Engage with Business Ltd.

Engage with Business Ltd. I am a Business Mentor, helping business owners remain resilient and focussed when facing the challenges and dramas of business

Helping people to start and grow businesses www.engagewithbusiness.co.uk

This year marks 20 years of Engage with Business.I started out in 1999 working as Kate Wilde, Business Adviser. What beg...
01/04/2026

This year marks 20 years of Engage with Business.

I started out in 1999 working as Kate Wilde, Business Adviser. What began as one to one advisory work soon grew into something bigger. I wanted to build a business, not just do the work myself. To grow a team, take on premises, and win contracts that would let us support more business owners in a meaningful way. That ambition became Engage with Business.

Over the last twenty years, Engage with Business has worked with hundreds of business owners. From start ups taking their first brave steps, through the difficult growth stages, to helping owners plan and deliver a successful exit.
We’ve supported family businesses, social enterprises, and organisations across almost every sector. The variety has been huge, and it’s the reason the work has never felt routine or predictable.

Engage with Business has changed shape over the years, as I have. What’s remained constant is the importance of trusted, honest conversations — and the responsibility that comes with being allowed into people’s business lives at moments that matter.
Twenty years on, I’m grateful for the work, the relationships, and the lessons along the way. It still feels like meaningful work — and that’s something I don’t take lightly.

Twenty years on, I’m proud of what Engage with Business has become, and still curious about where it goes next.

Running a small business can be incredibly rewarding, but it also comes with its fair share of challenges. Business owne...
12/02/2026

Running a small business can be incredibly rewarding, but it also comes with its fair share of challenges. Business owners often tell me that their biggest challenge is managing time effectively. Here are a few ideas to help you prioritise tasks and streamline your daily operations:

✔️ Start by defining your short-term and long-term goals - this will help you stay focused and ensure that your daily tasks align with your overall business objectives

✔️ Use the Eisenhower Matrix to categorise tasks based on their urgency and importance - this will help you focus on what truly matters and avoid getting bogged down by less critical activities

✔️ Allocate specific time slots for different tasks or activities throughout the day - this technique helps minimise distractions and ensures that you dedicate enough time to each task (I find colour coding on my Outlook calendar helps with this)

✔️ Don’t try to do everything yourself! Delegate tasks to your team members based on their strengths and expertise - this not only frees up your time but also empowers your employees

Remember, effective time management is an ongoing process that requires regular evaluation and adjustment. Stay flexible and open to new strategies to find what works best for you and your business.

Need more advice? Get in touch with me...

https://engagewithbusiness.co.uk/norfolk-peer-support-groups/

Why I chose to become a Business MentorCoach or Mentor, what’s the difference? The difference is subtle; however, I pref...
04/02/2026

Why I chose to become a Business Mentor

Coach or Mentor, what’s the difference? The difference is subtle; however, I prefer to be known as a business mentor; and here’s why....

A couple of years ago, I thought long and hard about how to provide the best value to people running small businesses. What did business owners need from me? What did I do that was useful to them?

I read through some of the feedback I had received over the years and read reviews that clients had written; most of the time, they needed someone to discuss their ideas with, to help structure their thought processes and give them the confidence to put plans into action. Strategic planning, advice and guidance are part of the mix, along with introductions to other professionals in my network when specific services are required.

I’ve always been a good listener and being a business mentor is very much about listening. My clients open to me, which is great because when I understand the basis of their decision making, I am in a better place to guide them. This is what mentoring is all about, it’s working much more holistically with a client to understand them and the challenges they face fully.

Learn more about me at https://engagewithbusiness.co.uk/norwich-business-mentor/

The Power of a Name in Business GrowthChoosing a business name can be surprisingly challenging. Having worked with many ...
27/01/2026

The Power of a Name in Business Growth

Choosing a business name can be surprisingly challenging. Having worked with many start-ups over the years, I’ve seen people lose sleep over finding the “perfect” name, while I’ve known others who simply choose the name of the street they were driving along and moved on quickly!

If you’re at this stage, it’s worth starting with the end in mind. If you plan to grow beyond your local area, avoid geographic limitations that could hold you back later. Thinking of franchising or selling in the future? Your name needs to be able to travel with those ambitions.

Consider what you want the name to convey:

• What values do you want it to express?
• Who is your ideal client?
• What makes your business stand out?

Short, memorable names are often best, and avoiding tricky spellings will save a lot of future frustration. Say it out loud, does it sound right? Then write it down as a potential domain name (no spaces!) to check it still works. A tagline can also help add clarity or personality.

This April marks 20 years since I founded Engage with Business Ltd. Before that, I worked as an adviser and mentor under my own name since 1999. But there came a point when I knew the business needed to grow up a little—its own identity, its own presence.

