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09/10/2026

🔔 AI Creative Tech News Round-up - 9 Oct 2026

📍 AMD to Acquire Fei-Fei Li's World Labs for $8.2 Billion
AMD has agreed to buy World Labs, the spatial-intelligence lab led by Dr Fei-Fei Li, in an all-stock deal worth about $8.2 billion. World Labs builds models that generate and simulate interactive 3D environments from text, images and video, and Li will join AMD as chief scientist.

📍 Meta Announces 100g VR Glasses With Meta AI Built In
Meta's VR Glasses weigh about 100g, with compute in a pocket puck, a 5K micro-OLED display and a Meta AI agent controlled by voice, eye tracking and hand gestures. They are the first IMAX Enhanced VR device and go on sale in spring 2027 at $1,299.99.

📍 MediaRadar Launches Insights Studio, an AI-Native Ad Intelligence Platform
MediaRadar launched Insights Studio, a platform built for people and AI agents to query its advertising intelligence on spend, creative and brand activity. It connects to customer systems through APIs and supports MCP and agentic workflows, starting with a publisher version.

📍 MultiVision Creative Publishes AI Video Production Cost Benchmarks
New York agency MultiVision Creative published cost benchmarks and workflow guides for AI video. It says AI tools cut pre- and post-production timelines by up to 60% and specialist asset costs by 30% to 50%, with experienced crews still needed for brand-quality work.

📍 Liverpool and Hertsmere Sign Creative & Innovation Corridor Partnership
Liverpool City Council and Hertsmere Borough Council, home of Elstree Film Studios, signed a three-year agreement linking their creative economies. It covers film and TV production, gaming, animation, immersive technology, skills and inward investment.

📍 Pimax Announces Crystal Pro Wireless VR Headset With Eye-Tracked Streaming
Pimax announced the Crystal Pro, a wireless PC VR headset with 2880 x 2880 pixels per eye. An optional 60GHz link uses eye tracking to stream the GPU's native image with under 2ms of added latency. It costs $1,399, with deliveries starting in 2027.

🌟Takeaway: AMD's $8.2 billion deal for World Labs and Meta's 100g VR Glasses put spatial AI at the centre of this week's news. MediaRadar opened its ad data to AI agents, and MultiVision Creative put real numbers on what AI video costs a brand.

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02/10/2026

🔔 AI Creative Tech News Round-up - 2 Oct 2026

📍 Adobe Becomes Official Creative, Marketing and AI Partner of the NHL
Adobe is now the NHL's Official Creative, Marketing and AI Partner. The League and its 32 Clubs will use Adobe GenStudio to produce on-brand content across markets and languages, and fans could later get NHL templates in Adobe Express.

📍 Amazon Ads Relaunches Its Unified Ad Platform as Amazon Ads Agent
Amazon renamed its unified ads platform Amazon Ads Agent at unBoxed 2026, adding a conversational AI assistant across every campaign type. Its new DVA+ format turns a goal, products, creative and a budget into a live campaign in minutes.

📍 Massive Studios and Todd Garner Make AI-Animated Holiday Shorts With CapCut
Massive Studios and producer Todd Garner are making three AI-animated Christmas shorts with CapCut. The films start from hand-drawn designs and actor performances, with a trailer due over Thanksgiving and a free release on Christmas Eve.

📍 Mirage Launches Tesseract, a Video Creative Suite Built for AI Agents
Mirage, the company behind Captions, released Tesseract, a free local engine that lets AI agents edit video, build motion graphics and mix sound in one editable project, with changes possible down to a single keyframe.

📍 Ex-DNEG Colourist's Soho AI Moves HQ to Garden Studios
Soho AI, which builds AI tools for VFX and was founded by former DNEG grading supervisor Garry Maddison, has moved its headquarters to Garden Studios, next to its traditional and virtual production stages.

📍 VOSU Launches a Marketplace Connecting Brands With AI Creators
Bootstrapped AI creative platform VOSU, at a reported $5 million annual run rate, launched a marketplace where brands hire generative-media creators for ads, product campaigns and short films.

