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Atomic HQ ATOMIC is the Online Community for Small and Mighty Business Owners and Hosts of ATOMICON. We invested in a website, but the developer gave up halfway through.

Hi, we’re Andrew Pickering and Peter Gartland and we run a company, believe it or not, called: Andrew and Pete! We actually randomly got placed in the same halls at university and became friends, bonding over a passion for one day (ruling the world) running a successful business empire. When we left university we then had a decision to make, do we find a comfortable graduate job or do we try to make it on our own in the big bad world? We decided to go for it of course, BUT we had a problem...

We were young, inexperienced, and Andrew wanted to move to the other side of the country (Newcastle upon Tyne) to live with his girlfriend, Vicky. This meant we had to start up our marketing company in a city we barely knew, with no money, and no business contacts what-so-ever. Ouch. So we dug deep and invested the rest of what little savings we had in another more expensive web development company...

What could possibly go wrong? Unbelievably they also ripped us off and didn’t give us our money back! We felt the weight of the world come crashing down on us. By this point we had no website, no confidence in web developers, and we had spent all of our savings. Worst of all, it was at the time of the worst financial crisis in decades… and to top it off, Business Link (who funded many websites and marketing investment in the area) had been shut down so no one in the area wanted to spend any money, especially on marketing. Great. So what did we do? How could we compete with all these bigger marketing companies with all their fancy marketing materials? How could we come back from this crushing waste of time and money? With nothing to live on we needed to act, and fast...

With no budget, we turned to blogging, email marketing and social media. Being young and ambitious we thought we'd be global thought leaders within a couple of years. We were wrong. After a few years it was still our networking and referrals where we got most of our business. Blogging is tough! We are living in a 'Content Crisis' whereby there is an overwhelming amount of content out there - most of it boring, most of it just sales messages in disguise. There are over 2 million blogs posted every day. We needed to do something different... we needed to stand out. We got great a reaction at networking when we did something a bit different. Would the same be true with content?? We developed our brand and let it shine through our content. The results were incredible. We started to get fans who loved reading our content... and sharing it!! Now we were going somewhere. Then we started our video channel and OMG it was amazing. Straight away we had more sales, fans, subscribers and shares than ever before. Quicker lead times. People binge watching our videos, and joining our membership site without any lead nurturing. More speaking gigs booked than ever before and many, many other benefits! AT THIS POINT WE KNEW WE HAD TO SHARE THIS DISCOVERY...

CONTENT MARKETING DOESN'T NEED TO BE A LONG-TERM STRATEGY! NO LONGER DO PEOPLE NEED TO WASTE THEIR TIME FOR YEARS ON END BLOGGING FOR NO REASON - JUST WORK ON CREATING REMARKABLE CONTENT AND YOU WILL GO FASTER THAN YOU EVER THOUGHT POSSIBLE. At Andrew and Pete, we never stop trying our best, always learning and always eager to push the boundaries to inspire others. Today, we work with some amazing clients from all over the world, have been featured on some of the world biggest and best podcasts and blogs, written 2 books, won numerous awards and continue to collaborate with world-leading experts. None of which would have been possible without our amazing fans. We've been through thick and thin, but we believe that:

“ENTREPRENEURSHIP IS LIVING A FEW YEARS OF YOUR LIFE LIKE MOST PEOPLE WON’T, SO THAT YOU CAN SPEND THE REST OF YOUR LIFE LIKE MOST PEOPLE CAN’T.” ANONYMOUS. We are on an ambitious journey, coming very far, very fast. We think it is down to our ambition and hard-work ethic… but more importantly, letting our creative juices flow and standing out. Fast forward to now, our signature programme ATOMIC helps businesses double in 6 months or less. We teach the processes, strategies and way of thinking that took our struggling £12k/year business into a multiple 6 figure one, by stopping swapping time for money and instead focussing on how to scale the smart way. We'd love you to check it out at www.andrewandpete.com

Thank you for taking the time to read this, and hopefully we shall hear from you soon. Have a great day! Andrew and Pete

19/10/2026

If you knew how to reach out to huge brands to create opportunities that would amplify your business AND get them to say YES ... imagine how much faster your business would grow!

Whether that’s a huge brand you want as a client, a big podcast you’d like to be a guest on, or landing your dream speaking gig.

If you could just get them to say yes, everything would change.
But… they haven’t heard of you, and they just wouldn’t respond.
Or they said yes in person and then ghosted you over email!

But what if you knew the secrets to getting them to say yes?

Kira Matthews has the secrets.

She’s landed dream partnerships with Squarespace, Ganni, Papier and more - before anyone knew who she was. All from cold emails that actually got replies.

In this episode, she reveals to you:

- The exact cold email template that gets you replies from enormous brands

- A super unique email subject line that gets EVERYONE curious and opening your emails

- How to get a big brand to ask YOU about working together, so you never have to ask!!!

- How to follow up that gets cold leads to actually respond to you (and how many follow-ups to send)

- Exactly how you should price your services if you're not sure what to charge

- What to do when people say no... that later turns that no into a yes!

If you want the secrets to get huge brands opening your emails and saying YES, without the big follower numbers, watch this episode to get every trick you need.

Go to our link in bio to listen, or comment "LINK" and we'll send you the link to the ep.

16/10/2026

The secret to keeping your audience engaged 🎤
speaking.coach explains why delivering a great presentation isn't just about what you say. It's about how you manage your energy and connect with the people listening.

You can have the strongest message in the world, but if your delivery loses momentum, your audience's attention can quickly follow. Creating opportunities for interaction helps turn a one-way presentation into a conversation that keeps both you and your audience engaged.

