17/10/2026
“We can’t afford Google Ads.”
We hear it a lot from small businesses. So here’s a real example.
Roomscape Shutters, a family-run business in Huddersfield, have spent under £1,000 a month in total on Google Ads since 2023. That budget has brought in 538 conversions.
The secret isn’t spending more. It’s spending carefully:
→ Targeting only the areas they actually cover
→ Focusing on searches from people ready to buy, not browse
→ Cutting what doesn’t turn into paying jobs, even when it looks good on a dashboard
Paul’s words: “The enquiries were turning into jobs on a more regular basis.”
Modest budget. The right strategy. Real results.
Full case study, including the customer who found them through ChatGPT:
https://www.weoptimise.ai/post/roomscape-shutters-case-study
538 conversions on under £1,000 a month, plus a customer found through ChatGPT. How we helped Roomscape Shutters grow.