Sterling Virtual Assistant Services - Clair Abrey

Sterling Virtual Assistant Services - Clair Abrey Welcome to Sterling Virtual Assistant Services. Calming your admin chaos.

17/06/2026

Have you ever stopped to wonder what actually happens to your waste once the bin lorry disappears down the road?

Today, thanks to a brilliantly organised and eye-opening tour arranged by and PSH Environmental we got to find out.

What quickly became clear is that PSH Environmental are so much more than a skip hire company. Their approach to waste management is innovative, forward-thinking and genuinely impressive.

The site is home to 798 solar panels, generating around 400kW of energy per hour, making them the first waste management company in the world to power an electric shredder using solar energy. An incredible 87% of the site's electricity usage is self-generated.

While the UK still has some catching up to do compared to countries across Europe with more established waste-to-energy systems, Daniel and his team have built strong partnerships to ensure as much material as possible is recovered and repurposed. Materials that cannot currently be recycled in the UK, such as certain textiles and plastics, are processed into Refuse Derived Fuel (RDF), baled and shipped to countries including Sweden, Belgium and the Netherlands, where they are used to generate energy locally.

The scale of the operation is remarkable, with around 240 bales produced each day and up to 28 tonnes loaded onto lorries for distribution. Wood waste is shredded and repurposed into products such as chipboard and biomass fuel.

One of my favourite discoveries was the on-site lagoon, holding around three million litres of water. As well as supporting local wildlife, the water is reused in processing operations, helping to wash soils and bricks. It's a brilliant example of working with nature rather than against it.

As someone who is passionate about reducing waste and being mindful of where our rubbish ends up, I found this visit fascinating. It was inspiring to see a local business continually pushing boundaries, finding innovative solutions and proving that waste doesn't have to be wasted.

A huge thank you to Daniel and the PSH Environmental team for sharing their knowledge and giving us a behind-the-scenes look at an industry that most of us rarely get to see

I always knew this day would come...But now it's here, there's a whole raft of emotions running through me.I was born wi...
22/04/2026

I always knew this day would come...

But now it's here, there's a whole raft of emotions running through me.

I was born with hip dysplasia. My femer is bent/curved and it went undiscovered until I was 7. In 1984, that was a big deal! No surgeon had done this kind of operation on a child of my age. My consultant had to go to Gt Ormond Street Hospital to find out how it was done. There was a 50/50 chance I'd never walk again.

But I did and the next 41 years have been a mixture of varying pain levels, things I just can't do and things I probably shouldn't have done, but I'm so bloody stubborn and determined, I did any way. I've led a very full and relatively active life and I feel very lucky that 50/50 really was a full 100.

Having been slightly abnormal all my life (explains a lot! 😂) I continue to be as I enter this next stage of my hip journey. I’ve had my own bespoke titanium hip made for me and today I venture into the theatre for a complex hip replacement with a leg length.

The outcome of this op feels hugely overwhelming for so many reasons. I'm incredibly grateful to my consultant for understanding that, when I walked into his room in April 2025 after my back had gone for the 4th time, he recognised that my body had reached breaking point and that I'd done everything I possibly could to prolong this moment.

So I'm signing off for 3 weeks while I focus on my recovery and physio. I look forward to seeing you on the other side - walking stick free and skipping everywhere I go 🤣

Ever looked at your to-do list and thought, ‘Interesting. So apparently I now do the jobs of six people’?One minute you’...
13/04/2026

Ever looked at your to-do list and thought, ‘Interesting. So apparently I now do the jobs of six people’?

One minute you’re the boss. The next you’re answering emails, juggling your diary, chasing admin and wondering when exactly you agreed to become Head of Everything.

That’s the bit everybody tends to ignore when running a business. The exciting ideas are lovely. The reality of keeping all the plates spinning, less lovely.

That’s where I come in….Hello 😊

I take care of the behind-the-scenes jobs that nibble away at your time, your focus and your patience. Admin, diary management, documents, blogs, newsletters, the lot.

Basically, I handle the bits that make you want to mysteriously lose Wi-Fi for the day.

You get more breathing room, more headspace and more time to actually do the work you love. Fancy that.

What’s the one task in your business you’d happily never do again? Pop it in the comments.

Lovely feedback like this never gets old.When you bring someone into your business it has to feel like the right fit.Tha...
06/04/2026

Lovely feedback like this never gets old.

When you bring someone into your business it has to feel like the right fit.
That’s why this kind of testimonial means so much.

It’s NEVER just about diary management, meetings or keeping workflows moving.
It’s reading the room, handling people well, picking up on the details and understanding the tone, values and standards that matter to you.

Support should not create more work, it should make everything feel lighter.

If you’re at the point where you need someone proactive, thoughtful and trusted by your side, this is exactly the kind of difference the right support can make.

30/03/2026

I might be new to you, but I’m not new to this.

I’ve been running my VA business for 4.5 years with an PA/EA/admin background of over 2 decades. Supporting business owners and incredible humans.
Holding everything together quietly and properly.