📍 MixVio AI Launches One Workspace for 26 AI Generation Routes
MixVio AI launched one workspace covering 14 model families across 26 video, image and audio generation routes, with up to 50 reference files and 30-second 1080p clips with synced audio.

🌟Takeaway: Mirage and MixVio AI both put video, motion and sound generation into a single AI workspace this week, and Amazon rebuilt its ad platform around an AI agent. VOSU's new marketplace connects brands with people who can direct these tools, and Massive Studios is making AI-animated shorts with CapCut.

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25/09/2026

🔔 AI Creative Tech News Round-up - 25 Sep 2026

📍 Adobe Tests Agentic AI Assistant in After Effects Beta
Adobe's new After Effects beta adds an agentic AI Assistant that takes natural-language commands, summarising a collaborator's comp or writing custom expressions on request. After Effects 26.5 also adds disk caching to Object Matte.

📍 UK Screen Alliance and AIMICI Partner on Responsible AI for VFX and Post
UK Screen Alliance members now get priority access to AIMICI's Fractional AI Officer service and 15% off its ScreenSkills-accredited Responsible AI training, as EU AI Act disclosure rules reach productions distributing in the EU.

📍 Fotor Launches AI Agent for Fully Editable Motion Graphics and Video
Fotor Agent turns a brief or raw assets into a fully editable multi-track video project, with 4K motion graphics that stay parametric instead of baked into pixels. Fotor says it cuts a 3 to 5 day video cycle to under an hour.

📍 European Parliament Briefing Finds Nearly Half of Creative Sectors Use AI
A European Parliament briefing finds 49% of cultural and creative sector actors have adopted AI and says EU law falls short. Its 23 recommendations include labelling AI-generated works and safeguarding entry-level jobs and skills.

📍 Lionsgate's First Chief AI Officer Named a TIME Executive of the Year
TIME named Kathleen Grace, Lionsgate's first chief AI officer, a 2026 Executive of the Year. She has expanded the studio's Runway partnership and is testing generative AI across development, marketing, post and VFX.

📍 Lewis Silkin Launches Lettu, an AI Deal Platform for the Creator Economy
Lewis Silkin's new AI platform Lettu helps creators, talent managers, agencies and brands review contracts, negotiate deals and manage rights. OTG Talent and District Global Talent already use it for brand deals.

🌟Takeaway: Adobe and Fotor both released AI agents this week that take plain-language instructions and run whole editing and motion graphics workflows. AIMICI and UK Screen Alliance are training VFX and post teams to document that AI use, and a European Parliament briefing calls for AI-generated work to be labelled.

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22/09/2026

The Apple Vision Pro was meant to be the iPhone moment for immersive tech. It sold roughly 45,000 units in the final quarter of 2025, and Apple then cut more than 95% of its ad spend.

The device that broke through was the one nobody called a computer. Ray-Ban Meta glasses put a camera and an AI assistant in a frame that reads as ordinary eyewear. Sales more than tripled in 2025, and the category hit 2.25 million units in a single quarter, up 167% year on year.

Then came the unexpected and massive public backlash. The glasses picked up an unpleasant nickname that's proving hard to shake off - 'pervert glasses'. This was after some wearers used them to film strangers without consent. Instagram withdrew the harassment videos, lawmakers pressed Meta on facial recognition, and a UK events company banned wearable cameras from its dates.

Samsung Electronics, Google, and Apple are all launching camera-and-AI glasses later this year and into next year. When every major frame does the same thing, hardware stops deciding the winner, and it comes down to one thing. Trust.

The full breakdown of what happens next for the category is on our site -

Headsets were the bet. Camera glasses became the hit. Now a privacy backlash decides how far the one immersive tech device that actually sells can go.

18/09/2026

🔔 AI Creative Tech News Round-up - 18 Sep 2026

📍 OpenAI Launches AI-Powered Advertising Platform for ChatGPT
New Sponsored Agents let ChatGPT users chat with a business's AI agent after clicking an ad, plus new AI creative tools in Ads Manager and first CRM/ecommerce integrations with HubSpot and Shopify.

