Baird's CMC

16/05/2022

Health tech can rearrange power balances in the world, but our leaders aren't paying attention. It is likely, that AI-driven healthcare will reach its full potential in India and Indonesia while advanced economies will probably be late adopters. Read Mark Chataway reflections on on Medika Life:

By Mark Chataway For the first time since 2019, the glitterati of geopolitics gathered recently at the Raisina Dialogue in New Delhi. Why, I asked a senior Indian diplomat, did most of them fail to even mention health. Had they learned nothing from the pandemic? The pandemic, he thought, was the pro...

24/04/2022

29/03/2022

Most discussions of antimicrobial resistance (AMR) focuses on the overuse or inappropriate use of broad spectrum antibiotics. But too little diagnosis and and inadequate treatment is just as important. The lack of access to antibiotics is the cause of 5.7 millions deaths annually, the majority in low- and middle-income countries. We have to find ways to reduce these deaths and to limit treatment-linked resistance. Read Mark Chataway’s article to learn more: https://www.bairdscmc.com/using-fewer-antibiotics-isnt-always-the-best-way-to-curb-resistance/.

Using Fewer Antibiotics Isn’t Always the Best Way to Curb Resistance This article is taken from European Biopharmaceutical Review April 2022, pages 23-26. © Samedan Ltd While the over-prescription of antibiotics is causing increasing levels of antimicrobial resistance (AMR) within the developed w...

18/03/2022

18 March 2022 marks the 15th annual World Sleep Day. This year’s theme is Quality Sleep, Sound Mind, Happy World. Quality sleep may not solve global problems, but it can revitalise your world by boosting your mental, emotional and physical wellbeing. Learn more about the importance of quality sleep and discover some tips to have a good sleep in Chris Nial’s article: https://bit.ly/37vejJg

Nial Mark Chataway Hyderus Cyf.

21/12/2021

Baird’s CMC asked 40+ reporters around the world about their experience working with agencies and companies’ communications staff. Here’s what they told us to dislike the most. Can you spot anyone you know in their responses? Tell us in the comment section and download our to discover their suggestions to improve in the future www.bairdscmc.com/media-trends-21

17/12/2021

Whether -19 dominates in the news in 2022 will depend on where you are in the world, according to journalists we interviewed. When do you think it will end in your region? Tell us in the comment section and download our report to discover their responses

www.bairdscmc.com/media-trends-21

28/01/2021

𝐓𝐡𝐞 𝐌𝐞𝐝𝐢𝐚 𝐈𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰: 𝐅𝐨𝐮𝐫 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐒𝐭𝐞𝐩𝐬 𝐟𝐨𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬

When your organisation needs to get a message out fast, it's hard to beat a media interview. With the right outlet and the right timing, few other methods can reach and engage so many people so quickly.

https://bit.ly/2NoHN1p