Ace Marketing & PR

Ace Marketing & PR A full-service marketing consultancy specialising in small and start up businesses.

Brand Spotlight: BarbieIt's official! The new Barbie film has broken box office records! Taking $300m during its opening...
25/07/2023

Brand Spotlight: Barbie

It's official! The new Barbie film has broken box office records! Taking $300m during its opening weekend while Oppenheimer drew $165m, Barbie has achieved the second highest opening of all time, (behind Avengers: Endgame which took $357m in 2019). It’s safe to say that Barbenheimer has a clear winner!

But how did they do it? The Barbie marketing team have been smashing it recently, painting the whole world pink with their creative campaigns. Here’s my thoughts on the key strengths of the campaign:

1: They created a sense of urgency by using the film’s launch date

2: They used viral marketing to their advantage

3: They created hype by competing with Oppenheimer

4: They leaned into Barbie’s legacy

5: They have created ongoing momentum

Discover more in my latest blog 'How Mattel’s iconic marketing won Barbenheimer!' here: https://bit.ly/44UC4D5

What's been your favourite aspect of the Barbie campaign so far?

Ace has now created 6 new blogs for the website, (www.knassperfumeria.com). These range from how to choose a perfume a...
24/07/2023

Ace has now created 6 new blogs for the website, (www.knassperfumeria.com). These range from how to choose a perfume and everything you need to know about Bond No.9 fragrances, to understanding niche perfumes and discovering your best summer scent!⁠
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Visit: www.knassperfumeria.com/blogs to view them all.

Did you know that Ace can deliver a diverse range of marketing and PR activities to support your business?As a marketing...
24/07/2023

Did you know that Ace can deliver a diverse range of marketing and PR activities to support your business?

As a marketing generalist, I can apply my skillset to both B2C and B2B brands looking at bigger picture elements such as performance analytics, deep dives and strategy, to implementation activities such as website creation, social media management, digital advertising, Public Relations, CRM and content.

Get in touch at www.acemarketingpr.co.uk or email [email protected] for your free, 30 minute consultation.⁠
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Is anyone else confused by our current summer weather? With the showers we've recently experienced, I wanted to share th...
20/07/2023

Is anyone else confused by our current summer weather? With the showers we've recently experienced, I wanted to share this watery reflection I took at Keble College!
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Ace has now written 17 articles for Keble's Blog, including one about the importance of choosing a venue with an AIM Accreditation.

Whether you’re planning a conference or a special event, the list of considerations can be overwhelming. Every planner works to a checklist of attributes such as venue location and capacity, quality, technology, accommodation, catering and availability. However, an AIM Accreditation is possibly the most important consideration of all.
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You can read the full article here: https://bit.ly/3HQcpmy
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Talk to Ace about B2C or B2B content creation for adverts, blogs, websites, PR or social media. Visit: www.acemarketingpr.co.uk and sign up for a free, 15 minute consultation!⁠
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Excited to feature my client, X-Club in consumer magazine, Marie Claire again - this time for an article on Wall Pilates...
18/07/2023

Excited to feature my client, X-Club in consumer magazine, Marie Claire again - this time for an article on Wall Pilates!
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Wall Pilates is fast becoming a Tik Tok trend due to its versatility and convenience as it can be done anywhere, including at home! In this article, X-Club Master Trainer and Co-Founder Amanda Baracho explains the key benefits of Wall Pilates. She also shares her top exercises for summer!

You can read the full story at Marie Claire here: https://bit.ly/46cNnrS

If you'd like some PR support or assistance with copywriting for an article, get in touch at acemarketingpr.co.uk

Throwback to a meeting last year with these two talented Graphic Designers, and !
06/07/2023

Throwback to a meeting last year with these two talented Graphic Designers, and !

Delighted to feature my client, X-Club in consumer magazine, Marie Claire again this year - this time for a special feat...
05/07/2023

Delighted to feature my client, X-Club in consumer magazine, Marie Claire again this year - this time for a special feature about the best Pilates exercises! ⁠
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The article points to a host of celeb followers before our Master Trainer and Co-Founder, Amanda shares the history of Pilates and her top Pilates exercises.⁠
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You can read the full story at Marie Claire here: ⁠https://bit.ly/3vE9Eh2
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How do you network? If you're looking for creative, strategic, cost efficient and honest marketing support, get in touch...
04/07/2023

How do you network? If you're looking for creative, strategic, cost efficient and honest marketing support, get in touch at www.acemarketingpr.co.uk or email [email protected] for a free 30 minute consultation.

