Travod

22/08/2024

💬 CSA Research interviewed 956 businesspeople in 24 countries about their IT team proficiency in offering support and working with English-language software. Only 36% felt fully confident in their colleagues’ abilities to do it.

The lower the confidence in their own English proficiency – the lower the confidence in their organisation’s IT to offer support in English 🤷.

💻 Considering the complexity of software and its widespread usage, optimal support hinges on comprehensive product and document . In scenarios where English remains the primary interface and documentation language, a proficient IT department becomes indispensable, ensuring seamless integration of technology ⚙️ into business processes.

Prioritising diversity within IT teams and providing documentation to them will streamline support efforts and enhance operational efficiency, enhancing at the same time the user satisfaction 👥.

20/08/2024

🌎 Any company running business in international markets knows that barriers might occur not only in communications with their clients, but also amongst their employees. According to CSA Research, only 20% of the respondents use English as a company language, in which they communicate to the outside world and internally as well.

expansion of a company is more than translating marketing and sales collateral into local languages. It’s also ensuring that your employees 🧑🏽‍💻 from diverse backgrounds comprehend the internal hashtag materials and no knowledge gaps, processes delays, errors or quality issues appear.

Moreover, having localised internal materials fosters inclusivity and engagement among employees, promoting a stronger company culture with higher levels of productivity.

🎯 Want to set up e-learnings inside your business? Check our article to find how the challenges you might encounter can be solved: https://travod.com/blog/overcoming-product-training-challenges-international-business

15/08/2024

🚀 The rapid growth of Franklin Sensors, the #1 rated stud finder on the US market, came with hashtag challenges of supplying international markets with accurate technical and patent-related translations.

To meet its challenging deadlines 🕒 whilst ensuring coherence and quality in their materials, the company decided to join hands with Travod. For 8 years already, Franklin Sensors achieved frictionless delivery of international communications with technically accurate , more consistent communications, and lighter administrative workloads for staff.

Check out how the cost 💰 and time efficiencies can be obtained while enhancing the technical accuracy and consistency of the translated materials, in this case study 👇

Adopting streamlined translation workflows through a collaboration with Travod allows the US manufacturer to meet consistently tight deadlines for its international communications, without sacrificing quality.

13/08/2024

💡 During the CSA Research “Can’t read, won’t buy”, the respondents were asked how often they use machine translation ( ) to understand English on a website or in an app when researching, purchasing, or accessing support for a product or service.

It has been found out that 66% of the respondents use online to understand English content, 37% of them sometimes, 23% frequently and 6% all the time.

In conclusion, it's evident that businesses must prioritise accessibility and embrace strategies if they want to enhance user experiences to cater to diverse audiences effectively. 🌍

08/08/2024

🚀 Ready to boost your rates?

According to CSA Research, failing to localise your buying experience could cost you 40% of potential customers. Our conclusion? It's time to act.

📊 The data speaks volumes: over one-third of consumers in 20 countries prefer purchasing from local- sites. Ensure your resonated directly with your by localising and tailoring it to their preferences.

Are your stalling before reaching the consideration phase?
It's time to investigate. 👀

Take a closer look at your customer journey map to discover if unlocalised content is hindering your conversions. Don't let valuable leads slip away – and thrive! 🔥

31/07/2024

😏 Stats don’t lie and we all may need to rely on them to achieving the desired results.

📊 👉 CSA Research found that 67% of the people in their study accepted mixed languages on a website. These numbers show that people prefer what they can comprehend. Those who are not very fluent in English sometimes switch between interacting with content in that language and looking for options in their mother tongue.

People may accept English content for now, but in the future, they will choose alternatives that suit their local requirements and individual tastes better. 🤷‍♀️

27/06/2024

🔥 We’re delighted to join forces with BIOQuebec 🇨🇦 - a non-profit association, that represents over 150 members involved in the life industry, from discovery to the integration of into the system 🩺

Find out how Travod’s services will help BIOQuebec network to optimise the time to market for Canadian products on the economic arena 👇

BIOQuébec has partnered with Travod, a global provider of expert language services, to provide its members with healthcare-specialised translation services

30/05/2024

🔥 We are thrilled to announce that Travod has successfully passed the ISO 27001:2023 certification audit!

This significant milestone underscores our unwavering commitment to the highest standards of information security. It demonstrates our dedication to protecting the data and privacy of our clients, linguists, partners, and employees.

👏 A huge thank you to our incredible team for their hard work and dedication. This achievement would not have been possible without your collective efforts. Together, we have set a new standard for excellence in information security.

23/05/2024

🙌 At Travod, we believe in the power of numbers because they always tell the truth. We want to share this with you. If it helps you make smart decisions and achieve good results, that's what makes us happy. Below is a piece we discovered a while back, but it never gets old.

👉 According to CSA Research, 73% of online buyers express a strong preference for product in their native language, even if the website or app itself is not fully . This statistic underscores the significant impact of language on consumer decision-making. Reviews are a pivotal factor influencing a buyer’s choice to make a purchase and providing them in their preferred can significantly enhance the overall customer experience.

Now let’s imagine a potential customer navigating your online and coming across reviews that resonate with them in their own language. This not only builds trust but also facilitates a deeper connection with your brand. In essence, catering to the hashtag preferences of your audience can be a game-changer for your online presence.

So, as we delve into the ahead, consider how your reviews can be a strategic move in capturing the attention and loyalty of a diverse, customer base. 🌍

25/04/2024

📊 👉 According to CSA Research "Can’t read, won’t buy", with thousands of consumers from 29 countries being questioned, 65% of them prefer or ’ content in their native language, rather than English, even if it’s of poor quality.

People favour in their because it takes them less time to understand, act on, and complete what they want to accomplish. 📉

One of the biggest risks when not , is failing to attract new visitors or even losing the existing 👥, as any content in a foreign language requires more cognitive activity to digest the information.

💡Ensure your visitors are not leaving your website because of their preferences. As 40% of the B2B survey participants avoid or spend less time on websites in English, localising becomes crucial to reach your audience.

24/07/2020

Friends, we are excited to announce that we’ve got a new look, created with passion and zeal to transcend all your geographical boundaries and make your global business thrive. Speed, beauty, knowledge... all our hearts and minds - now a click closer to you!

We warmly welcome you to browse through our freshly designed home: https://www.travod.com/.

20/12/2019

Friends, thank you for being with Travod this year. We hope our work has brought you success and new business opportunities. We look forward to working with you again next year and in many years to come.

We wish you a Merry Christmas and a Happy New Year!