Room 11 Coaching

14/06/2026

For people who have to use the phone for work, but really don’t enjoy it.

If that’s you.

Click the link 👇🏽 and sign up today.

online programme - work at your own pace

£129

From the mindset needed before you pick up the phone, to the effect the call has on your next move.

7 stages. Transform how you feel about making calls.

Feel Ready. Sound Clear. Sell with Ease. The Call Confidence Method is a complete online programme for anyone who makes calls as part of their work.

13/06/2026

Sometimes the smartest thing a salesperson can do is not close the sale.

That may sound counterintuitive for many telesales teams. Stay with me.

Pushing for the close at the wrong moment costs your team far more than one sale. It costs the relationship, the repeat business, the referral, and sometimes the company's reputation if the customer feels cornered.

They win the battle and lose everything that came after it.

So in the masterclass we talk openly about when not to close-

When the customer is not the only decision maker, and pushing just puts them in an awkward spot with someone your team cannot see.

When they sound genuinely hesitant, and leaning harder will tip them from "maybe" to "no".

When they are short of time and need to go away and think.

Sometimes the right move is to let the customer leave armed with everything they need, and trust they will come back in their own time.

That takes confidence. It takes playing the long game rather than chasing today's number.

This is the opposite of the pushy stereotype your team walked in believing. And it is exactly why they leave selling more, not less.

Because people buy from someone they trust not to corner them.

Knowing when to close is a skill. Knowing when not to is the sign of a properly good salesperson.

Two-day masterclass for teams of 5 to 20 is £5k.

Phone me on 07834 483585 to talk through how is could look for your team.

DM if you really want, but talking is better ☺️💥

11/06/2026

Two days. £5k. Your telesales team, on fire. Sharper, more energetic and more commercially aware than they were before they started.

That's the masterclass. Let me tell you exactly what it is and who it's for.

You run a team who sell over the phone. Somewhere between 5 and 20 people.

The results are there, but they could be better, and you want to give your team a focused boost, prove you believe in them, and see results immediately. You just don't have the time or the finance to commit to a longer programme right now.

£5k is an investment worth making, and you can sign it off immediately. No board-level conversation required.

Here is what happens: I work with your team for two days. We go right back to basics: what a salesperson actually is, how communication works when you lose more than half of it down the phone line, and how the person on the other end is wired differently to the person making the call.

Then we build skills, confidence and energy back up, and your team leaves with practical tools they can use on their next call.

I have 25+ years working with telesales teams. I get results. Every time.

If you want to know more, drop me a message.

11/06/2026

I’m at a new networking event today - thank you ☺️

A lovely chap (Dan Harrison from stlukeshospice ) who attended one of my mini phone sales masterclasses back in Feb / March time has just given me the best feedback!

‘Anna, it really does work. You told me to pick up the phone instead of emailing. I did what you said and I’ve raised £13,000 of fundraising off the back of it’

Absolutely bloody fantastic ✨

And by the way, they still need more donations and fundraising… the work St Luke’s do, the support they offer is phenomenal so if you can support them- in any way- please do get in touch with Dan 🙏🏽

11/06/2026

Why does my Sales Masterclass make such a difference when other sales training doesn’t?

Traditional sales training teaches process, it tells people to sell in a certain way- often the way that the trainer found most success with.

My programme doesn’t do that. I coach and I train- at the same time.

I teach learners about differences in people, in personalities. I help learners understand communication and how to use it really, really well.

I coach on mindset and self belief while simultaneously creating the environment for people to develop their sales identity and understand what’s going on for them before, during and after they pick up the phone.

When we look at the sales process we do it in simple memorable blocks, so it’s easy to move from one to another and loop back again if needed.

I teach people to recognise subtle buying signals as well as overt ones- often learners don’t realise that silence could be a buying signal…

I take the worry out of closing so no one ever skips over it again.

And we don’t, ever learn how to be pushy sales people.

