Elliott + Miskelly

Elliott + Miskelly brand identity + Squarespace websites for ambitious, heart led founders ready to elevate, evolve + grow their business.
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For slow fashion and homeware brands, the hardest part isn’t making a beautiful product.It’s helping customers appreciat...
04/08/2026

For slow fashion and homeware brands, the hardest part isn’t making a beautiful product.

It’s helping customers appreciate the care, craftsmanship and quality behind it before they ever get to hold it.
I know that because before I became a brand and web designer, I spent 10 years working as a knitwear designer. I saw first-hand just how much care goes into creating a thoughtfully made product and how easy it is for the website, packaging and marketing to become “jobs for another day” especially when you’re wearing all the hats (knitted ones of course!)

But those are often the very things that help customers understand why your products are different and why they’re worth the investment.

Introducing Bridging Ambitions, high impact, hands on business support for aspirational companies in Scotland.One of the...
19/07/2026

Introducing Bridging Ambitions, high impact, hands on business support for aspirational companies in Scotland.

One of the reasons I love instagram is getting to connect with other creatives. After watching Nur | Motion Design design amazing animations for Allan Peters I reached out to Nur and he agreed to animate the logo!!

Keep swiping to see…

Thank you Nur for adding another dimension that I could never bring and for being such a lovely person to work with.

More to come on this project soo but it’s really sunny outside so I’m off … ☀️

Honestly I’m not complaining (much)It’s taken me at least 5 years to make peace with the summer holidays and find ways t...
09/07/2026

Honestly I’m not complaining (much)

It’s taken me at least 5 years to make peace with the summer holidays and find ways to keep my business and sanity intact.

It’s exhausting, expensive, messy but it’s also their childhood, their memories. Their chance to go to the beach, pick fruit, go to the cinema, play at their pace.

I’ve realised the more I lean into their pace and lower my expectations, the happier we all are.

The biggest lessons, stop treating July and August like September and October.

I chose to build my own business because I wanted flexibility alongside creativity and ambition. I wanted to be present for these summers without giving up on a career I’ve worked so hard to build.

So now I plan for slower summer months, lower my expectations of what I can achieve at my desk and enjoy what we get to do together.

Amy
X

Thank you to all the brilliant businesses that applied for my logo competition. I really wanted to work with you all. I ...
06/07/2026

Thank you to all the brilliant businesses that applied for my logo competition. I really wanted to work with you all. I just couldn’t decide so I thought the fairest way was to use the wheel of fortune…..

I’m going on holiday! Can’t wait to down tools, switch off instagram and live my analogue life with my wee family. I’ve ...
24/06/2026

I’m going on holiday! Can’t wait to down tools, switch off instagram and live my analogue life with my wee family.

I’ve had the best 6 months, been blessed with great work and wonderful clients. May was really full on, my left eye had a permanent twitch from too many late nights so I need to remember this for the next 6 months.

Thanks for being here, sharing my posts, hitting thumbs up and leaving your supportive comments it’s always noticed and very much appreciated.

See you soon! I’ll be back to announce the winner of my logo comp 📢

I don’t like doing these comparisons but the brief for this client (Trusure) was to move away from the expected corporat...
24/06/2026

I don’t like doing these comparisons but the brief for this client (Trusure) was to move away from the expected corporate aesthetic associated with the procurement and supply chain industry.

So I gave chat GPT the same prompt.

The results are expected, predictable, safe.

But who wants to be predictable and safe unless of course you’re an airbag!

Using Ai in this way feels very like buying your clothes from Shein. It’s quick, it’s affordable, the quality is good enough, for now!

If you want your brand to feel memorable, unique, even disruptive then work with a designer that will ask questions, uncover your story, challenge assumptions and craft a brand that’s totally unique.

Introducing TrusurePractical procurement and supply chain consultancy.Based in Aberdeen. Working across the UKNot my usu...
23/06/2026

Introducing Trusure
Practical procurement and supply chain consultancy.
Based in Aberdeen. Working across the UK

Not my usual client niche but when Richard approached me he wanted to move away from the typical corporate aesthetic in this space and wanted a creative approach to his branding and website.

Before designing anything we worked on his strategy, what he does, who he does it for and what makes him different. The word conversation kept coming up. So it was this idea of communication and the ongoing communication with his clients that sparked the idea for that little speech bubble in the break of the “s” and the foundations of the brand mark.

The brand mark combines the speech bubble element and takes the “u” from the word mark into a simple symbol that suggests connection, movement and partnership.

It reflects the journey clients go on with Trusure, conversation, collaboration, delivery and ongoing support.

The brand mark is repeated to form a brand pattern, a subtle addition that can be used for backdrops.

A colour palette of deep space navy, tropical teal and pacific blues create a palette that is assured and trustworthy.
Sandy yellow acts as a highlight, that pop that draws your eye to important calls to action.

The full logo suite has options for every touch point, from stationary to branded merch, designed to grow with the business.

Well done if you’ve read this far! I hope you’ve enjoyed it!

I’m signing off very soon for the holidays but if this work has inspired you to refresh or start your branding I’d love to chat.
Amy
X

09/06/2026

🌟Win a free professional logo suite 🌟

I only do this once a year and I’d love you to apply!

I’m offering one creative business the opportunity to receive a custom designed logo suite completely free of charge.

This isn’t a full identity project but it is a chance to own a flexible, professional logo suite that can help you show up with more confidence and consistency.

The winner will receive
+ primary logo
+ secondary logo
+ brand mark
+ logo files supplied for print and digital use

To apply your business must:

✔️ be a creative business, maker, artist, designer, craftsperson or service based creative
✔️ Have been trading for 5+ years
✔️ Have an active instagram account

Applied last year and didn’t win? Your welcome to apply again 👇🏻

To enter:
🏷️ tag your business in the comments
❤️ like this post, and share to your stories

APPLICATIONS CLOSE 30th JUNE

I’ll choose one business whose work, story and ambitions feel like the right fit for this year’s project

Good luck 🍀

It’s super exciting seeing a new enquiry when you open your inbox, knowing your website is working while you’re sleeping...
03/06/2026

It’s super exciting seeing a new enquiry when you open your inbox, knowing your website is working while you’re sleeping is the ultimate goal. But how do you get more enquiries. That’s exactly what has inspired my latest blog post. Click the link in my bio under ‘Tips’ to read the full article.

When people think about branding they often think about businesses. But branding is just for business.It’s for any organ...
01/06/2026

When people think about branding they often think about businesses. But branding is just for business.

It’s for any organisation, community group, charity or trust that wants to bring people together around a shared purpose.

A strong visual identity creates recognition, builds trust and gives people something to rally behind. It helps communicate who you are, what you stand for and where you’re heading.

This project wasn’t about creating a brand for a church building. It was about creating a unifying identity for a community led charity working towards securing the future of an iconic part of Portnahaven’s heritage.

I created a full logo suite, colour palette, icons and typeface system that can support fundraising, community events, social media, future partnerships and most importantly help the community feel part of something bigger.

Urbanist font was chosen for its approachable, contemporary feel and strong readability.

A dynamic logo suite has been developed to support the organisation across multiple touchpoints.

Horizontal, stacked and standalone brand mark versions of the logo.

The brand mark combines the cross, the letter F for friends and P for Portnahaven into a single symbol.

The logo is only ever an outcome but the value is the thinking and strategy behind it.

If you are looking for a brand built with this strategy, purpose and understanding, I would love to hear from you.

Enquire through my website or send me a DM

Photo credit on 1st slide

Amy

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Melrose

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