Service Advisor Academy

06/10/2026

I’ve got a few final spaces remaining on my one-day, IMI-accredited course: Driving Profit Through Your Front of House

📅 19th and 20th October

This course is designed for service advisors, front-of-house teams and garage owners who want to get more from the opportunities already coming through the door. We’ll be looking at how your front of house can:

✅ Increase average invoice value
✅ Improve authorisation and sales conversations
✅ Make better use of vehicle inspections
✅ Improve workshop efficiency and utilisation
✅ Protect profit and reduce missed opportunities
✅ Deliver a better customer experienceIt’s a practical day with plenty of real-world examples that your team can take straight back into the business.

I’ve only got a couple of spaces left across these dates.👇

Please see the booking links below to secure your place:
19th October: https://app.serviceadvisor.academy/book/89297907-5a87-4b60-9653-b993254bd5e5
20th October: https://app.serviceadvisor.academy/book/c5247696-5853-47da-9a29-487041406442

01/10/2026

The Service Advisor Academy has been featured in The Institute of the Motor Industry (IMI)’s latest Centre Spotlight.

Seeing the story of the Academy written down like this has made me stop and reflect on just how much has happened over the last year. I created the Academy because I genuinely believe the service advisor role is one of the most influential roles in an automotive business. We impact the customer experience. We influence workshop efficiency. We protect profitability. We build trust and long-term customer relationships. And yet, so many people still describe themselves as “just a service advisor.”

Changing that mindset and giving advisors the confidence, knowledge and skills to recognise the impact they have is exactly why the Academy exists.

The feature also talks about something incredibly important to me Ben Automotive Industry Charity and why I’ll be running the Chicago Marathon for them in just 10 days’ time.

To see the Academy, my own journey in automotive and my fundraising for BEN all brought together by the IMI feels pretty special.

A huge thank you to the The Institute of the Motor Industry (IMI) for shining a spotlight on what we’re building. And to every garage, partner and service advisor who has supported the Academy so far, we’re only getting started. ❤️

Read the full Centre Spotlight here:

From the Automotive Industry to the Chicago MarathonThis month's Centre Spotlight is all about Service Advisor Academy launched by Emma Lindley FIMI with the

29/09/2026

Work smarter, not harder. 👏

Being a great Service Advisor isn’t about running around all day putting out fires. It’s about staying one step ahead.

Be proactive.
Know what’s coming into the workshop.
Spot potential bottlenecks early.
Check you’ve got the information you need.
Look for opportunities before the vehicle even arrives.
And review tomorrow’s jobs before tomorrow becomes today.

A little preparation can be the difference between a front of house that feels constantly reactive and one that feels completely in control.

The best Service Advisors don’t just manage the day, they lead it. 🚗💨

29/09/2026

📍 NEWCASTLE – THE SERVICE ADVISOR ACADEMY IS COMING TO YOU!

Are you based in Newcastle or the surrounding areas?

For the first time, I’ll be bringing the Service Advisor Academy to Newcastle for one day only, delivering our IMI Accredited course:

🎓 Driving Profit Through Your Front of House

This practical one-day course is designed specifically for service advisors and front-of-house teams, focusing on the areas that can make a real commercial difference within your garage:

🔧 Workshop efficiency & utilisation
💷 Increasing average invoice value
📈 Identifying and converting opportunities
🗣️ Customer communication & authorisation
⭐ Delivering a stronger customer experience
💡 Creating a more commercially focused front of house

If you want to develop your service advisors, increase profitability and get more from the opportunities already coming through your workshop, this course is for you.

📍 Newcastle
🎓 IMI Accredited
⏰ One day only
📆 Wednesday 9th December

👇 Spaces are limited – follow the link below to book your place.

24/09/2026

A lovely package arrived from Ben - Support for Life this morning, full of information and resources that i'll now be giving to every candidate who comes the the Service Advisor Academy.

I want every candidate to know that if they are struggling, you don't have to struggle alone, and you don't have the rely solely on your employer for support.

Ben Automotive Industry Charity exists specifically to support people who work in the automotive industry. Whether some needs help with their mental health, wellbeing, finances or simply doesn't know where to turn, they can reach out the Ben directly and confidentially.

Service advisors do an incredible important and sometimes stressful job and although training people to perform better matters, making sure they know there's support there when life gets difficult matters too.

17/09/2026

Driving Profit Through Your Front of House – 29th September

Your Front of House team influences far more than just the customer experience.

They influence your average invoice value, workshop efficiency, utilisation, authorisation rates and ultimately your profitability.

Our IMI Accredited one-day course, Driving Profit Through Your Front of House, gives Service Advisors practical tools they can take straight back into the business.

Throughout the day we cover:

🔧 Maximising workshop efficiency & utilisation
💰 Increasing average invoice value
📞 Selling before the customer arrives
💬 Communicating additional work confidently
📈 Understanding the KPIs Front of House can influence
🔍 Identifying operational leakage
🤝 Creating a brilliant customer experience while driving profitability

The focus isn’t on becoming a pushy salesperson.

It’s about understanding that sales is service — creating value, communicating confidently and helping customers make informed decisions.

📅 29th September 2026
📍 Nottingham
💷 £360 + VAT per person
🏆 IMI Accredited

Places are available now 👇
Book directly using the link in the comments

16/09/2026

07/09/2026

07/09/2026

🚨 NEXT ONE-DAY COURSE – 29TH SEPTEMBER 🚨

Our next Driving Profit Through Your Front of House one-day training course is now open for bookings!

If you want your front of house team to become more confident with customers, improve authorisation and better understand how their role impacts workshop profitability, this course is for them.

During the day we’ll cover:

✅ Average Invoice Value
✅ Authorisation conversations
✅ Vehicle inspections and communicating value
✅ Workshop efficiency and utilisation
✅ Better booking and diary control
✅ Customer experience
✅ Selling without feeling salesy
✅ Practical processes you can take straight back into the garage

This course has been built from the full Service Advisor Academy programme and focuses on what actually works in a busy garage environment.

📅 29th September
📍 Nottingham
⏰ 9:00am – 3:30pm
💷 £360 + VAT per delegate

Perfect for Service Advisors, Front of House teams, Service Managers, Workshop Controllers and business owners.

https://app.serviceadvisor.academy/book/3d000321-d32e-40ef-a7b8-20e4e59db94a