Did you know that I offer proofreading, copywriting and copy editing as part of my services at Ace Marketing & PR?I chec...
27/06/2023

Did you know that I offer proofreading, copywriting and copy editing as part of my services at Ace Marketing & PR?

I check spelling, grammar and punctuation, review tense and assess English readability to make the most of your work. I can also add SEO enhancement to support your online presence!

I have a CIM Masters in Marketing and Honours Degree in PR with over 15 years of experience in B2C and B2B. I specialise in Health & Fitness, but I also have years of experience in the following industries:

*Universities and Education
*Art and Design
*Beauty and Cosmetics
*Franchising
*Tourism and Travel
*Health and Wellbeing
*Leisure and Entertainment
*Telecoms
*Data Encryption and Storage
*Compliance
*Warehousing and Logistics
*Packaging

If you're working on a new business project or academic article and would like some help, visit: www.acemarketingpr.co.uk

Delighted to feature my client, X-Club in National Newspaper, The Daily Express for a piece on the Menopause and the ben...
17/04/2023

Delighted to feature my client, X-Club in National Newspaper, The Daily Express for a piece on the Menopause and the benefits of Pilates.
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X-Club Master Trainer and Co-Founder, Amanda shares the fundamental benefits of Pilates for those going through the Menopause, including improved bone density, flexibility and posture, weight loss and strengthened muscles.

Some great coverage for the team including their new brand name and a link to their website. You can read the full story at here: ⁠http://bit.ly/3KUlP1N
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fitness

Over the last year I have worked on many PR and Influencer events for my X-Club client, as well as arranging press visit...
14/04/2023

Over the last year I have worked on many PR and Influencer events for my X-Club client, as well as arranging press visits and taster sessions for local, consumer and national journalists.

This is a great way for us to build relationships and to showcase everything that X-Club has to offer with a tour of the studio and a Reformer class. It can also be very rewarding to see how much the journalists enjoy their sessions - some have even become members!

One of my most memorable was working with who had suffered an ACL injury so we provided a special rehabilitative 1:1 session to make sure she was comfortable. As a fellow ACL sufferer I could sympathise with her situation and was so pleased she found the sessionuseful and has built up some confidence. We also shared a love of dogs which made for some lovely emails with pictures of our pooches!

I've been busy behind the scenes with my clients recently. One of my biggest projects this year involved a rebrand of my...
12/04/2023

I've been busy behind the scenes with my clients recently. One of my biggest projects this year involved a rebrand of my X-Pilates client to X-Club.

The rationale for this change is that X-Club better reflects their growing community, diverse offering & aspiration to become London’s finest Health Hub. While they continue to offer Pilates, X-Club represents their extensive wellbeing packages, supporting the most significant areas of health through four pillars: Movement, Mind, Nutrition and Therapies.

For this project, Ace created a rebrand roll-out schedule with weekly checks to assess our progress. We had a list of well over 80 separate items including;

*A new website with new content and added functionality. Updates to Google My Business & other referral platforms.

*New logo device, (created by the talented ) added to ALL materials.

*New Facebook & Insta pages. (We created instead of using our current pages due to technical issues with Meta).

*New member's guide, wellness guide and materials ie leaflets, A Boards, screens etc to showcase the wider offering.

*New Meta & Google Ads, created to represent the wider offering and drive the brand's Intro Offer.

*Events, partnerships, competitions and influencer collaborations to promote the new name, new social handle and drive awareness/new followers.

*PR events and articles to seed the new name and drive awareness/traffic to the website.

*Updated campaign & auto emailers with new content & branding.

We were able to get everything completed for 24th March launch date & X-Club is now live! We'll now spend the next few months re-building social (currently 629 followers in just over 2 weeks), driving traffic to the new site through continued advertising & PR, tailoring X-Club's services to specific audiences & enhancing SEO to reposition the brand in organic searches. Thank you to the team & everyone involved for your hard work! Visit: www.xclubs.co.uk & follow to discover more!

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