Optical Success Academy

Optical Success Academy Proven System Designed To Help You Re-Engineer Your Business... My System Works In Any Area Regardless of Your Location or the Size of Your Market.

The Only Coaching & Success Academy For Independent Opticians, Operated by a Practicing Optometrist, Who Is Running One Of The Most Successful Independent Practices in the World. Proven System Designed To Help You Re-Engineer Your Optical Business To Give You More Money, Time and Freedom In Your Business & Your Life. Are you struggling to attract new clients through the door of your optometry prac

tice? Is it a challenge to get your staff to perform at the high level needed to thrive as an independent optical business? Do you need to refine your patient base to get rid of time wasters and spend more time with the clients who spend money with you? Do you lose too many clients to your competition? Are you already a successful optometrist, but you’re always looking for NEW ways to take your business to the next level? My name’s Conor Heaney, Director of Optical Success Academy. The only success coaching and program just for independent opticians, operated by a practicing optometrist, who is running one of the most successful practices in the world. Now, it seems independent opticians face new competition daily. Yet I’m here to tell you that you could increase your average customer value by up to 4x and I can prove it. I’ve been working with independent opticians all over the world experiencing terrific results including:

Highly successful million+ turnover practices who have the ambition to be even more successful. Solid 500-700K practices who are very comfortable but want to get to the next level. And some at the other end of the scale – small operations where the owner does most of the work but sees little financial reward, and is searching for the path to success. My system works in any area regardless of your location or the size of your market. I’ll show you everything I know about how you can increase your average customer value by 3x and re-engineer your business to give you more money, time and freedom. Learn what 95% of all independent opticians don’t know and find out about the NEW and PROGRESSIVE way to operate an independent practice. http://opticalsuccessacademy.com

Conor Heaney is a practicing optometrist and director of Jones And Co. Styling Opticians - where he has refined a unique approach to an optical practice. By creating a niche practice, developed specifically with their ideal client in mind, he has been able to grow the practice by over 50% in the last 4 years. In the last 10 years Mr Heaney has invested heavily in educating himself about business, marketing, sales choreography, and delivering world class customer experiences. Most of what he has learned has come from outside the optical industry and he has focused on finding ways to apply these principles to running a successful optical practice. He is the author of “The Definitive Guide to Choosing Glasses That Make You Look Good - The 6 Common Eyewear Buying Mistakes and How To Avoid Them.” This is a book for consumers to help them make educated decisions about their eyewear. Many of his articles have been published in Optometry Today and Optician magazines. He was on the panel of experts at Independents Day 2014. In 2014 Conor Heaney won an international marketing award for his successful growth of Jones And Co. Styling Opticians. He is a contributing author to marketing expert Dan Kennedy’s new book - No B.S. Marketing To The Affluent 2nd Edition. His practice was recently in the news because it was selected by Pinewood Films as the backdrop for the opening scene of their new film starring Jude Law, Colin Firth and Nicole Kidman. Conor is a sought-after coach to independent opticians and helps them to grow their businesses using his success strategies and tools. Find out more about Conor Heaney’s approach by requesting the free report by clicking "Learn More:

You’ll discover:

You’re going to discover the extra profit that exists in every practice including yours – tens of thousands currently hidden in plain sight. The secret to delivering an experience that makes clients happily spend more money with you – this secret makes it possible to increase your average customer value by 2-5x. Revealed: How your team can easily sell higher value frames. How to know which brands of eyewear will work best in your practice. How to create a team that is effective and enthusiastic about their work. Freeing you up to grow your practice using your strengths and doing what you enjoy. And to have more time off!

Sam and Sadie are VERY excited for Liverpool in just 2 weeks time!! 🤩And they’re not the only ones…We’re shutting the pr...
29/05/2026

Sam and Sadie are VERY excited for Liverpool in just 2 weeks time!! 🤩

And they’re not the only ones…

We’re shutting the practice and Team JCo will be joining our OSA members for the OSA Annual Conference Experience 2026!

You’ll get to meet and have the chats with our Sam, Sadie, Jess, Deepal and Pri! 🙌🏼

We are quite literally down to the last seats available so if you’re on the fence about coming along, now is the best time to secure your place!!

www.osaevent.co.uk

Check out these incredible pics!! 🏔️❄️From a record breaking sales week, to Everest Base Camp, long standing OSA member ...
14/05/2026

Check out these incredible pics!! 🏔️❄️

From a record breaking sales week, to Everest Base Camp, long standing OSA member Harsh Shah shared his incredible wins with us this week and we couldn’t be prouder!

…..

Hi Lacey

Nice to hear from you!

Yes I am having a good week so far, still on a high from an All-TIME record sales last Saturday as well as the whole week- my first week back after a proper holiday away with Anuja.

Before then, I went on one of my trekking challenges abroad- I managed to trek to Everest Base Camp in mid-end March: a personal challenge that had been on my radar for a couple of years! It was a hard one, esp with sub-zero temperatures(-15!) amidst snow and ice- but I now look back with pride at the achievement!

I attached a few photos.

The stuff I have learned and practised over the years from being part of OSA, in running my business, was very much evident in ensuring my trek was a success:

Preparation
Organisation
Time
Management
Resilience
Determination

So I suppose the business is now allowing me to take time away to do the things I enjoy.

Please pass my wishes to Conor & the OSA family!

Best wishes,
Harsh

….

Well done Harsh!! Keep up the incredible work. What an incredible achievement to look back on with pride 💪🏼✨

Recognise any of these familiar faces?Over the years we’ve had some of the most amazing keynote speakers attend our OSA ...
12/05/2026

Recognise any of these familiar faces?

Over the years we’ve had some of the most amazing keynote speakers attend our OSA Annual Conference 🤩

Sir Clive Woodward, Jamil Qureshi, Sarah Furness….just to name a few.

