GYB - Grow Your Business

09/10/2020

📈 Here’s how we took a Newcastle, UK based retailer from £0 to £90K in 3 months for their online store using Facebook Ads 📈

❇️ Key Ad Stats

£7,443.56 spent.

£89,933.38 in revenue.

1,324 purchases.

12.08 return on ad spend.

Store - E-commerce.

Why did the campaigns do so well? Here’s our top 3 tips we implemented!

❇️CREATE GREAT BRANDS with AMAZING PRODUCTS
The better your website, products and offering is, the better results you can achieve running ads.

It sounds really obvious but the amount of business owners that spend more time on marketing than building a great product and customer experience, is shocking. You need to work hard on your offering first and it will pay dividends in the long run.

Facebook will give you quality traffic if it see’s your audiences are buying into your ads and reacting positively.

As marketers, we have to pre-screen our clients and ensure people actually want their offering and it is a range of products that do as advertised! High engagement = better quality traffic.

❇️KNOW YOUR TARGET AUDIENCE, CRAFT AD COPY ACCORDINGLY
It's been said many times before, but honestly the more you know about your ideal customer, the better you can craft out ad copy in a language and style they resonate with, people want to buy from people they like, not brands shoving products down their throats with a long list of features & benefits. Relatability always wins vs feature blasting.

❇️SPEND ON QUALITY CREATIVES
Many advertisers keen to get started with ads make the mistake of not getting a budget for building creatives, OR not having enough creatives!

Creatives fatigue quick, you need a wide range of well edited videos, images and graphics to ensure your audiences are always seeing fresh visuals pop up on their newsfeed. Even if you have the best product and website in the world, with the perfect audience on Facebook, its all in vain if you can’t stop users from scrolling past your ads.

We spent a week planning and arranging creatives with my client including a full day with a videographer, recording a range of videos for our ad campaigns.. That was such a vital investment as those videos brought in 90% of the revenue!

So, there’s 3 tips which we believe are different to the kind of value most people share when it comes to Facebook ads.

Any questions drop a comment or message us!🙂

www.gybsocial.com

04/02/2020

👥Facebook AUDIENCES CHEATSHEET👥

3⃣ There are three main categories of Facebook audiences:

Interest Based - Interest targeting allows you to utilise all of the information Facebook has on its users, including age, location, gender, interests and behaviours. Facebook knows this information by following your activity on Facebook, tracking what you do online, your communication through WhatsApp and 3rd party sources.

Custom Audiences - Utilise all your existing data and customers including previous buyers, e-mail subscribers; and those who like your page and engage with your posts. You can then target these audiences.

Lookalike Audiences - Facebook is able to create audiences based on the database of customers you provide to Facebook, whether through a tracking pixel or an upload, Facebook is able to build out audiences who 'LOOK LIKE' your customers, i.e have similar habits, behaviours and interests, therefore they are more likely to convert.

Any questions on Facebook audiences? Fire-away! 🔥

Note: Some of the targeting options on this cheatsheet have now been removed by Facebook. This post is not sponsored or affiliated by Facebook.

29/11/2019

Want to learn the basics of Facebook Ads for your business⁉..

Our MD will be delivering a seminar titled ‘An Introduction to Facebook Ads’ at the North East Business Expo in April - the largest business event in the region.

If you want to learn the basics of Facebook Ads, it's a must attend!

Topics covered:
Facebook Ads Manager
Campaign Types (Page Likes, Engagement, Conversions, Lead Generation)
Audience Targeting
Good Content vs Bad Content

Timings and registration will be available on the website closer to the time - www.northeastexpo.co.uk

Like our page to stay in the loop.

We’ll also be at our exhibition stand on the day (ground floor), so if you’d like to talk to us before or after the seminar, we’ll be available!

28/11/2019

GYB - Grow Your Business is a rapidly expanding social media marketing agency based in the heart of Newcastle Upon Tyne.

In this role you will be responsible for creating new and unique marketing campaigns for our range of clients using Facebook & Instagram. You will create long term social media strategies and create and deliver posts/ads for our clients.

Your work will be viewed by tens of thousands of social media users across Newcastle and the UK. You will have the opportunity to work with clients in; Food, Health & Beauty, E-Commerce, Professional Sector and Not-for-profits. You will be working with small business owners and national organisations.

Your marketing campaigns will have a direct effect on a companies growth and acceleration.

THE IDEAL CANDIDATE:

· Friendly, always wears a smile.

· Strong understanding of Social Media.

· Understands what makes great and engaging content.

· Good business acumen.

· Excellent written and verbal communication skills.

· A genuine interest in social media marketing with some relevant experience.

20/11/2019

We’re at the Restaurant & Take-away Innovation Expo in the Excel Arena, London!

We offered £100 CASH to any Restaurant & Take-away owner who could beat our clients engagement numbers on social media.

(We measure this, using our analytical software tool, that analyses all posts within any time period and drills out an average number of Likes, Comments & Shares per post.)

Many tried, and they all failed!

Will someone prosper today?..

13/08/2019

Great article by Business Live on Cream Curls national roll out and the work we’ve been doing on social media to make their unprecedented growth possible!

Three new openings are planned by the Newcastle dessert firm with more to follow around the UK

08/11/2018

📣📣📣 JOB OPPORTUNITY 📣📣📣

We’re looking to recruit a Content Creator to work with us developing content and social media strategies for our clients.

This role would be ideal for a marketing student, who is looking to gain invaluable experience and exposure to social media; whilst doing their studies.

You must have a creative flair, strong advert writing skills, a passion for marketing, a brain full of innovative ideas and the ability to work quickly. Experience with graphic design, basic website development and Facebook ads is very desirable.

GYB (Grow Your Business) is a rapidly expanding social media marketing agency based in Newcastle’s Quayside. We work with clients including; Restaurants/Takeaways, Dessert Parlours, Health & Beauty Salons, National Brands, E-Commerce, Garages and Professional Sector businesses.

To apply please e-mail [email protected] with your CV and please state your relevant experience in the e-mail.

For more info on what we do please visit www.gybsocial.com

06/02/2018

Is your business getting enough attention on social media?

We specialise in creating content that makes audiences engage and we’ve mastered Facebook’s Algorithms to ensure your posts get the maximum reach possible!

Want to know more? Get in touch!

28/01/2018

Using Facebook, we’re giving Restaurants & Take-aways their busiest months EVER!

Know anyone with a Restaurant or Take-away that may benefit? TAG them below.

Message us now or for more info or call 0191 313 007!

www.gybsocial.com

15/01/2018

READ NOW to discover why so many clients are using GYB to grow their business through social media! 🤓🧐

Just two weeks into the new year and we have 7 NEW businesses joining our portfolio on the back of virtually no business development. Ranging from two