(16:9), and Vertical(4:5). They used the exact same material and caption description and were given the same budget.

Surprisingly, it turns out vertical videos performed the best with the lowest CPC. It cost $0.79 USD per click, while the other two cost more than double.

The result is probably due to the fact that a big portion of Facebook users is now browsing through their mobile app.


Read more about the test: https://bit.ly/2NsvfmW

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IGM Consulting's expertise includes strategic consulting, International operation marketing, digitalisation, financial and technology advisory and so on.

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Does Aspect Ratio Matter on Facebook Video Ads? If you’re looking for a lower cost per click (CPC) on your

15/01/2020

Here is a story of a billionaire retailer whose shops had no stock.
She adds that whatever the economic backdrop "there are two things in common in companies that are a success - customer service and innovation".




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IGM Consulting's expertise includes strategic consulting, International operation marketing, digitalisation, financial and technology advisory and so on. For more insightful marketing please follow our page!


https://zurl.co/FhlY

Luiza Trajano, owner of Brazilian shop chain Magazine Luiza, is one of the country's richest people.

14/01/2020

Check this data to see how much business potential you are losing out!
If you think marketing your brands in China is unnecessary, you are missing out!
According to VisitBritain’s latest data, the number of Chinese visitors is increasing year on year. Just in 2018, Chinese visitors have generated £657m spending in the UK.

Guess what is their most popular activities? Shopping! Outrank other visitor activities like sightseeing.

So even if you are not entering into China market, this group of people still possesses huge consumption power in your home market.



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IGM Consulting's expertise includes strategic consulting, International operation marketing, digitalisation, financial and technology advisory and so on. For more insightful marketing please follow our page!

Data sourced from: VisitBritain, https://zurl.co/wbNp

14/01/2020

Another retail giant shut down and causing job losses! What can your business learn from it?
Mothercare had its glorious time, it was once one of the biggest children wear of the time. But now it had to shut down all the stores in the UK.
The close rate is at a record high in 2019. There are many factors behind the high shut-down rates, but the core change is consumer behaviour. Take Mothercare as an example, it had failed in connecting with its consumers. While other competitors transitioned into online and were able to offer competitive price, free delivery, convenient logistic services and all other value-adding services, Mothercare was still located in a suburb location, and paid shipment if you shop online.

Therefore, have a clear brand position, know your consumers and follow them to where they are.

"At the heart of it, those that are doing well are the ones that have a distinct proposition", says Mr Lim.

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IGM Consulting's expertise includes strategic consulting, International operation marketing, digitalisation, financial and technology advisory and so on. For more insightful marketing please follow our page!

https://zurl.co/L6EU

Hundreds of British shops will shut for the final time this weekend, including the final Mothercare stores.

13/01/2020

Is video game a new form of literature? Or is literature a new form of video game?

is a massive hit on Netflix, social media is exploded with discussion about the new video game adapted TV series. But the diehard fans will know, the series is actually originated from a Polish novel series of the same title. Many other video games are derived from books, like Elder Scroll V: Skyrim, a game considered by many the greatest video game of all times.

The dialogues in are intricately yet beautifully crafted, offering much for the players to explore just by talking to characters in the game. More impressively, there are a total of 820 books in the game telling the rich folklore and history about the world of Skyrim. Although the books are usually about 5 pages long, it is still a masterful art creation and would take days if not weeks to go through.

The point is, traditional literature and video game are fusing into a new art form. And more importantly, this new art form harnesses the perks from both medium and is able to offer a far immersive and vivid experience.

We'll talk more about video game as a trend next time.

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13/01/2020

Instagram's launch was only 10 years ago and Facebook was just 15 years ago. Let that sink in for a moment...

Back then, no one would have anticipated the impact these platforms would have on the retail market. Now, if your brand's not on , you probably should. The market is changing fast, and social media is just one of many, failing to adapt could be fatal.

Recent years have seen many long-standing traditional retail stores closing down. The emerging has made competition fierce. Mothercare won't be the only one, as more and more affected by the .

Full article: https://bbc.in/30hE4VU

Highstreet brands are doing whatever they can to adapt and secure their companies' future, closing down stores is just one of the many ways.
Read more about different brands' strategy to cope with it:
https://lnkd.in/ecXQDgm

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IGM Consulting's expertise includes strategic consulting, International operation marketing, digitalisation, financial and technology advisory and so on.

For more insightful marketing and China market insights please follow our page!

Hundreds of British shops will shut for the final time this weekend, including the final Mothercare stores.

13/01/2020

Will healthcare industry boom in the next few years? Here is one interesting research!
93% of Chinese citizens thinks that health should the prioritised over any other matters. Yet when being asked to rate their current health status, most of respondents was not confident. In particular, the younger gave a low rate in terms of their health condition.
Modern life is busy and stressful, people find no time to take good care of themselves.
Will supplements and healthcare be the solution?
Comments bellow!

# healthcare # supplements

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IGM Consulting's expertise includes strategic consulting, International operation marketing, digitalisation, financial and technology advisory and so on. For more insightful marketing please follow our page!