📍 Avid and Google Cloud Bring Agentic AI Into Media Composer
A browser-based Avid Media Composer now embeds Google's Gemini Enterprise, letting editors sync media, transcribe dialogue, and organise projects via natural language. 79% of surveyed editors already use AI in their workflows.

📍 TikTok Backs Nest Commerce's AI Creative Platform Hummingbird
TikTok directly funded Nest Commerce's AI platform Hummingbird, which analyses live ad performance and generates fresh creative variations across static, motion, and UGC formats in real time.

📍 Twelvio Partners with WIDER to Automate Gaming Ad Creative
AI creative engine WIDER now powers Twelvio's gaming ad production, auto-generating video, static, playable, and gameplay formats localised by market. WIDER already works with 50+ gaming brands.

📍 System1 Launches Its First AI Predictive Ad Testing Tool
System1's first AI predictive tool, Test Your Ad Screen, compares new creative against 20+ years of human ad-testing data, returning probability bands rather than a single score. Claims 90% accuracy.

📍 AdAI Launches AI Agents That Remake Digital Ads in Seconds
AdAI's platform uses AI agents to remake existing digital ads with a brand's own assets and compliance specs intact, rather than generating new creative from scratch. Already live with a telehealth customer.

📍 TCS Opens AI-Led Creative Engineering Studio in London
TCS opened its second AI-led creative engineering studio, after New York, blending design, engineering, and strategy to help clients build AI-powered customer experiences as part of a wider UK jobs push.

📍 CoSTAR, Southbank Centre and UKRI Launch Creative Intelligence Award
CoSTAR, Southbank Centre and UKRI launched a £50,000 Creative Intelligence Award for artists working at the art/AI intersection, with residencies at CoSTAR's Pinewood Studios facility. Applications open October.

🌟Takeaway: This week's stories show AI moving from generative novelty to embedded production infrastructure. OpenAI and Avid are building constrained, brand-safe AI directly into existing ad and edit workflows, while TikTok is funding the platform-level tools studios need to keep pace with the shift.

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11/09/2026

🔔 AI Creative Tech News Round-up - 11 Sep 2026

📍 Adobe Unveils Generative Media Tool in Premiere Pro at IBC 2026
Adobe has unveiled a new Generative Media Tool built directly into Premiere Pro's timeline, announced at IBC 2026. Editors can describe what they need and Premiere generates context-aware, fully editable video and audio clips, drawing on models including Adobe Firefly, Google Veo, Kling, Runway and Luma.

📍 The One Club and CapCut Announce Global AI Partnership
The One Club for Creativity has named CapCut its official global AI partner, extending across four major awards programmes. The partnership kicks off with a new AI category at October's ADC Annual Awards, plus CapCut backing ADC Young Guns 24 and anchoring the Creative Use of AI discipline at The One Show 2027.

📍 Havas Launches AI Production Arm POP Australia
Havas has launched POP Australia, the first Asia-Pacific Centre of Excellence for its AI-powered production network Prose on Pixels, appointing Raoni Lima as Head of Creative Technology. The Sydney hub pairs local craft with POP's Gen-AI tools Vermeer.ai and Converged.AI, backed by Havas' wider AI investment push.

📍 TCS Launches AI-Native Creative Engineering Studio in London
Tata Consultancy Services has opened a 4,500-square-foot AI-native creative engineering studio in London, an extension of TCS Interactive, its digital design arm. The space lets clients co-design AI-enabled experiences with strategists and engineers, part of a commitment to create 5,000 new UK jobs.

📍 Danny Boyle Confirms AI Use in New Movie 'Ink'
Danny Boyle has confirmed his new film 'Ink', which opened the Venice Film Festival, uses around 30 seconds of generative AI, including to animate old photographs of the Kray brothers and Margaret Thatcher. Boyle called AI “a useful tool, provided you pay actors if replacing them with an AI embodiment.”

