02/06/2026
Up to 69% of transactional queries now trigger AI-driven results.
That means your customers aren’t just clicking links anymore.
They’re getting answers directly from AI.
So what does that change?
• Rankings matter less on their own
• Content needs to be structured for AI understanding
• Authority goes beyond your website
Traditional SEO still plays a role.
But alone, it won’t get you seen the way it used to.
If your strategy hasn’t adapted, you’re already behind.
👉 Want your visibility to keep up with search? Let’s fix your strategy.