A good friend said, “Kate, think about how you work, your style, the way you engage with people and their businesses.” And just like that, Engage with Business was born.

https://engagewithbusiness.co.uk/

Most business owners have a clear sense of their values and what is important to them; however, defining these as our co...
22/01/2026

Most business owners have a clear sense of their values and what is important to them; however, defining these as our core values provides us with the fundamental beliefs and principles that will guide a business’s actions and decisions. They reflect what the company stands for and influence its culture, brand, and overall identity.

For small businesses, clearly defined core values can differentiate them from competitors and create a strong, cohesive organisational culture.

These values serve as the guiding principles that shape a company’s culture, inform its decisions, and drive its success. Understanding and defining core values has an impact on all areas of a business, including marketing and recruitment.

Learn more at https://engagewithbusiness.co.uk/the-importance-of-core-values-for-small-businesses/

Delegation - The Key to Business GrowthAt our latest “Those Who Lead” meeting, one topic dominated the discussion: deleg...
14/01/2026

Delegation - The Key to Business Growth

At our latest “Those Who Lead” meeting, one topic dominated the discussion: delegation—and why mastering it is essential for business growth. For many business owners, delegation is one of the biggest challenges. Common barriers include:

“No one else can do the job as well as I can.”
“I don’t have time to delegate—it’s quicker to do it myself.”

Sound familiar?

What Does Successful Delegation Look Like?
Delegation isn’t about dumping tasks or micromanaging. It’s about empowering others to take ownership while you maintain accountability.

You can:
✔️ Delegate an activity – You remain responsible for the outcome.
✔️ Delegate responsibility and authority – Allow someone to own the task, while you stay engaged, offer support, and motivate.

The Challenge:
Delegate without abdicating or interfering. Striking this balance is where true leadership shines.

Common Pitfalls:
Dumping – Offloading tasks you dislike without clear expectations leads to poor results and frustration.
Micromanaging – Constantly checking and suggesting “better ways” undermines trust and confidence.

Effective delegation frees you to focus on strategy, empowers your team, and drives growth. It’s not about losing control—it’s about building capability.

Do you want to develop your leadership skills and connect with other business owners?

Our “Those Who Lead” group is opening to new members in the New Year. If you’d like to join a community that shares insights, tackles challenges, and supports growth, send me a message or comment below to find out more.

https://engagewithbusiness.co.uk/norfolk-peer-support-groups/

Unlock Your Leadership Potential!The NEW Engage with Business Leadership Scorecard is a powerful tool designed specifica...
06/01/2026

Unlock Your Leadership Potential!

The NEW Engage with Business Leadership Scorecard is a powerful tool designed specifically for small business owners. It helps you assess your leadership strengths, identify areas for improvement, and track your personal growth over time.

By breaking leadership down into key competencies - such as communication, strategic thinking, team development, and financial control - the scorecard enables you to:

☑️ Gain a clear understanding of what effective leadership looks like

☑️ Benchmark your current skills against desired leadership traits

☑️ Focus on specific development areas rather than vague goals like “being a better leader”

Leadership development is a personal journey. The scorecard provides a practical framework to help you measure progress, uncover persistent challenges, and celebrate meaningful improvements.

Find out more at https://engagewithbusiness.co.uk/leadership-scorecard/

The start of the New Year is a busy time for business owners and directors as they work on strategic plans and set goals...
02/01/2026

The start of the New Year is a busy time for business owners and directors as they work on strategic plans and set goals for the coming year. Chances are, you did the same thing last year.

How many of your business and personal goals did you achieve in 2025?
If you didn’t achieve them all, you’re not alone. However, it’s important to understand why before you rinse and repeat this year.

Often, other things get in the way, priorities change, and time slips away. Before you know it, months have passed, and opportunities have fallen by the wayside.
The reality is that staying focused with clear direction and purpose on your own is challenging. It can be lonely at the top, with no one to share your thoughts and ideas with.

So, what are you going to do differently to ensure real progress this year?

What if you were part of a group of like-minded people also striving to successfully run a business? A group where you could find motivation and focus, helping to provide clear direction and purpose. A place where goals are regularly reviewed to keep you on track, adapt to changing priorities and circumstances and embrace opportunities as they arise.

Are you ready to make real progress this year? Join our ‘Those Who Lead’ group of business owners who are also striving for success. Gain the motivation, focus, and support you need to stay on track, adapt to changing priorities and seize new opportunities.

To find out more, please call Kate on 01603 406794 or email [email protected]

https://engagewithbusiness.co.uk/norfolk-peer-support-groups/

Introducing.... the Engage with Business Leadership ScorecardUnlock Your Leadership Potential:The Engage with Business L...
29/12/2025

Introducing.... the Engage with Business Leadership Scorecard

Unlock Your Leadership Potential:

The Engage with Business Leadership Scorecard is a powerful tool designed specifically for small business owners. It helps you assess your leadership strengths, identify areas for improvement, and track your personal growth over time.

Learn more at https://engagewithbusiness.co.uk/leadership-scorecard/

Santa’s Retirement PlanIt was the night before Christmas and the busiest time of the year for Santa, he was looking forw...
24/12/2025

Santa’s Retirement Plan

It was the night before Christmas and the busiest time of the year for Santa, he was looking forward to the evening when the presents had all been delivered, and he could relax.