📍 AdCreative AI Helps Intermarché BE Cut Creative Production Time by 40%
Intermarché's Belgium design team has cut creative production time by an average of 40% using AdCreative AI's Stock Image and Stock Video tools, generating 135+ assets a month. Design Lead Charlotte Jeanson said the shift also lifted video output without licensing external imagery or adding headcount.

📍 Eddie AI Launches Agent Marketplace of Filmmaker-Style Editing Agents
Eddie AI has launched an Agent Marketplace of 29 AI editing agents built to reflect the styles of renowned filmmakers including Walter Murch, Thelma Schoonmaker and Roger Deakins. The agents offer suggestions and critique without overwriting existing cuts.

📍 88% of US Advertisers Now Use AI in Creative Production, XR Survey Finds
A new State of Ad Ops survey from XR Extreme Reach finds 88% of US advertisers now actively use or pilot AI in creative production, with nearly half using it daily. VFX and compositing lead adoption at 45%, followed by performance analysis and creative testing across the industry.

🌟Takeaway: AI is becoming permanent creative infrastructure this week, not a pilot. Adobe builds generation straight into Premiere's timeline, The One Club names CapCut its global awards partner, and XR's own survey puts US advertiser adoption at 88%. Tools, institutions and output are all moving together.

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04/09/2026

🔔 AI Creative Tech News Round-up - 4 Sep 2026

📍 Adobe and HUMAIN Expand $4 Billion Partnership to Bring AI Access to Saudi Arabia
Adobe has expanded its partnership with Saudi Arabia's MCIT and HUMAIN in a $4 billion deal, giving 27 million citizens 12 months of free Firefly and Express Premium, plus an image model tuned to Saudi culture and Arabic prompts.

📍 Photoshop Launches AI Assisted Editor for Prompt Based Image Editing
Adobe has introduced a beta AI Assisted Editor inside Photoshop, a simplified prompt based interface alongside the Pro Editor, combining Prompt to Edit, Generative Fill and a new AI Markup tool for drawing over images to guide edits.

📍 Vicon Acquires Captive Devices to Expand Facial Capture Capabilities
Oxford Metrics's Vicon has acquired Manchester based Captive Devices, maker of head mounted cameras for markerless facial capture used in VFX, gaming and virtual production. The £750,000 deal pairs the tech with Vicon's body tracking systems.

📍 Nura Studios Launches Showcraft, an AI Production Platform for Filmmakers
Nura Studios has opened Showcraft, an AI assisted platform carrying a story from script through storyboard, animation and final edit in one place. Founded by Unity, Adobe, Canva and Roblox veterans, it's live via Public Early Access.

📍 The One Club and Google Partner for Global AI Creative Challenge
The One Club for Creativity and Google have launched a global AI Creative Challenge, bringing 128 AI creators across 16 cities into timed sprints for a $50,000 prize pool, with the grand finale hosted by Google in New York on 18 February 2027.

📍 ITV Studios Expands Virtual Production With xplor for Flagship Daytime Shows
ITV Studios has partnered with xplor to upgrade virtual production across its daytime studios for Lorraine, This Morning and Loose Women, adding camera tracking that extends virtual environments beyond the existing LED walls.

📍 ArtyShield AI Partners With Symphonic Distribution to Protect Artists From AI Misuse
ArtyShield AI has partnered with Symphonic Distribution to make its MusicShield audio protection more accessible to independent artists, letting Symphonic clients access the tool through a dedicated partner path into the ArtyShield dashboard before release.

🌟Takeaway: This week's news shows AI formalising into infrastructure, from Adobe's $4 billion Saudi partnership and new Photoshop AI editor to Vicon's acquisition of Captive Devices and Nura Studios' public launch of Showcraft, as AI tools move from standalone launches into permanent partnerships, acquisitions and production pipelines.

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21/08/2026

🔔 AI Creative Tech News Round-up - 21 Aug 2026

📍 Motion Picture Association and ByteDance Sign Landmark AI Copyright Deal
Hollywood's trade body and TikTok's parent have signed an MOU on how ByteDance's Seedance and Seedream AI models can use film and TV IP, the industry's first formal AI copyright pact with a major model maker.

