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engage Engage with consumers. Protect your brand. Deliver a unique experience.

What does customer loyalty mean to you? What are the five stages of customer loyalty and retention? Join us as we explor...
04/10/2021

What does customer loyalty mean to you? What are the five stages of customer loyalty and retention? Join us as we explore these questions in detail and examine how you can do more and be more for your customers.

What are the 5 stages of customer loyalty? Take a look at how to retain customers and foster profound levels of loyalty from your consumer base.

Experiential marketing is all about creating great times and great experiences for your audience and tying your brand id...
27/09/2021

Experiential marketing is all about creating great times and great experiences for your audience and tying your brand identity to this.

Learn from our latest article how you can leverage tech to make this happen.

What is an experiential marketing campaign? This means fostering engagement through exciting events and experiences for your audience.

How has COVID changed retail? It seems that changes in the market will be profound and long-lasting, reshaping the indus...
20/09/2021

How has COVID changed retail? It seems that changes in the market will be profound and long-lasting, reshaping the industry, perhaps forever.

Discover more in our latest article.

How will retail change after COVID? Learn about profound shifts in the industry in our latest article.

What are the next steps for the automotive aftermarket industry? What automotive aftermarket trends can we expect for 20...
13/09/2021

What are the next steps for the automotive aftermarket industry? What automotive aftermarket trends can we expect for 2021 and beyond? How can the industry protect itself against counterfeiters?

We explore these in more detail in our latest article. Take a look and learn more.

The automotive aftermarket industry is vulnerable to counterfeiting and fraud. Learn more about how digital solutions are helping to fight fraudsters.

QR codes are revolutionizing marketing, but this is not happening by accident! Instead, it is the work of innovative bus...
09/09/2021

QR codes are revolutionizing marketing, but this is not happening by accident! Instead, it is the work of innovative businesses and forward-thinking marketers who are bringing about this change.

Take a look at some of these innovators at work and decide how you will use QR codes in your next marketing campaign.

How to use QR codes in your marketing campaigns? Take inspiration from some of these innovators

What is remarketing? This discipline is all about bringing back leads and customers who may have otherwise been lost to ...
30/08/2021

What is remarketing? This discipline is all about bringing back leads and customers who may have otherwise been lost to churn and building profound client relationships in the long term.

Learn more about this and why a remarketing strategy is so useful to your business in our latest article.

What is remarketing? How can the right remarketing strategy drive revenue, and more, for your business? Learn about this in our latest article.

It's true to say that marketing myths are killing businesses!We want to put this right. Join us as we explore 8 product ...
23/08/2021

It's true to say that marketing myths are killing businesses!

We want to put this right. Join us as we explore 8 product marketing misconceptions that are plaguing marketers in 2021 and beyond. It's time to separate myth from reality.

Marketing myths are killing businesses. We take a look at 8 of the most common product marketing misconceptions in 2021 and beyond.

For consumers, learning how to spot counterfeit components and products when they shop online is crucial. But how is thi...
16/08/2021

For consumers, learning how to spot counterfeit components and products when they shop online is crucial. But how is this done exactly? Original vs. fake electronics sometimes represents a conundrum for shoppers — do they opt for low prices on a fake item, or do they stick with the real thing? This should be no choice at all, as the negative aspects of fake electronics far outweigh the positive.

In our latest article, we provide five techniques that consumers can use to say safe. Take a look and learn more.

How do you spot counterfeit electronics components and products? In our latest article, we examine some useful techniques for keeping consumers safe.

What are the most counterfeited items in the world right now? What kind of impact are these items having on the global c...
09/08/2021

What are the most counterfeited items in the world right now? What kind of impact are these items having on the global community? We examine this in our latest article.

The numbers that we are seeing in terms of counterfeited products are mind-boggling. However, all is not lost. Take a look at the article and learn more about this and how digital technology and education can make the difference.

What are the most counterfeited products in the world right now? What impact do these most faked products have? Take a look in our latest article.

How bad is the problem of fake car parts? What can your business do to protect your customers and other users? Take a lo...
02/08/2021

How bad is the problem of fake car parts? What can your business do to protect your customers and other users? Take a look in our latest article.

How bad is the problem of fake car parts? Learn more about this and how to protect your customers in our latest article.

What is mobile marketing, and what does it mean to your business? As smartphone pe*******on increases right across the g...
26/07/2021

What is mobile marketing, and what does it mean to your business? As smartphone pe*******on increases right across the globe and search engines and content platforms move toward a mobile-first stance, mobile marketing is something your business needs to be on top of.

We examine this more closely in our latest article. We discuss the latest mobile marketing trends driving the field forward and consider how you can harness these within your own setup. Take a look and find out more.

What is mobile marketing, and what mobile marketing strategies does your business need to excel? Take a look.

Branding vs marketing — what's the difference, and which option wins? Well, perhaps the answer is not quite so simple as...
19/07/2021

Branding vs marketing — what's the difference, and which option wins? Well, perhaps the answer is not quite so simple as all that. In fact, branding and marketing are both necessary for your business. But how do you structure your strategy, and how do you get the best out of branding, marketing, advertising and sales?

Branding vs marketing. What's the difference between these two terms, and how can your business get the best out of your strategy?

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