Service Advisor Academy

12/06/2026

🚨 Final Call for Cohort 4 🚨

We're now approaching the final week for onboarding into the next Service Advisor Academy cohort, starting on the 25th and 26th of June.

We already have candidates from a variety of job roles booked onto the programme, all with the same goal: improving customer experience, increasing workshop performance, and developing the skills needed to lead from the front.

The Service Advisor Academy is a 12-month development programme designed specifically for front-of-house professionals in the automotive industry, combining face-to-face training, webinars, online learning, practical assignments, and peer-to-peer networking.

If you've been considering investing in your service advisor, front-of-house team, assistant manager, workshop controller, or even yourself as a business owner, now is the time to get involved.

📅 Cohort 4 starts: 25th & 26th June
📍 Nottingham
🎓 IMI-accredited programme
🤝 Join a growing community of ambitious automotive professionals

Comment below or send me a message if you'd like a quick chat about how the Academy could work for your business.

01/06/2026

I’m excited to be speaking at the UK Garage & Bodyshop Event on 4th June, sharing why we need to stop viewing Front of House as an administrative function and start treating it as the commercial operation it truly is.

In my session, I’ll be exploring:

✔️ How Front of House impacts workshop efficiency
✔️ The link between customer experience and profitability
✔️ Why authorisation conversations matter more than ever
✔️ Practical ways to increase AIV without becoming “salesy”
✔️ How the right processes create better results for customers and teams

If you’re attending the event, I’d love to see you there and say hello! 👋

17/05/2026

22/04/2026

At this year’s 1TEC Auto Hub Connect event Emma Lindley, founder of the Service Advisor Academy, will be exploring how you can drive success through your Front of House team.

We’re thrilled to have Emma joining us at this year’s event, sharing her experience and expertise on delivering results through improving customer experiences.

Our Silent Conference is a new addition for our 2026 event and will allow attendees to choose from themes that matter most to their business, tuning in through headphones in a smaller group setting focused on high-impact learning 🎧.

20/04/2026

This Thursday inside the Service Advisor Academy (Cohort 1), I’m joined by automotive diagnostics specialist Alistair Finch, MD of Cotswold Automotive Diagnostics & Training Ltd.

Ali brings years of hands-on diagnostic experience from across the trade. He sees first-hand where things go wrong, not just on the vehicle, but in the communication between the workshop and front of house.

Most delays, misdiagnosis, and lost profit don’t come down to capability… they come down to information.

In this session, we’re talking about:

🟣 What technicians actually need from service advisors to diagnose efficiently
🟣 Where job bookings break down and cost time and money
🟣 How better information leads to faster, more accurate repair decisions
🟣 The real link between communication, efficiency, and profitability

For the candidates, this is a chance to hear directly from someone living and breathing diagnostics every day, and to see the workshop from a completely different perspective.

Where do you see the biggest disconnect between front of house and the workshop?

02/04/2026

Cohort 4 is officially open… 🚀

We’re now onboarding for the next intake of the Service Advisor Academy, starting this June.

The first training dates are now live, with the option to join us on the 24th, 25th or 26th of June.

Spaces are already starting to fill, and it’s great to see so many garages continuing to invest in their front of house teams.

If you’re looking to elevate your FOH, build confidence, and drive real commercial results through your advisors…

Drop me a message and we can arrange a call to see how the Academy could work for you.

Let’s keep raising the standard.

11/03/2026

Welcome to the Service Advisor Academy page.

The Service Advisor Academy is a structured training programme designed specifically for service advisors and front-of-house teams working in independent garages.

The programme focuses on developing the skills needed to manage the customer journey, improve workshop efficiency and communicate technical work clearly to customers.

Alongside in-person training modules, candidates also have access to online resources, webinars and a network of other advisors working in the industry.

This page will be used to share updates from the Academy, training insights and ideas that can help front-of-house teams and garage owners strengthen this area of their business.

You can find out more about the Academy at
serviceadvisor.academy