I cover all of the above and more, in two days of laughter, fun, games amd stepping out of comfort zones: gently (sometimes pushing learners to think in ways they don’t normally do.

I’m more than proud of The Person at the End of the Phone™️ - it is a bloody magnificent programme.

The results I see are insane.
Target attainment
Basket size
Revenue
Profit
Call rates
ALL UP!

Confidence
Understanding
Knowledge
Self belief
Calmness
All up.

I’ve been delivering a version of this programme for over 12 years and the feedback is always the same.

‘It’s the best sales training I’ve ever done- I can’t wait to go and pick up the phone’

This is for you if you have a team of 5 or above- 20 is usually the max per course.

It’s 2 days. £5K

You will see an ROI immediately 💥

Contact me on 07834 483585 or drop me a DM (talkings always better)

10/06/2026

How very exciting 🎉 Here I am, with a full page feature in this quarter’s South Cheshire Chamber of Commerce and Industry magazine

Talking about a package I don’t really shout about too much, mainly to uphold the confidentiality and discretion of those who are in the programme.

High-Performance Coaching, for High-Performing Men.

I currently have two spaces available to start in July. The results are excellent.

The biggest feedback I get is that stress levels are massively reduced. Which means that the men in my programme are no longer in a perpetual fight/flight loop. Enabling better, clearer thinking, problem solving and decision making.

One coachee (who arrived at his first session adamant he didn’t ever want to hold the CEO position in the business, even though he was being told this was his projected path) finished the six months with a clear direction of travel, happy and calmly confident that he had the skillset, emotional tools and confidence to step fully into the CEO role.

So if you are reading this thinking that sounds like something I could really use, get in touch.

My contact number is +447834 483585. My email is [email protected].

Sessions can take place online or face to face, to suit you, at a time that suits you. We don’t have to fit it into 9-5.

Confidential. Non-judgemental. Focused time entirely for you.

Why do is this package just for men? Why not? There are coaching packages for women in business everywhere we look. But not a lot for men.

It’s time to change that!

09/06/2026

𝗡𝗼 𝗺𝗼𝗿𝗲 𝗯𝗹𝗮𝗺𝗶𝗻𝗴 𝘁𝗵𝗲 𝗹𝗲𝗮𝗱𝘀. 𝗜 𝗽𝘂𝘁 𝗮 𝗵𝘂𝗹𝗮 𝗵𝗼𝗼𝗽 𝗼𝗻 𝘁𝗵𝗲 𝗳𝗹𝗼𝗼𝗿 𝗮𝗻𝗱 𝗮𝘀𝗸 𝗼𝗻𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻: 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝗶𝗿𝗰𝗹𝗲 𝗼𝗳 𝗰𝗼𝗻𝘁𝗿𝗼𝗹, 𝗼𝗿 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗲𝗹𝘀𝗲'𝘀?

"The leads are rubbish."
"The pricing's too high."
"The system's slow."
"Marketing don't send us anything decent."

Every team has these. Some of it might even be true. But it is also the most comfortable place in the world for a team to hide, because if the problem is always out there, they never have to look at what they are doing.

𝗦𝗼 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 𝗜 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗽𝗵𝘆𝘀𝗶𝗰𝗮𝗹. 𝗪𝗲 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗶𝗿𝗰𝗹𝗲 𝗼𝗳 𝗰𝗼𝗻𝘁𝗿𝗼𝗹. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗵𝘂𝗹𝗮 𝗵𝗼𝗼𝗽, 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗶𝘀 𝗶𝗻 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗲𝗹𝘀𝗲'𝘀.

The price? Not in your team's hoop. The way they talk about the price? Very much in their hoop.

The quality of the lead? Maybe not theirs. What they do with the lead they have got? Theirs.

The amount of calls they make a day? What they say on that call? How well they listen? How well they ask questions? All absolutely in their hoop of control,

This is not about pretending everything is within their power. It is not. It is about getting honest about the line between the two, and then spending their energy on their side of it instead of burning it on things they will never move.

