Sterling Virtual Assistant Services - Clair Abrey

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Sterling Virtual Assistant Services - Clair Abrey Welcome to Sterling Virtual Assistant Services™. Calming your business admin chaos.

I bet you 10 quid and a cuppa that nobody woke up this morning thinking, ‘Ooooh, I can't wait to catch up on my admin!’N...
26/10/2026

I bet you 10 quid and a cuppa that nobody woke up this morning thinking, ‘Ooooh, I can't wait to catch up on my admin!’

Nobody. Absolutely nobody.

You've got emails to answer, invoices to send, appointments to book and a to-do list that's somehow breeding overnight.

And just when you're getting somewhere, another email lands.

Lovely.

The trouble with admin is that every little job sounds harmless enough.

‘It's only a quick email.’
‘I'll just send that invoice.’
‘That'll take five minutes.’

Next thing you know, it's lunchtime, you've completed 47 tiny jobs and achieved precisely NONE of what you planned.
Meanwhile, I'm one of those strange people who genuinely LOVES admin.

Messy inbox? Yes please.
Diary needs sorting? Absolutely.
Invoices? Send them my way!

So, what's the ONE admin job you'd happily hand over tomorrow and never think about again?
Bonus points if it's been on your list since 2023. 😂

A grey haired woman, smiling enthusiastically with her hands raised. She has short hair and wears a black top. Bright pink text reads, ‘I bet you...10 quid and a cuppa you don’t go to work Monday’s happy there’s admin to do…’ A large pink speech bubble at the bottom reads, ‘I do!’ The background is white with turquoise and dark blue decorative shapes.

22/10/2026

When I need to be worrying about my own back end first! 🤦‍♀️😂

Today’s networking involved a lot of laughs, a lot of balloons and, apparently, me ending up on the floor! Slightly ironic when my 60-second pitch has become famous for me looking after the back-end admin in someone else's business 🤦‍♀️😂

Six months post-hip replacement and thankfully no lasting effects from this morning's escapades, and an added bonus: it's got the fear of falling over out the way!! I'd have posted a close-up of my face (it's truly hilarious!) but that doesn't need a place on social media 😂

A really fun morning with a brilliant bunch of local businesses. Networking really doesn’t have to be stiff or serious - my hip certainly proves that! 😂

A huge thank you to from Claire Carney Flowers and Balloons and Jacqueline Silver and Oscar Byass from at Keswick Hall for collaborating with BLN this morning.

And thanks to all those who came along and joined in the fun...

Amy
Caroline
Chloe - Carrstone
Damon
Meg and Kirsty
Kate
Lucy
Neil
Rachael
Rachel
Ruth and Arran
Sam
Sapphire
Sue
Tammy .tammy.p
Peter
James
Davina
Kami
Suze
Lindsay

08/10/2026

What. A. Day!

The B2B event has finished so now I've finally had my first cup of tea of the day and sat down to rest my weary feet, I can take a moment to look back on a really awesome day.

The team talked to SO many amazing people and the support for BLN was fantastic! The stand was non-stop!

I can't list everyone who I had the pleasure of talking to or taking a selfie with 😂 my brain just won't allow me at this point in the day 🥴 but if you came to see us and had a chat, we are so grateful!

Firstly, a huge thanks to the team....

...for all their hard work on the stand today and to Lindsey for our social media video.

Thanks to our members who stood with us on the stand... Sam
Joe
Rachael Laura James Rachel Caroline

And another big thanks to all those who contributed to our incredible prize draw hamper!!



Someone is going to win one heck of a gift!

I feel so lucky to be a part of something really special with the BLN team and the surrounding Norfolk business community ❤️

There comes a point in business where doing everything yourself stops being impressive and starts being really, really i...
05/10/2026

There comes a point in business where doing everything yourself stops being impressive and starts being really, really inconvenient.

Usually somewhere around the time you’re answering an email while eating lunch, checking invoices from the sofa and remembering at 10.47pm that you never replied to that person from Tuesday.

You CAN keep doing it all.

But you don’t actually have to.

Virtual assistant support can be as simple as taking a handful of regular jobs off your plate.

Managing the inbox.

Keeping the diary straight.

Following people up.

Sorting documents.

Keeping track of invoices.

Making sure the small-but-important jobs actually happen without you having to carry them around in your head all week.

