08/09/2026
Last week, Bank of England Governor Andrew Bailey warned of the “very, very substantial” structural challenges facing Britain.
Rising debt. Weak productivity. An ageing population.
By 2034, another 1.8 million will reach pension age. The number aged 85 and over is expected to double by 2049.
And it’s happening worldwide.
The message from governments is clear:
We must work for longer.
Pay tax for longer.
Build bigger pensions.
Remain economically active into our sixties and beyond.
THERE’S JUST ONE ENORMOUS PROBLEM.
Thousands of experienced Gen X women are trying to do that. Yet gendered ageism and AI recruitment are keeping too many of us from getting through the door.
We’ve spent 25 or 30 years building careers, leading teams, growing businesses and steering organisations through restructures, recessions and tech revolutions.
We mastered floppy disks, fax machines, BlackBerrys, Zoom and now AI - without so much as an instruction manual.
And still, employers treat us as the generation that can’t keep up.
Too experienced for junior roles. Too expensive for senior ones. Overqualified. Not the right “cultural fit”.
Considered “past our prime” while still years away from State Pension age.
CAN NOBODY SEE THE STAGGERING CONTRADICTION?
Governments say they desperately need us to remain economically productive while the labour market discards us in our 40s, 50s and 60s.
Every experienced woman forced out of work means lost tax revenue, lost pension contributions, lost productivity and knowledge - and a greater risk of financial insecurity in later life.
This isn’t personal failure. It isn’t a niche women’s issue. It’s a profound failure of economic strategy.
If we’re expected to work until 67 or beyond, who’s making sure employers will employ us?
We can’t build an economy for longer lives while allowing Gen X women to be written off halfway through them and rendered invisible.
In just five weeks, thousands of you worldwide have joined this community.
So please tell me: what are you seeing - and what must change? Share below.
This affects EVERY generation of women and we’ll keep speaking until those making the decisions can no longer look away.