📍 D&AD's 2026 AI and Creativity Report Finds Human Judgement Still Wins
D&AD's new report draws on 197 interviews with creative leaders and 10,000+ Award entries. AI use in entries has more than doubled to 27.6%, but human judgement still separates award winning work from average.

📍 Adobe Firefly Expands Its Creative AI Studio With Music, Speech and Sound Effects
Adobe has made Firefly's audio tools generally available, letting creators generate commercially safe music, speech and sound effects in one place, plus a free AI Assistant tier and Google's Gemini Omni Flash.

📍 AI VFX Toolkit Slapshot Launches Comfy Nodes for Studio Pipelines
Slapshot, the AI powered VFX toolkit behind Hotspring, has launched Comfy nodes for its rotoscoping and tracking tools. Already used at Netflix and Crafty Apes, it now plugs into artists' existing pipelines.

📍 Former Luma AI Exec Verena Puhm Launches AI Native Studio Matriarch
Verena Puhm, formerly of Luma AI's Dream Lab LA, has launched LA studio Matriarch to develop AI native and hybrid film and TV projects, alongside a system for reading audience emotional response.

📍 COL Group Launches COL AI Studios to Scale Its 5,000 Title IP Network
COL Group has launched COL AI Studios, using AI alongside 500+ creatives to scale IP across animation and live action, building on its 5,000+ title network and hits like 'Love Missions Across the Galaxy'.

📍 ARCOS Labs Emerges From Stealth to Protect Creators From AI Misuse
ARCOS Labs, parent of VN and Lightbar, has launched publicly with Nelson Chu as CEO, building infrastructure to help studios enforce IP and likeness rights against generative AI misuse.

🌟Takeaway: AI creative tech is maturing fast, this week saw new AI-native studios COL AI Studios and Matriarch launch, Adobe Firefly and Slapshot ship production-ready tools, and the Motion Picture Association strike its first AI copyright deal with ByteDance, all while D&AD's new report insists human judgement still wins.

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14/08/2026

🔔 AI Creative Tech News Round-up - 14 Aug 2026

📍 Duolingo Acquires Animation Studio Animade
Duolingo has acquired Animade, a London-based animation and motion design studio known for product storytelling, brand and character animation, expanding its in-house Design Studio and creative presence in the UK.

📍 Luma and Dumbstruck Launch Creative Intelligence for Advertising
Luma and Dumbstruck have launched Creative Intelligence, pairing Dumbstruck's emotion analytics with Luma's AI-powered video editing to help brands decide which content deserves to reach the market before spending media dollars.

📍 Getty Images Launches MCP Server for AI Workflows
Getty Images has launched its Model Context Protocol (MCP) Server, giving developers a standardised way to integrate its licensed creative and editorial content directly within AI-powered workflows and agentic applications.

📍 DNEG Unveils New VFX Showreel, Expands Gen AI Hiring
VFX studio DNEG has released a new showreel spanning The Odyssey, Ramayana and Masters of the Universe, while hiring for generative AI roles like AI Concept Artist across its London, Montreal and Mumbai studios.

📍 ILM and Pixar Named in Disney's AI Push
A Disney SEC filing names ILM and Pixar among studios receiving AI investment, with the company promising creative work stays human-centred and creator-led even as cost cuts, including earlier Pixar layoffs, continue.

📍 Spotify Introduces AI Persona Badge for Artists
Spotify will begin applying an AI Persona badge to some artist profiles from mid-September, signalling that an artist's identity may be AI-generated and not a real person, part of a broader push for platform transparency.

📍 Roku Launches 24/7 AI-Generated Content Channel
Roku has introduced a new FAST channel through Fairground Entertainment devoted entirely to AI Cinema, giving AI filmmakers a curated distribution platform, though some viewers have dismissed the content as low quality.

🌟Takeaway: AI is moving from creative novelty to core infrastructure this week, with Getty Images, Luma and Spotify all building trust and licensing systems around AI content, while DNEG and Disney treat AI as workforce strategy, and Roku's AI-only content channel shows audience trust remains the real constraint.

