09/02/2023
Ok, that's a bit harsh but bear with me ..
Over 4 billion people have social media accounts, and most them will never buy from your business or even know that your business exists.
Why?
Because the majority of people in the whole wide World - are NOT your customers.
As a small business, your target customers equal your target niche.
Do you actually know who your target customer is?
Could you tell me exactly who they are?
Seriously, whats their name, where do they live? How old are they? Do they have a family? Do they have a pet? What type of work do they do? Whats their income or education level? What are they interested in? Whats p*ssing them off right now?
I mean don't actually tell me because that could get weird but you ought to have a few 'personas' in mind when marketing your products or services, so that you are consistently reaching out directly to them in a way that aligns with your brand.
(PS. I have 4, and their names are Laura, Nicola, Dave and Andy.)
