Optical Success Academy

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Optical Success Academy Proven System Designed To Help You Re-Engineer Your Business... My System Works In Any Area Regardless of Your Location or the Size of Your Market.

The Only Coaching & Success Academy For Independent Opticians, Operated by a Practicing Optometrist, Who Is Running One Of The Most Successful Independent Practices in the World. Proven System Designed To Help You Re-Engineer Your Optical Business To Give You More Money, Time and Freedom In Your Business & Your Life. Are you struggling to attract new clients through the door of your optometry practice? Is it a challenge to get your staff to perform at the high level needed to thrive as an independent optical business? Do you need to refine your patient base to get rid of time wasters and spend more time with the clients who spend money with you? Do you lose too many clients to your competition? Are you already a successful optometrist, but youโ€™re always looking for NEW ways to take your business to the next level? My nameโ€™s Conor Heaney, Director of Optical Success Academy. The only success coaching and program just for independent opticians, operated by a practicing optometrist, who is running one of the most successful practices in the world. Now, it seems independent opticians face new competition daily. Yet Iโ€™m here to tell you that you could increase your average customer value by up to 4x and I can prove it. Iโ€™ve been working with independent opticians all over the world experiencing terrific results including:

Highly successful million+ turnover practices who have the ambition to be even more successful. Solid 500-700K practices who are very comfortable but want to get to the next level. And some at the other end of the scale โ€“ small operations where the owner does most of the work but sees little financial reward, and is searching for the path to success. My system works in any area regardless of your location or the size of your market. Iโ€™ll show you everything I know about how you can increase your average customer value by 3x and re-engineer your business to give you more money, time and freedom. Learn what 95% of all independent opticians donโ€™t know and find out about the NEW and PROGRESSIVE way to operate an independent practice. http://opticalsuccessacademy.com

Conor Heaney is a practicing optometrist and director of Jones And Co. Styling Opticians - where he has refined a unique approach to an optical practice. By creating a niche practice, developed specifically with their ideal client in mind, he has been able to grow the practice by over 50% in the last 4 years. In the last 10 years Mr Heaney has invested heavily in educating himself about business, marketing, sales choreography, and delivering world class customer experiences. Most of what he has learned has come from outside the optical industry and he has focused on finding ways to apply these principles to running a successful optical practice. He is the author of โ€œThe Definitive Guide to Choosing Glasses That Make You Look Good - The 6 Common Eyewear Buying Mistakes and How To Avoid Them.โ€ This is a book for consumers to help them make educated decisions about their eyewear. Many of his articles have been published in Optometry Today and Optician magazines. He was on the panel of experts at Independents Day 2014. In 2014 Conor Heaney won an international marketing award for his successful growth of Jones And Co. Styling Opticians. He is a contributing author to marketing expert Dan Kennedyโ€™s new book - No B.S. Marketing To The Affluent 2nd Edition. His practice was recently in the news because it was selected by Pinewood Films as the backdrop for the opening scene of their new film starring Jude Law, Colin Firth and Nicole Kidman. Conor is a sought-after coach to independent opticians and helps them to grow their businesses using his success strategies and tools. Find out more about Conor Heaneyโ€™s approach by requesting the free report by clicking "Learn More:

Youโ€™ll discover:

Youโ€™re going to discover the extra profit that exists in every practice including yours โ€“ tens of thousands currently hidden in plain sight. The secret to delivering an experience that makes clients happily spend more money with you โ€“ this secret makes it possible to increase your average customer value by 2-5x. Revealed: How your team can easily sell higher value frames. How to know which brands of eyewear will work best in your practice. How to create a team that is effective and enthusiastic about their work. Freeing you up to grow your practice using your strengths and doing what you enjoy. And to have more time off!

07/10/2026

Itโ€™s been amazing seeing all the photos from OSA members at SILMO Paris this year ๐Ÿ‡ซ๐Ÿ‡ท๐Ÿ‘“

Hereโ€™s Jones And Co. Creative Director Jess at one of our Staff Training Workshops, sharing some of her top advice for making the most of events like SILMO.

So many members made the trip this year, meeting the people behind the brands, discovering new collections and coming home full of ideas and excitement about eyewear.

And thatโ€™s one of the biggest benefits of experiences like SILMO.

They create ENERGY.

You come back excited about eyewear, excited about what youโ€™ve discovered and excited about what you can bring to your clients.

Now imagine creating more of that excitement across your whole team.
At our Two-Day Staff Training Workshop in Manchester this November, weโ€™ll help your staff develop their eyewear knowledge, confidence and passion, and show them how they can take more ownership of the eyewear side of your practice.

From eyewear styling and premium eyewear to the Eyewear Wardrobe philosophy, weโ€™ll give them practical skills they can take straight back into your practice.

OSA members can book their teamโ€™s places at: https://www.osaevent.co.uk/stafftrainingworkshop/

Not an OSA member but want to bring your team? Weโ€™ve made a small number of special new-member places available.

๐Ÿ“ฅ DM us โ€œSTWโ€ and weโ€™ll send you all the details!

If you missed Conorโ€™s weekly newsletter on Friday, hereโ€™s an extract for you ๐Ÿ‘‡โ€œOh my goodness, it is easier today to dis...
05/10/2026

If you missed Conorโ€™s weekly newsletter on Friday, hereโ€™s an extract for you ๐Ÿ‘‡

โ€œOh my goodness, it is easier today to discover the good stuff in our industry than when I started in 2004.

If youโ€™re not paying attention to Optician Magazine, you should be.

Itโ€™s a brilliant way to keep up with whatโ€™s happening in independent optics, discover interesting frame brands and see examples of practices doing things differently.