You still run your business.

You still make the decisions.

You just don’t have to personally touch every single task that keeps it ticking over.

And frankly, your brain probably has better things to do.

If you’ve been thinking, “I could really do with another me”, you probably don’t need another you.

You might just need the right VA.

Fancy a chat about what you could hand over? Send us an message and we could be starting before the end of the day!

: A promotional graphic for Sterling Virtual Assistant Services. Clair stands on the right wearing glasses and a patterned blouse, with a laptop in front of her. The left side lists examples of virtual assistant support available to business owners.

You know that innocent little sentence:“I’ll just quickly check my emails.”Famous last words.Because you open your inbox...
28/09/2026

You know that innocent little sentence:
“I’ll just quickly check my emails.”

Famous last words.

Because you open your inbox to answer one message and discover another that needs checking against the diary.

So you open the diary.

Then remember you needed to send someone a document.

While looking for the document, you spot the invoice you meant to chase yesterday.

You send that.

Then an email notification pops up.

And forty-five minutes later you’ve somehow rearranged Thursday, updated a spreadsheet and forgotten what you originally opened your laptop to do.

Business admin has a sneaky habit of doing that.

It isn’t always one enormous, horrifying job.

It’s twenty-seven tiny ones constantly asking for your attention.

Which is exactly why handing some of them over can make such a difference.

Imagine opening your laptop and knowing the inbox has already been checked, the diary is organised, follow-ups have been sent and those irritating little loose ends aren’t sitting there waiting for you.

What could you actually get done with that time back?

: A white, pink and turquoise graphic featuring Clair on the right. Large text reads “It only takes 2 minutes to become sidetracked”, with smaller sections illustrating how quickly small admin tasks can interrupt focused work.

24/09/2026

There was a real buzz at today's Buy Local Norfolk networking meeting ay Wymondham Rugby Club. So much smiling, so many conversations 😍

There’s a lot happening behind a business that customers never see.They see the finished post.The confirmed booking.The ...
21/09/2026

There’s a lot happening behind a business that customers never see.

They see the finished post.

The confirmed booking.

The email that gets answered.

The invoice that arrives.

The beautifully organised calendar.

What they don’t see is somebody remembering that Janet still hasn’t replied, Tuesday’s meeting needs moving, the invoice from last month is still outstanding and that document called FINAL-v6-ACTUALFINAL really ought to be filed somewhere sensible.

And if that somebody is currently you?

You might be spending an enormous amount of your working week keeping the business running rather than actually growing it.

That’s the funny thing about admin.

When it’s being done well, nobody notices it.

They simply experience a business that feels organised, responsive and easy to deal with.

That’s exactly how it should be.

A good VA isn’t there to become the face of your business.

We’re behind it, keeping things moving while you get on with being very good at the thing people actually hired you for.

Be honest, how much of your week disappears into “quick little admin jobs”?

: A dark blue promotional graphic featuring Clair seated on the left. Large pink text reads “Behind every successful business”, with supporting copy about the person working behind the scenes to keep a business running smoothly.

You started your business because you were good at something.Really good at it, actually.Then somewhere along the way yo...
14/09/2026

You started your business because you were good at something.

Really good at it, actually.

Then somewhere along the way you accidentally also became the receptionist, diary manager, invoice chaser, email sorter, spreadsheet updater, customer service department and Chief Finder of That Thing You Definitely Saved Somewhere.

Funny how nobody puts that bit in the “start your own business” brochure.

And while none of those jobs necessarily take all day individually, together they nibble away at it.
Ten minutes answering emails.

Twenty minutes moving appointments around.

Another fifteen checking who still hasn’t paid.

Then suddenly it’s 4pm and the thing you actually wanted to work on is still sitting there untouched.
That’s where a VA comes in.

Not necessarily to swoop in and take over your entire business, but to quietly remove the jobs that keep pulling you away from the work only you can do.

What’s the ONE admin job you’d happily never do again?

Tell me below. I’m genuinely curious.

: A promotional graphic featuring Clair, a grey-haired woman wearing glasses and a teal top, standing behind a laptop. The graphic explains that business owners did not start their businesses to spend their lives doing admin, alongside a list of virtual assistant support services.

Address

Norwich

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm

Telephone

+447787118881

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