The evening came, he sat in his big comfy armchair by the fireside stroking his beard and wondered how much longer he could carry on with the business of Christmas, time to retire, but it was easier said than done.

Life had been good, he had so much fulfilment in spreading joy throughout the world, delivering presents and bringing smiles to the faces of children as they open them on Christmas morning. But things had changed, children didn’t want the beautifully handcrafted toys he had always been so proud of. They wanted gadgets and gizmos, things that required batteries or an electrical supply. The only good thing about these gifts was that they tended to be smaller, easier to get into his sack and not nearly as heavy for his weary body to haul around.

He had created something very special but how much longer could he carry on, and more to the point what would happen to Christmas tradition without him?
Santa had been through this same thought process for several years now but the time had come for a solution to be found. He had to explore his options, he made a promise to himself that this was the year he would plan his retirement.

The next few weeks should have been a time of rest but Santa’s mind had been ticking over, and today was the day he would start to take positive decisive action. Despite his reluctance to embrace technology, Santa couldn’t deny that his computer and the internet gave him access to information that he wouldn’t otherwise have. After several hours of research, he felt much better placed to consider his options.

What he had always hoped for was for his son Ralph to take over the family business. This would make life easy. It would allow him to keep a hand in, to offer advice and guidance and make sure things were still done his way. But Ralph had other ideas, as a boy, he had travelled with his father and seen so many wonderful things, he had tasted adventure and now he wanted to explore the world and make his own mark.

He could sell the business to one of his competitors but his stomach turned at the thought of what Easter Bunny or Tooth Fairy might do to Christmas. He would have to give them access to information, his suppliers, his customer base and his accounts. Even then, with all this information they may choose not to go ahead, this made Santa even more uncomfortable. They certainly wouldn’t run the business from the North Pole, it’s far too cold for them, but if the business moved what would happen to his loyal elves and their families? No, this was simply not an option. But neither was closing the door and walking away.

Suddenly Santa came across something that took him by surprise, an option he had not considered until now, it was an article about a company where the employees had become owners of the business. He was aware of the Management Buyout model but this was different, this was Employee Ownership.

As he read on he could see similarities between the company described and his own business, he began to get very excited. Like him, the Founder had started and grown a very successful business over many years but had no one in the family to carry it on. The company was built upon strong principles with a community ethos and culture. They had not wanted to sell out to a competitor but saw employee ownership as a way of allowing his workers to benefit from future opportunities.
The more he read the more excited he became. There was a compelling business argument for choosing this option and somehow it felt comfortable. He found other case studies which talked about the impact of employee ownership, and he realised this was the model that John Lewis has been using so successfully for many years.

He read that employee ownership operates for the benefit of all the employees who contribute to the success of the business and involves them in key decision making. By involving the workers, there is considerable evidence to show how performance can be improved, they can be more resilient to economic uncertainty and it encourages greater employee engagement and commitment.

Santa sat back with a smile of satisfaction, he had found a solution. He picked up his phone and dialed the number of his Trusted Adviser, Kate Wilde. Kate had helped him sort out many of the muddles he found himself in, she is more than a Business Mentor, Kate has been a soundboard for some of his sometimes crazy ideas, has been the voice of reason and reassurance. Kate will guide me; she will help me retire.

https://engagewithbusiness.co.uk/norfolk-peer-support-groups/

How to Make the Most of Your Holiday DowntimeOnly a few days to go before most of us start to wind down for Christmas—a ...
22/12/2025

How to Make the Most of Your Holiday Downtime

Only a few days to go before most of us start to wind down for Christmas—a time to relax and enjoy precious moments with family and friends. But for many business owners, switching off can feel challenging when running a business is so intense.

If you find yourself getting restless and sitting back in front of your computer, here are a few productive ideas to make the most of this quieter period:

Review your business – In a world that changes so quickly, it’s essential to take a step back and assess every aspect of your business:

• Target market – Has it shifted? Do customers still want the same offering, or are they looking for something different?
• Marketing – Is it still effective, or are you relying on old strategies that worked in the past?
• Suppliers – Are they still meeting your needs at a competitive price?
• Employees – Do you have the right people in the right roles with the skills to perform at the level required?

Set your goals for the year ahead – And more importantly, share them with your team. Help them understand what you’re aiming for and get them on board with your vision.

Invest in personal development – What areas do you need to strengthen to stay ahead in today’s fast-paced world? How do you score as a business leader? Take the test with the Engage with Business Leadership Scorecard:
https://engagewithbusiness.co.uk/leadership-scorecard/

Final thought: The festive season is the perfect time to pause, reflect, and plan. Use this opportunity to recharge your energy and sharpen your focus for the year ahead. Small steps now can lead to big wins later—so why not start today?

Address

The Rectory, 3 Croft Lane
Norwich
NR105PP

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