I have always paid attention to what is going on in our industry in other countries and taken inspiration from wherever I find it. Itโ€™s also smart to look outside our industry for fresh ideas too.

Like a top chef working with great ingredients, you can then put things together in new and different ways to create something that reflects you and your vision and values.

Differentiation is one of the most important and fulfilling strategies I ever learned.โ€

And that idea of exposing yourself and your team to new ideas is a big part of what weโ€™ll be doing at our Two-Day Staff Training Workshop in Manchester this November.

OSA members can book their teamโ€™s places at: www.osaevent.co.uk/stafftrainingworkshop/

Not an OSA member? Weโ€™ve made a small number of special new-member places available. Send us a message to find out how you and your team can join us.

THE 2-DAY STAFF TRAINING WORKSHOP IS BACK! ๐Ÿ™ŒFor the first time in three years, weโ€™re bringing back our full Two-Day Staf...
02/10/2026

THE 2-DAY STAFF TRAINING WORKSHOP IS BACK! ๐Ÿ™Œ

For the first time in three years, weโ€™re bringing back our full Two-Day Staff Training Workshop.

๐Ÿ“ Clayton Hotel, Manchester
๐Ÿ“… Tuesday 3rd & Wednesday 4th November 2026

Your staff. My staff. Me. Two full days of LIVE training.

Weโ€™ll be helping your team develop the skills, confidence and mindset they need to personally grow AND help your practice grow.

๐Ÿ‘“ Premium eyewear & eyewear styling
๐Ÿ’ฌ Better Eyewear Discovery Conversations
๐Ÿ‘“ The Eyewear Wardrobe philosophy
โญ World-class customer service
๐Ÿ™Œ Creating more referrals & raving fans
๐Ÿ“ฑ Marketing content creation
๐Ÿš€ Confidence, mindset & higher standards

PLUS, thereโ€™ll be interactive workshops, roundtable discussions, role-plays, a behind-the-scenes visit to Jones And Co. Styling Opticians and NEW 30, 60 & 90-day Implementation Calls to keep the momentum going afterwards.
Increased sales. Increased profits. Happy team. Happy owner!

The Staff Training Workshop is exclusively for Optical Success Academy members and their teams.

Already an OSA member? Head to https://www.osaevent.co.uk/stafftrainingworkshop/ to book your places.

Not an OSA member but want to bring your team? Weโ€™ve made a small number of special new-member places available.

๐Ÿ“ฅ DM us "STW", and we'll send you all the details!

What an honour to have welcomed Shawn from Orgreen to our OSA Mastermind Retreat in Boston! Orgreen frames are just ๐Ÿ˜๐Ÿ˜  ...
28/09/2026

What an honour to have welcomed Shawn from Orgreen to our OSA Mastermind Retreat in Boston!

Orgreen frames are just ๐Ÿ˜๐Ÿ˜

23/09/2026

We asked some of our OSA membersโ€ฆWhat is one word to describe Optical Success Academy?

Hmmโ€ฆ๐Ÿง๐Ÿ’ญ

Life-changing is a great one! ๐Ÿ™Œ๐Ÿผ

Loads of GREAT pics from the Mastermind Retreat Day 2 in Boston! โœจ๐Ÿ™Œ๐ŸผWhat a fantastic weekend with such a great group of ...
22/09/2026

Loads of GREAT pics from the Mastermind Retreat Day 2 in Boston! โœจ๐Ÿ™Œ๐Ÿผ

What a fantastic weekend with such a great group of like-minded business owners!

Topics like How to Be a Brilliant Boss, How to Build a Brilliant Team, and the Systems and Habits that Free Up Time for Growth, Leadership and Bigger Thinking is just SOME of the stuff that we covered!

Everyoneโ€™s settled back in their practice now, with lots of ideas and takeaways to get implementing! ๐Ÿ’ช๐Ÿผ

Back in Liverpool!First time back since our annual conference experience in June. We have a lovely German exchange stude...
19/09/2026

Back in Liverpool!

First time back since our annual conference experience in June. We have a lovely German exchange student staying with us this week so we took a few of them to Liverpool. I even offered them the Beatles tour but they declined because they never heard of themโ€ฆ teenagers ๐Ÿ™„

HUGE congrats to Brittany Graber from Ulla Eyewear for winning Optical Entrepreneur of the Quarter! ๐Ÿ†Brittany has contin...
17/09/2026

HUGE congrats to Brittany Graber from Ulla Eyewear for winning Optical Entrepreneur of the Quarter! ๐Ÿ†

Brittany has continued to build an incredible business that is both more successful and less dependent on her.

After celebrating her best year ever last year, it only made sense to acknowledge how far sheโ€™s come while we were in Boston! ๐Ÿ’ช๐Ÿผโœจ

Well done, Brittany! Keep up the amazing work!

What better than a lovely Italian dinner to finish off the evening activities!!๐Ÿ‡ฎ๐Ÿ‡น๐Ÿโœจ
16/09/2026

What better than a lovely Italian dinner to finish off the evening activities!!

๐Ÿ‡ฎ๐Ÿ‡น๐Ÿโœจ

Quack quack ๐Ÿฆ†๐ŸŒ…The Boston gang swapping out the event room for the streets (and the water!) to explore the city on the ic...
15/09/2026

Quack quack ๐Ÿฆ†๐ŸŒ…

The Boston gang swapping out the event room for the streets (and the water!) to explore the city on the iconic Boston Duck Tours ๐Ÿ‡บ๐Ÿ‡ธ

Sightseeing on land and cruising through the Charles River during sunset. What a great way to learn more about the amazing city our latest event is taking place in! โ›ด๏ธ๐ŸŒŠ

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Manchester
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