Rachel Birch

Rachel Birch A digital agency owner, trainer & consultant, turning the agency model on its head by helping busine

If you missed my last session with Digital City Festival talking all things Generative Search (SGE), I'll be joining The...
09/05/2024

If you missed my last session with Digital City Festival talking all things Generative Search (SGE), I'll be joining The Marketing Meetup community in Liverpool on the 4th of June to share how SGE is impacting digital businesses!

There's lots to discuss, so come join us, say hello, and let's get strategising! 🎟️

https://bitly.cx/OA6ht

12/04/2024

As you'll be aware, with the rollout of SGE, we are seeing some of the biggest changes to Google's algorithm since the Penguin update over 12 years ago! 📊

To help you prepare for these changes, I'm excited to announce that on Wednesday, I'll be speaking at the Digital City Festival, uncovering the data and insights we've discovered so far, whilst discussing our niche-specific predictions for ecomm sites 🧑‍💻

This session will include key takeaways, actionable tips & strategies 📈

For more information on preparing for SGE, book your spot here: https://bitly.ws/3hUJA 🎟️

16/05/2022

Delighted to announce that House Digital has been listed as a finalist in The Drum Awards in the Re-brand / Re-launch Strategy of the Year category! 🏆

Wish us luck and keep your eyes peeled for the result on 15th June! 🤞



We are so pleased to have been shortlisted in the Small Digital Agency of The Year category at this year's Prolific Nort...
13/04/2022

We are so pleased to have been shortlisted in the Small Digital Agency of The Year category at this year's Prolific North Champions Awards! 🏆 🌟

I'm incredibly proud of the whole team at House Digital for the outstanding work they continuously produce that results in moments like these! 🤞

Bring on 26th May!

26/11/2021

What is A/B testing and how can you utilise it? 🤔

Putting it simply, A/B testing is testing two different variables to see which is the most effective at accomplishing your goal, such as generating leads or conversions.

Here are 4 A/B tests to try...

• Call to actions 📣
• Email subject lines
• Length of copy
• Creative type - static image, animations, videos 📸

Sometimes just the smallest change can make the world of difference!



12/11/2021

How hard are you making it for clients to find you? Are you answering the questions that people are asking?

Your SEO should get you in-front of people who don't know you yet, as well as those that are ready to buy.

Make sure that your organic strategy targets these 3 type of searches:

🔍 Information searches - "How to create a digital marketing strategy"
Branded searches - "House Digital digital marketing"
🛍️ Ready to buy - "Digital agencies near me"

Create content that appeals to these 3 audiences to help searchers find you. ✅

08/11/2021

For as long as digital marketing has been around, and that I can remember, digital agencies and in-house teams have operated as two separate entities, with a very much "us and them" attitude. 🙅‍♀️

One of the MANY reasons I'm so excited about House Digital is bringing in-house and agency methods together.

With our 'blended' approach, we plug any gaps in your existing skill set with our agency expertise, but provide plenty of support and training along the way to help you stand on your own two feet. 🌟

28/10/2021

When it comes to creating video ads, you only have 3 seconds to capture your audience's attention before they carry on scrolling. ⏰

Create video ads that will engage your audience and stop them in their tracks with these 3 top tips:

• Get personal - Appeal to your audience with a situation they can immediately relate to
• Create suspense - Reveal a little but not too much, people will carry on watching if they want to find out more
• Deliver bitesized nuggets of information - 3 seconds isn't long at all, so get straight to the point. 📽️



18/10/2021

It's move in day!

Welcome to our beautiful new home - HOUSEDIGITAL.CO.UK

Come on in, sit down, and we'll pop the kettle on. Whether you're looking for home maintenance, top to bottom renovation, or traditional outsourced services - House is the home of digital transformation. 🏡 💫

We're a bunch of friendly faces who are keen to meet the neighbours. Visit HouseDigital.co.uk and let us know what you think in the comments below. 😄




14/10/2021

Digital marketing has a new home and so do we!

We are very excited to introduce... HOUSE DIGITAL. 🏠

It's time to wake up, shake up the typical agency model, and bring our skills into our client's houses.

Our goal is to deliver long-term success by helping our clients to do the right amount of work in-house, saving marketing spend for them to outsource what they really need to.

The future of digital marketing is upon us, and we plan to be one step ahead of the curve. 💫

Watch this space - we can't wait to share more with you.

13/10/2021

58% of senior digital marketers say that growing in-house skill is extremely desirable to them. Brands want greater control, more agility, and better value for their digital. 💻

We're all about digital transformation, including our own. There's exciting times ahead for our agency! 👀






























Address

Unit 12 Swordfish Business Park
Ormskirk
L408JW

Telephone

+447525052493

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