It is one of the most freeing conversations the team has, because it takes them out of feeling powerless and puts them back in the driving seat of the bit they actually own.

I hold the mirror up. I ask them what they need to be doing differently.

And with no one left to point at, the real transformation finally starts.

𝗧𝘄𝗼 𝗱𝗮𝘆𝘀. £𝟱𝗸. 𝗛𝗼𝗻𝗲𝘀𝘁, 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹, 𝗻𝗼 𝗳𝗶𝗻𝗴𝗲𝗿-𝗽𝗼𝗶𝗻𝘁𝗶𝗻𝗴.

𝗣𝗵𝗼𝗻𝗲 𝗺𝗲 𝗼𝗻 𝟬𝟳𝟴𝟯𝟰 𝟰𝟴𝟯𝟱𝟴𝟱 𝘁𝗼 𝘁𝗮𝗹𝗸 𝗶𝘁 𝘁𝗵𝗿𝗼𝘂𝗴𝗵. 𝗗𝗠 𝗶𝗳 𝘆𝗼𝘂 𝗿𝗲𝗮𝗹𝗹𝘆 𝘄𝗮𝗻𝘁, 𝗯𝘂𝘁 𝗹𝗲𝘁'𝘀 𝘁𝗮𝗹𝗸 𝗮𝗳𝘁𝗲𝗿 𝘁𝗵𝗮𝘁.

09/06/2026

Sales Directors, I’m talking to you…

I know you want your telesales team to delivery better results: more sales, bigger basket size, more profit, happier customers, better retention.

I know the team are telling you they are doing EVERYTHING they can to get there.

We both know they are not.

Give me 2 days with them and I’ll fix it.

They will make more calls, and the calls will be better quality.
They will spend longer on the phone, and the talk time will be effective.
They will successfully close more sales; because they will have opened the call properly, they will understand their clients better and they will feel more confident about their own ability.
They will be proactively accountable for their own results - instead of blaming outside influences.
They will be calmer, more confident and more consistent.

2 days. £5K.

To find out more about how this will work with your team contact me on 07834 483585

DM if you like, but talking is better ☺️

06/06/2026

Give me two days with your telephone based sales team and I will deliver them back to you ready to go and smash their targets: confidently and consistently 💥

Coaching and training combined to deliver a bespoke masterclass that sits around the framework I’ve been using for over 12 years.

It works. Really well!

£5k - 2 days

Your team.

Drop me a WhatsApp on 07834 483585 to talk through what it can look like for your team.

DM me if you like- but talking is better ☺️

04/06/2026

Arco's proactive, specialist, inbound team generated £4.5M in revenue and a £40K uplift year on year over six months after I worked with them.

They did it with no extra headcount and no extra spend. They did it while average quote values were actually lower than the year before.

That last point matters. The growth did not come from more volume or more money thrown at it. It came from smarter conversations.

And it did not start with closing techniques or objection handling.

It started with identity.

When I arrived, the team saw themselves as a "quotes function". A request comes in, you send a quote, job done.
Transactional.
Linear.
Email-first.
Almost no emotional engagement, because why would there be, you are just processing.

So before any sales training, we did the identity work. Who are we? What do we actually do? Why does it matter, to you, to the customer, to the business?

We repositioned them from a quotes function to a specialist sales team:
From order-takers to Opportunity Creators.
Sell first, quote second.
Call first, email second.
Every quote a door to more insight rather than a job to tick off.

The technique came after. But the technique only stuck because the identity shifted first.

You can teach someone to handle an objection in an afternoon. You cannot make it stick until they believe they are a salesperson worth listening to.

That is the work I do really well.

If your team behaves like a transactional function but you need them selling, phone me on 07834 483585 and let's talk.

DM if you really want, but a conversation is better ☎️📞☺️