You might have only just found me. That’s fine. We all start somewhere.
But please know, this isn’t a hobby phase or side hustle. This isn’t a “let’s see how it goes” moment. This is an experience. A process. With care, boundaries and skill.

If you’ve been watching quietly and wondering whether I’m established enough, experienced enough, steady enough…Oh, I am!

Sometimes the right support isn’t about who’s loudest. It’s about who’s consistent.

If you’re new here, come and say hello. Tell me what you do and what’s currently taking up too much of your headspace. Let’s see if we’re a fit.

Drop a 👋 in the comments or send me a message and let’s start a conversation. I love a brew and a natter.

- A warm pink toned image of a white mug filled with tea or coffee sitting on a windowsill. Rain droplets are visible on the window, with blurred red and orange lights glowing outside, creating a cosy atmosphere. White text across the top reads, “I might be new to YOU, but I’m not new to this…I’ve been here 4.5 years! Come say hi, let’s have a chat.” A small pink square logo at the bottom of the mug reads “Sterling Virtual Assistant Services.”

24/03/2026

Brilliant morning enjoyed with 35 other Norfolk businesses at the amazing reserve.

Another successful networking meeting ✅️

You’re not actually scared of outsourcing.You’re scared that nobody will care about your clients, your reputation, your ...
23/03/2026

You’re not actually scared of outsourcing.

You’re scared that nobody will care about your clients, your reputation, your standards, your business the way you do.

That someone will miss the nuance.

Send the wrong tone.

Forget the detail that matters.

Drop the ball in a place that feels personal.

I completely understand that. I outsource areas of my business too. It's worrying, especially if you’ve built this from scratch. Your work holds people’s stories, their trust, their vulnerability.

BUT…

Outsourcing, when done properly, isn’t about handing over and hoping for the best. We build a partnership with you. We understand your industry, your compliance, your pace and your values. We treat your business like it matters, because it does.

Care is not a nice personality trait to have. It’s a standard. And standards can be matched.

If fear of losing control is the only thing holding you back, let’s talk about it.

Comment CARE if this hit a nerve, or send me a DM and tell me what you’re most worried about when it comes to outsourcing

- photo of a woman with short grey hair and glasses standing against a deep blue background. She is wearing a short sleeved olive green blouse and looking slightly to her left with a calm expression. Large pink text on the right side reads, “You’re NOT scared of outsourcing…You’re scared I won’t care like you do!” At the bottom in smaller turquoise text it says, “And here’s why you’re wrong…” with a small arrow pointing downward.

Most new businesses have heard the words ‘Know, like and trust’. How ‘people buy from people’.But what we don’t talk abo...
12/03/2026

Most new businesses have heard the words ‘Know, like and trust’. How ‘people buy from people’.

But what we don’t talk about enough is why those words matter.
People don’t make decisions from a spreadsheet.

They make them from a feeling: relief, safety, resonance, the sense that someone finally understands the weight they’re carrying.

That’s why small business owners don’t outsource because they ‘can’t do it themselves.’

We outsource when we meet someone who feels safe enough to hand things over to.

Know - like - trust isn’t a marketing trick.

It’s a nervous system response.

And when a VA shows we care about your business as much as you do, logic simply catches up with what your body already knew.

If you’re ready to work with someone who values know – like – trust as much as you do, let’s talk about what support could actually feel like for you. Pop me a DM.

- A portrait of a smiling woman with short, grey hairt. She is positioned slightly angled to the side but looking directly at the camera with a warm, approachable expression. The image has a blue colour overlay, giving it a calm, branded feel. Across the centre of the image is a rounded pink text box with bold pink lettering that reads: “We buy with emotion. Then logic makes it make sense.”

I’m still smiling about this one 😊On Saturday, I had the absolute pleasure of speaking at an International Women’s Day e...
09/03/2026

I’m still smiling about this one 😊

On Saturday, I had the absolute pleasure of speaking at an International Women’s Day event at the as part of an incredible panel for “Brand and Deliver, Why Brand is at the Heart of Business Success.”

It was beautifully run by Kathy Ennis who I was proud to share the stage with, alongside Lucy Barrett - Style Coach™ and Natalie Nabi .marketing.uk with support from Julie Cleminson at the BIPC and . The energy in the room was truly something special.

We talked about brand - properly. Not just logos and colours, but the foundations. The confidence. The perception. The way your brand influences who you attract, what you charge, how you feel, how you show up, and how you deliver.

My talk was about 'Brand before burnout - the art of successful outsourcing'. How when burnout creeps in it shows through missed follow ups, inconsistent communication and that constant feeling of being behind.

Outsourcing is not just about growth. It protects the experience your clients have with your business.

What I loved most was the room. The support. Women building businesses from the very beginning to holding established careers. They were backing themselves. We engaged in honest conversations and we all walked away with something practical to hold on to.

I left feeling really supported, proud, grateful and inspired. What a brilliant day!

Bianca Mortimer Sue Potter Ruth Chapling Sarah Thompson Karen Espley - The Ops Department Caroline Vermeulen

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Norwich

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm

Telephone

+447787118881

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