And this year is going to be no different! 🫵🏼

⭐️ Martin McCourt, former CEO of ultra successful brand you know and use, Dyson!

⭐️Helena Langdon, former Head of Digital Marketing at Innocent Drinks!

Who would want to miss out on that??!!

Head to ✨www.osaevent.co.uk✨ for all the info you need about the event.

Our first price increase is this Friday, the 15th of May, so now is the best time to secure your place at the lowest possible price!

Email me (Lacey😁) at [email protected] for any questions!

I hope to see you in Liverpool in just 4 weeks! 👋🏼

In honour of Sir David Attenborough’s 100th birthday I unearthed this from the archives of Jones And Co. Life. It’s the ...
08/05/2026

In honour of Sir David Attenborough’s 100th birthday I unearthed this from the archives of Jones And Co. Life. It’s the one where David Attenborough wrote about my children’s unusual behaviour. Three cheers for Mr Attenborough! 🥳

David Attenborough On Life

George recently started high school a few months ago and it has brought quite a few changes to the Heaney tribe…

The mother no longer does everything for the 12-year-old, and the young male is now expected to stand on his own two feet.

Still too young to get a job, both parents still feed and clothe and home the young one, but with the emerging new chapter of his life, he is expected, like all high schoolers, to get himself out of bed in the morning, pack his school bag, get himself ready and out of the house and off to school each day.

His early attempts are often clumsy and comical to watch but the loving parents stand back, safe in the knowledge that he will be flying the nest at age 18 whether he figures this stuff out or not.

The 12-year-old, with not enough fat reserves to survive the harsh winter on his own, must return home each day to find food. His parents are still out hunting so the youngster has the family home to himself for an hour or so before the rest of the family return. This is supposed to be homework time but most growing high-schoolers use the time for snacking.

They will rifle through kitchen cupboards for the tastiest morsels they can find that do not require cooking. Crisps, nuts, and chocolates are the preferred snack on the days they can be found. Unfortunately, these delights do not grow locally on trees in Lancashire and must be brought in by the parents.

And now for the first time ever, the videographers on the Heaney Planet team have captured never-before-seen footage of how a 10-year-old male responds to the 12-year-old male’s unsupervised snacking behaviour.

The youngest member of the family is collected and brought home from after-school-club by a loving parent. On entering the family home, the 10-year-old sprints to the kitchen and starts going through the bin, sometimes going elbow-deep, to discover what snacks have been eaten. He then shouts for all to hear, “If he’s had that, I’m having one too!” and he then goes in search of the same snack.

This behaviour is both very strange and unanticipated. Some days when the baby of the family cannot find another snack of the same kind, he runs upstairs to the 12-year-old who is pretending to do homework, and starts shouting and then wrestling with him.

The parents step in at this point and try everything within their limited intelligence to restore order.

Unfortunately, the hapless parents have years more of this to come. It is thought that this strange tribal behaviour has been happening for millennia - not that it is of any comfort to this one set of parents.

Take the tour….This year, we’re switching things up and taking the OSA Annual Conference Experience to the stunning Tita...
29/04/2026

Take the tour….

This year, we’re switching things up and taking the OSA Annual Conference Experience to the stunning Titanic Hotel in Liverpool! 🧱⚓️

Just think, in six weeks time, you could be walking through those doors and joining us at our biggest event of the year!!

If you haven’t already, check out the link below for more info….

www.osaevent.co.uk

We hope to welcome you to Liverpool soon! 👋🏼

Throwing it back to the OSA Annual Conference Experience 2025! And guess what? We’re just WEEKS away from doing it all o...
23/04/2026

Throwing it back to the OSA Annual Conference Experience 2025!

And guess what? We’re just WEEKS away from doing it all over again, but this time we’re switching things up and heading to Liverpool! 🙌🏼

All the information is waiting for you here….

www.osaevent.co.uk

Trust me, you won’t want to miss this!!

I look forward to welcoming you to Liverpool soon….😁

Only just over 8 weeks to go until our biggest event of the year….The OSA Annual Conference Experience this June in Live...
16/04/2026

Only just over 8 weeks to go until our biggest event of the year….

The OSA Annual Conference Experience this June in Liverpool! 🙌🏼

One of the highlights I’m personally most excited for is the Team of the Year contest!

Last year’s winners absolutely set the bar high. Huge shoutout to the team at Blackheath Eyecare and Eyediology Opticians👏🏼 led by long-standing Mastermind member Ravi Sohal!

A true example of what excellence looks like in action!

Who’s going to take the trophy this year??!! 🏆

Interested in coming along? Just email me at [email protected] for all the info you need!

-Lacey 😁

Issue 96 is out now.Inside:— Why trying to please everyone else is holding you back— How to run your business on your te...
15/04/2026

Issue 96 is out now.

Inside:

— Why trying to please everyone else is holding you back
— How to run your business on your terms
— A real practice doing it right
— And the small word that’s costing you opportunities every day

Simple ideas. Big impact.

Want access?

Email [email protected]
to find out how to become a member today.

Big wins worth celebrating!! 🙌🏼Huge congrats to Mastermind member, Dan Sanders of Perspective Opticians, who after reope...
02/04/2026

Big wins worth celebrating!! 🙌🏼

Huge congrats to Mastermind member, Dan Sanders of Perspective Opticians, who after reopening his practice in a new location, didn’t just settle in, he went ALL in!

Record week in March, followed by a record month! 🎉

We’re so proud, and just love to hear wins like this. Keep up the great work team!

What a finale!The Nina Mur tour didn’t disappoint.Hala Madrid!
24/03/2026

What a finale!

The Nina Mur tour didn’t disappoint.

Hala Madrid!

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