13/02/2022
Remember that woman and does she still write Odiees?
Including two small pieces of hard earned advice.
My partner and I started crafting way back in the early 90s at small local craft fairs, hotel lobbies, conference centres, garden centres and even golf courses such as the Belfry. (I can still hear the creaking floorboards groaning spookily long after people had walked on them). Even back then there were a few seasoned crafting elders saying that craft fairs had peaked and weren’t as good as they used to be.
The shows in those days were cheap and therefore low risk, but they were also often low reward and we didn't expect to make much profit if any, we did have many adventures though. I sold my paintings and gift cards and eventually together with my partner we started to sell personalised framed illustrated art which was created from the details we were given. I did the writing and he did the illustrations.
We did ok with this unique commissioned work, but customers often suggested that we should do standard ones, they would ask do you have one for a postman or a teacher and we would say "no we write them all from your details" … We resisted these suggestions for quite a while as we were caught up in the personalised nature of what we were doing.
Eventually we couldn't ignore the comments anymore and decided to have a go at creating a few standard Odes just for fun. I think we started off with just four - Ode to a Golfer, Ode to a Policeman, Ode to a Teacher and strangely Ode to an Expectant Mum! We tried them and to our surprise they really took off.
So here's my first observation or lesson - listen to what the customers are telling you, and don't automatically dismiss their suggestions without at least considering them.
However some may be totally wrong!
Customer - "Why don't you write one for a mole catcher you'd sell hundreds of um"?
Us - "How many mole catchers are there round here then?"
Customer - "Oh Just me, being doing it for 30 odd years and I'm the only one"!
Encouraged by the sales, we quickly started to expand the range of subjects, we also started to look for larger busier shows and therefore more potential customers. We ended up gradually dropping the commissions and just selling the standard ones. I still had my art work and cards on sale but the sales of the Odes took over.
Watch out here comes the second lesson, somewhat balancing the first one, don't believe everything you hear!
We had constantly been warned off a large craft organiser called Rainbow Fairs many horror stories circulated about how difficult and scary the organisers were. We finally bit the bullet and did a few shows with them and that was the major turn around for us, we actually started to make some money. Many of the stories turned out to be largely told by people who didn't like following rules and had been hauled up or kicked out because of their behaviour at the shows. I must say I never had any problems with the organisers and this was a whole new level of selling, which we had foolishly resisted for years.
My company Impish Odes has moved on through the years I still create new projects and now print my designs on Mugs as well. If you are interested in finding out more about my Odes check my website and maybe see if you can find one for a mole catcher? http://www.impishodes.co.uk
Also my new Art and Jewellery projects are available at:
etsy.com/uk/shop/zephyrinepinkie
Thanks for reading.