Because great speakers don't just deliver information. They make people feel part of the experience.

🎧 Hear the full conversation on Don't Work Harder. Tap the link in our bio or comment "LINK" and we'll send you the episode!

15/10/2026

Memorising every word could be ruining your presentations 🎤
speaking.coach explains why trying to remember a perfectly scripted speech can actually make you more likely to freeze when presenting.

When you're focused on recalling the exact words, even a small mistake can throw you off completely. Internalising your key ideas instead gives you the freedom to speak naturally, stay present and connect with your audience without constantly worrying about what comes next.

Great public speaking isn't about remembering every word. It's about knowing your message well enough to make it your own.

🎧 Hear the full conversation on Don't Work Harder. Tap the link in our bio or comment "LINK" and we'll send you the episode!

12/10/2026

Beyoncé, Obama and Zendaya ALL use these speaking tricks…

We all know what it’s like to get nervous for important sales calls, conversations or speaking gigs.

It’s so frustrating. 😩

Viral public speaking expert Nausheen Chen knows exactly how to fix that.

If you want to speak with insane confidence and charisma, so that people are hanging off your every word in all situations, then this week's episode will change your life...

Nausheen teaches you how you can speak confidently in any situation to get more yeses on sales calls, and be the most talked-about speaker at your next event.

Nausheen is a three-time TEDx speaker who has coached CEOs in huge corporate positions, and studied the exact tricks celebrities are using to come across confident and charismatic.

She teaches you:

- How to answer ANY question on the spot… so people see you as an expert at what you do

- A trick you can use to make people listen to you and stay engaged while you speak

- A 60-second exercise that reveals your biggest speaking weaknesses, and teaches you exactly how to fix them - so more people listen to you and believe in what you say

- How to sound extremely confident when you're nervous, so your nerves don’t effect your performance in sales conversations or important moments

- An easy warm-up routine that will have you going into every important meeting or speaking gig confident and ready to perform at your best

This episode will make you speak more confidently, enjoy important conversations without feeling awkward and attract better opportunities for you and your business!

Go to our link in bio to listen, or comment "LINK" and we'll send you the link to the ep.

10/10/2026

AI makes building software easier, but selling it? 👀

explains why the biggest challenge for software founders isn't necessarily writing the code. It's finding a problem people care enough about to actually pay for a solution.

With AI making product development more accessible, the ability to build something is becoming less of a competitive advantage. Understanding your customers, validating demand and knowing how to get your product in front of the right people are what can make the difference.

Because even the best software won't sell itself.

🎧 Hear the full conversation on Don't Work Harder. Tap the link in our bio or comment "LINK" and we'll send you the episode!

09/10/2026

The biggest product mistake happens before you launch 🚀

shares why building an audience before building your product can save you years of wasted effort.

When you have people to listen to from day one, you can validate ideas, understand what customers actually need, and create something with demand already behind it. Without that feedback, even a brilliant product idea can turn into years of building in the wrong direction.

The question isn't just whether you can build it. It's whether people actually want it.

🎧 Hear the full conversation on Don't Work Harder. Tap the link in our bio or comment "LINK" and we'll send you the episode.

05/10/2026

Have you ever had an idea for an app or a piece of software that your customers would love?

But you're not a developer. You can't code. And you don't have loads of money to spend on marketing.

So the idea just sits there, because it feels like something you could never do.

Today's guest will make you realise that starting and selling your own software business is possible for you.

Colin Gray built and sold a 7 figure SaaS with no technical background, no paid ads, and no big marketing budget.

And he built it as a lean, profitable business that was genuinely fun to run - the dream!

Colin came into the studio and revealed:

- Why you don't need a technical background to build and sell a software business

- How to pick an idea people will pay for, before you start building it

- How to have your first customers WAITING to sign up before you've built a thing

- The exact system you can use to turn strangers into paying software customers on autopilot

- How he competed with $100 million rivals without spending a penny on ads

- One AWFUL mistake almost every growing founder makes (and how you can avoid it)

- The boring habit that will make your business worth far more when you're ready to sell

This episode gives you everything you need to build a software business, find customers for it, AND exit - without any software or technical experience 🤯

Go to our link in bio to listen, or comment "LINK" and we'll send you the link to the ep.

04/10/2026

Finding your next client doesn't need to feel overwhelming.

breaks sales down into a simple framework she calls the four Rs: reactivation, resellers, reach out and referrals.

Instead of staring at an empty pipeline wondering where to begin, these four categories give you specific conversations to start with people already connected to your business in some way.

Sometimes making sales feel easier starts with knowing exactly where to look.

🎧 Hear the full conversation on Don't Work Harder. Tap the link in our bio or comment "LINK" and we'll send you the episode!

03/10/2026

A full pipeline can give you false confidence...

shares why having enough leads for the next 6 to 12 months doesn't mean founders should stop generating new opportunities themselves.

Consistent outreach gives you something referrals, networking and conferences can't guarantee: control over your input. The more consistently you do the revenue-generating work, the more data you have to improve it and the less dependent your growth becomes on opportunities simply coming your way.

Your calendar should reflect the activities that actually create revenue.

🎧 Hear the full conversation on Don't Work Harder. Tap the link in our bio or comment "LINK" and we'll send you the episode!

02/10/2026

OMGGGGG over 1400 tickets sold for ATOMICON 27 next year! If you’ve got your ticket, drop a comment for those who haven’t, to say why they should come - using only 3 words!

And do you think we could make 1500 by the end of the day? :O
If we do, that will be more than last year already!
Flash sale discount ends soon!

Ps. how great is this video?!

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