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07/08/2026

🔔 𝗔𝗜 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗲𝗰𝗵 𝗡𝗲𝘄𝘀 𝗥𝗼𝘂𝗻𝗱-𝘂𝗽 - 𝟳 𝗔𝘂𝗴 𝟮𝟬𝟮𝟲

📍 𝗔𝗱𝗼𝗯𝗲 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗣𝗹𝘂𝗴𝗶𝗻 𝗪𝗶𝘁𝗵 𝟳𝟬+ 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗖𝗹𝗼𝘂𝗱 𝗧𝗼𝗼𝗹𝘀
Adobe has folded 70+ Creative Cloud tools, including Photoshop, Premiere and Firefly, into one ChatGPT plugin, letting users trigger editing and video tasks by typing "" and describing what they need, live globally today.

📍 𝗗𝗿𝗲𝗮𝗺𝗶𝗻𝗮 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗦𝗲𝗲𝗱𝗮𝗻𝗰𝗲 𝟮.𝟱 𝗔𝗜 𝗩𝗶𝗱𝗲𝗼 𝗠𝗼𝗱𝗲𝗹
ByteDance's Dreamina has launched Seedance 2.5, an AI video model offering 30-second generation, 50 reference inputs and targeted editing in one workspace, cutting the stitching and drift of longer AI videos.

📍 𝗔𝘂𝘁𝗼𝗱𝗲𝘀𝗸 𝗘𝘅𝗽𝗮𝗻𝗱𝘀 𝗙𝗹𝗼𝘄 𝗦𝘁𝘂𝗱𝗶𝗼 𝗪𝗶𝘁𝗵 𝟯𝗗 𝗘𝗱𝗶𝘁𝗼𝗿 + 𝗖𝗮𝗻𝘃𝗮𝘀
Autodesk has added 3D Editor + Canvas to Flow Studio, letting creators block scenes and direct camera movement in 3D before AI renders the final shot, addressing the directorial control most AI video tools lack.

📍 𝗥𝗲𝗮𝗹𝗹𝘂𝘀𝗶𝗼𝗻 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗔𝗰𝗰𝘂𝗙𝗮𝗰𝗲 𝟮 𝗳𝗼𝗿 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 𝗙𝗮𝗰𝗶𝗮𝗹 𝗠𝗼𝗰𝗮𝗽
Reallusion has released AccuFace 2, an AI facial mocap plugin for iClone that extracts expression data from footage and streams it onto 3D characters in real time, sharpening a tool animators rely on for games and virtual production.

📍 𝗔𝗜 𝗦𝘁𝘂𝗱𝗶𝗼 𝗔𝘀𝘁𝗲𝗿𝗶𝗮 𝗦𝘁𝗿𝗶𝗸𝗲𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗪𝗶𝘁𝗵 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗦𝘁𝘂𝗱𝗶𝗼 𝗭𝗲𝗿𝗼𝗦𝗽𝗮𝗰𝗲
Asteria, the AI film studio co-founded by Bryn Mooser and Natasha Lyonne, has partnered with Brooklyn studio ZeroSpace on hybrid workflows, pairing Asteria's Continuum AI with ZeroSpace's ZeroGen platform and ICVFX stage.

📍 𝗙𝗮𝗶𝗿𝗴𝗿𝗼𝘂𝗻𝗱 𝗘𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆'𝘀 𝗙𝗶𝗿𝘀𝘁 𝗔𝗜-𝗢𝗻𝗹𝘆 𝗙𝗔𝗦𝗧 𝗖𝗵𝗮𝗻𝗻𝗲𝗹
Fairground Entertainment has launched Fairground AI Creator TV, the first FAST channel dedicated to AI-generated content, debuting on five-plus platforms with programming from 40+ AI studios including Phantom X and Kelly Boesch.

🌟𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: Adobe, Autodesk and Dreamina are folding AI straight into the tools creatives already use, while Fairground's new AI-only channel and Asteria's fresh partnership with virtual production studio ZeroSpace show distribution and production infrastructure catching up to the technology just as fast.

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